Tue.May 11, 2021

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5 Tips to Build a Seamless Omnichannel Customer Experience

Single Grain

Customer experience is key for building a good brand reputation, but there’s more that goes into the concept of customer experience than simply providing people with a pleasant interaction with your brand. A major way to set your brand apart from the others is to meet customers at their preferred digital channels and give them the experience they desire.

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10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere.

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71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers

KoMarketing Associates

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key. The RAIN Group recently published data from 528 buyers and sellers across the Americas, EMEA and APAC on why B2B buyers make purchase decisions.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market? According to Statista, the global gross merchandise volume equaled $12.2 trillion.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Vision Edge Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Optimize these four key “outside” factors to achieve greater success: Customer-Centricity.

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How to Create a Customer Journey Map That Works in 30 Minutes (Free Template)

Unbounce

Hashing out a customer journey map is on most marketers’ to-do lists, but it keeps getting pushed back. Maybe a high-priority project gets in your way or—ugh— who has the time? Whatever the reason, customer journey mapping often doesn’t happen, even though it should. To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template.

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What Will We Return To?

Biznology

There’s a new word popping up in my conversations about the future of work: “returnship.” It seems to stand-in for a lot of questions: Who’s coming back to a physical office and when? (For office workers, I’ve heard September, October, January, and never.) How much togetherness is necessary for creativity and innovation? (I’ve heard three days a week, and also three days a month.

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5 Easy Steps to Setup Google Analytics

The Daily Egg

Google Analytics is a powerful tool. It gives you access to critical information about your site traffic that can shape your entire strategy. Unfortunately, it can be challenging to set up. Don’t worry—our guide will show you how to do just that so you can stay ahead of the competition. Why Setting Up Google Analytics […]. The post 5 Easy Steps to Setup Google Analytics appeared first on The Daily Egg.

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6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Who Has the Best Backlink Database? Semrush vs. Competitors [Study]

SEMrush

Semrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons. After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you.

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What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight

Sprout Social

When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work.

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Stop it Before it Happens: 8 Tactics to Avoid Declining Sales

Benchmark Email

Summer is great for a lot of things, including long days at the pool or beach, boisterous backyard barbecues, and catching up on all the sunshine you missed over the winter months. What summer is not so great for, unfortunately, is sales. The reasons for the summer sales slump vary but seem to boil down… The post Stop it Before it Happens: 8 Tactics to Avoid Declining Sales appeared first on Benchmarkemail.

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Best Webinar Software

The Daily Egg

Hands down, webinars are an excellent way to connect with your audience, deliver value, and grow your brand. It’s no wonder there is a slew of webinar tools out there at your disposal. After hours of comparing some of the top webinar software out there and looking through lists of features and price points, we’ve […]. The post Best Webinar Software appeared first on The Daily Egg.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Create Simple Social Media Rules for Employees

EveryoneSocial

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. With almost 4 billion people using social media worldwide though, it’s increasingly important for companies to have an official social policy. In fact, employment lawyer Daniel Handman says “Social media policies are now just as necessary for employers as discrimination, leave, and vacation policies.”.

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Ultimate Guide: Exploring the Google Core Web Vitals Update

DAGMAR Marketing

Everything you need to know about Core Web Vitals and SEO in 2021. Did you know that 88 percent of users are less likely to return to a website after a bad user experience? Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in May 2021, Google’s algorithm will be updated to include Core Web Vitals, which will now consider page experience as a ranking factor.

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Digital and Offline Creative Marketing Ideas for Financial Advisor

FMG Suite

Learn new tricks to engage your clients and generate new leads by learning from your peers. Our past webinar, Engaging Audiences Digitally , featured three great panelists; Rob Schultz, Founder of NFW Advisor y ; Christine Lazo, Director of Operations at Hedeker Wealth ; and Elizabeth Leventis, F ounder of Arrow & Bow Wealth Management. Learn what marketing strategies work for them to generate new leads.

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What’s the Best Software for Video Asset Management?

Brandfolder

Once your team has amassed dozens — if not hundreds or thousands — of video assets to manage, the question arises: What is the best way to manage video assets?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Confessions of a marketer: Webinar recording + Q&A

Litmus

There’s always something you don’t know—or something you’ve screwed up. We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement.

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A day in the life of a deliverability expert

ConvertKit

Do you really understand deliverability? Is a career in deliverability right for you? Deliverability is a niche topic and it’s sometimes hard for friends, family, and curious ears to understand. But aside from innate curiosity, if you’re a sender, learning what a deliverability expert does can provide incredible insight into how deliverability actually works.

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The 9 Most Useful Google Chrome Shortcuts You’ll Ever Need via @sejournal, @jonleeclark

Search Engine Journal

Get the most out of your Google Chrome experience. Here are the Chrome shortcuts you need to boost productivity when browsing the Internet. The post The 9 Most Useful Google Chrome Shortcuts You’ll Ever Need appeared first on Search Engine Journal.

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Does Your Content Plan Match Your Content Workflow?

DivvyHQ

Despite your best intentions, content plans can easily get derailed. But when you have your content strategy, workflow processes, resources, and tools in alignment, you can take all the curve balls in stride. For more detailed guidance, read on.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Core Web Vitals: A Complete Guide [Ebook] via @sejournal, @MrDannyGoodwin

Search Engine Journal

Our new must-read ebook will teach you everything you need to know to optimize for Core Web Vitals, Google's latest ranking factor. The post Core Web Vitals: A Complete Guide [Ebook] appeared first on Search Engine Journal.

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4 Questions to Ask a B2B Website Developer

BOP Design

Hiring someone to design and build your B2B website can be a daunting task. Not only do you have to find a firm whose design aesthetic matches what you want for your B2B website design, but you also need to think about the development skills they bring to the table. Not all web development firms are created equal. Here are some tips on questions to ask a potential web design partner.

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Replacement For Google’s Structured Data Testing Tool Launches via @sejournal, @MattGSouthern

Search Engine Journal

A replacement for Google's Structured Data Testing Tool, called the Schema Markup Validator, is now available to use in an open beta. The post Replacement For Google’s Structured Data Testing Tool Launches appeared first on Search Engine Journal.

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Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

Ah, Clubhouse versus podcasts — an age-old debate. Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old ), they've both attracted large, engaged audiences. And, even though each audio tool is vastly different, they serve similar purposes. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, healt

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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YouTube Community Posts Updated With Analytics + More Images via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is rolling out three updates to community posts, including a first-ever look at analytics data and the ability to add more images. The post YouTube Community Posts Updated With Analytics + More Images appeared first on Search Engine Journal.

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Why Manufacturers Should Do a Competitive Analysis

Industrial Marketer

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business. In many ways, it is. Read more » The post Why Manufacturers Should Do a Competitive Analysis appeared first on Industrial Marketer.

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3 Data Skill Sets You Need to Succeed in Data SEO via @sejournal, @VincentTerrasi

Search Engine Journal

Data SEO is not limited to data science. Learn the skill sets from three specializations it takes for your organization and team to succeed. The post 3 Data Skill Sets You Need to Succeed in Data SEO appeared first on Search Engine Journal.

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