PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. To level the playing field, you need to fight fire with fire. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Intent data refers to information about prospective clients or customers, encompassing their behavior, interests, and closeness to a purchase.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

KoMarketing Associates

JULY 7, 2022

As more marketers begin to leverage emerging marketing technology (martech), new research suggests that some types are experiencing more growth and adoption than others. Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type.

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do. Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden.

SEO 197

SEO Marketing Analytics Tools B2B Marketing Tools 197

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. However, even before the emergence of ‘BookTok’ in 2020 – where (teenage) influencers are racking up billions of views – Penguin Young Readers, also known as Penguin Teen, was building out its brand on the platform.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

JULY 7, 2022

Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Prospecting is no easy task, as any professional B2B marketer would attest. Accessing the proper high-quality connections requires a lot of work and dedication from a firm, even with the help of tools like LinkedIn’s Decision Maker Insights Report, which examin

Demand Generation 125

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 125

CopyBlogger

JULY 7, 2022

In line with my advice to study headline writing and advertising copy that works, I thought I’d share what many. Continue Reading. The post The Greatest Sales Letter of All Time appeared first on Copyblogger.

Studies 125

Studies Advertisements Advertising Copywriting 125

Search Engine Journal

JULY 7, 2022

Overwhelmed by thousands of review plugin choices on WordPress? Discover these top 6 plugins so you can easily show off reviews from clients and customers. The post 6 Best WordPress Review Plugins For 2022 appeared first on Search Engine Journal.

Best Practices 123

Best Practices 123

The Daily Egg

JULY 7, 2022

Creating a website isn’t as difficult as it used to be a few years ago thanks to modern website building tools. One. The post Wix Alternatives appeared first on The Daily Egg.

Marketing Websites 117

Marketing Websites Tools Ad Building 117

33Across

JULY 7, 2022

33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic. The post Identity Solutions and the Current State of the Programmatic Industry | Podcast appeared first on 33Across.

Media 111

Media 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience.

Youtube 116

Youtube Copyright Paid Search Agency Work Management 116

Lake B2B

JULY 7, 2022

What is Marketing Automation? Marketing Automation involves using software to automate marketing and lead generation tasks that you currently manage manually. You can use automation tools to personalize the messages you send to leads, schedule your communication, or even set up automated responses. Automation not only saves time and makes marketing easy, but it also […].

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Generation 111

Conductor

JULY 7, 2022

Proving the value of SEO is key to getting buy-in, securing budget, and building a reliable organic marketing foundation for your business. But most marketers are forced to rely on weekly or monthly keyword data, making it impossible to make decisions and prioritize based on real-time insights. Leaders and decision-makers want to see how the site is performing now, with clear insights into search visibility, content performance, and immediate keyword opportunities to target when it comes to your

Keywords 111

Keywords SEO Features API 111

Search Engine Journal

JULY 7, 2022

In response to the Digital Services Act, Google rivals present 10 principles for fair choice in search engines and effective switching. The post DuckDuckGo, Ecosia, Qwant Pen Open Letter On Fair Choice appeared first on Search Engine Journal.

Act-On 104

Act-On Google Service Effectiveness 104

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

JULY 7, 2022

Frustrated by everybody doing content across your organization without helpful alignment? It’s time to create a better culture of content. Here are seven steps to help do that.

Content 103

Content Organization Process 103

DivvyHQ

JULY 7, 2022

If you're struggling to find in-house creative staff, the pandemic is likely the main culprit. Many creatives, having tasted the freedom of remote work, made that freedom permanent and switched to the freelance life. Consequently, companies are relying on freelancers more and more. But managing a team of freelancers has its own set of operations and governance challenges.

Work Management 102

Work Management Marketing Management Creativity Content 102

Heinz Marketing

JULY 7, 2022

By Win Salyards , Marketing Consultant at Heinz Marketing. B2B marketers targeting tech personas know well at this point that they make attribution frustratingly tricky. We know where to reach them, but they’re notoriously skeptical and private. So, how do we make attributions or capture leads when a potential tech contact is moving through your content like a ghost?

Advertising Channels 108

Advertising Channels CTR Click Rate Advertising Agencies 108

Martech

JULY 7, 2022

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients.

Webinar Metrics 112

Webinar Metrics SEO Guidelines Advertising Agencies 112

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

nDash

JULY 7, 2022

It’s an age-old paradox, personified in dozens of media, theorized since the 60s, and striking fear in the hearts of industry experts everywhere. Robots will take our jobs!! And, in some instances, the unease is warranted. AI writing tools have exploded into the workforce, streamlining healthcare, logistics, automotive, banking, and cybersecurity industries, for example.

Tools 98

Tools Work Management Marketing Management Software 98

Buffer

JULY 7, 2022

It’s finally here. Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out? Connect your Instagram account to Buffer, for free.

Marketing Analytics Tools 97

Marketing Analytics Tools Impressions API User-Generated Content 97

Martech

JULY 7, 2022

Marketing is undergoing a monumental shift as third-party cookies are phased out, and the spicket on mobile data is down to a trickle. For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 110

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 110

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. The fact is, your data impacts whether (and how well) you can personalize emails, the extent to which your subscribers engage with your messages, and whether they receive them in their inbox at all. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition.

Data Hygiene 91

Data Hygiene Work Management Marketing Management Email Marketing 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Martech

JULY 7, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Planning 98

Planning Paid Search Agency Work Management Marketing 98

RDW Group

JULY 7, 2022

Nobody has ever finished reading the 1,200-plus pages of Tolstoy’s War and Peace and said, “Well, I wish I hadn’t … The post Why You Shouldn’t Worry About the Length of Your Writing appeared first on RDW Group.

Content Marketing 75

Content Marketing Content Marketing 75

Martech

JULY 7, 2022

There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related issues can wreak as much havoc, if not more. Let’s examine some of those. 1: Time passes slowly.

Work Management 98

Work Management Marketing Management Vendors Privacy 98

The Daily Egg

JULY 7, 2022

Ecommerce businesses come with several potential benefits, including low startup costs, an expansive customer base, and the potential to scale relatively easily. The post How to Start an Ecommerce Business appeared first on The Daily Egg.

eCommerce 73

eCommerce Business Startups Cost 73

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. This installment summarizes the framework briefly, and dives into how MOps leaders are now “orchestrators.”. In case you missed it, part 1 is here. Inspiration for this framework. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Advertising Agencies 94

33Across

JULY 7, 2022

33Across CEO, Eric Wheeler, virtually sat down with Hélène Parker on the Programmatic Digest Podcast. They discussed the important role 33Across plays in the programmatic.

Media 62

Media 62

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. But too often, firms rely on a tactical approach, or an outdated strategy that needs modernizing. Whether your firm’s marketing is operating on tactics, an outdated strategy or you are simply looking to make some improvements, here are some tips that can help you refine your marketing strategy. 1.

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60