Tue.May 11, 2021

5 Tips to Build a Seamless Omnichannel Customer Experience

Single Grain

Customer experience is key for building a good brand reputation, but there’s more that goes into the concept of customer experience than simply providing people with a pleasant interaction with your brand.

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Guest post by Eleanor Hecks. Every business-to-business (B2B) organization needs to make the most of limited time and resources. Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. How large is the B2B market?

71% of B2B Buyers Still Want More Thorough Discovery of Needs Addressed by Marketers

KoMarketing Associates

When it comes to resonating with B2B buyers, marketers are still fine-tuning their strategies. However, new research suggests that a more thorough discovery of buyers’ concerns, wants, and needs, while showing them how to resolve their critical pain points may be the key.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Content Marketing Institute

Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read.

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How Leaders Can Strengthen Business Performance Through Inside and Outside Focus

Measure Up Marketing

Every month or quarter, leaders in most organizations report on the state of business performance. We are strong proponents of taking an outcome-based approach to performance measurement and management.

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership.

How to Calibrate Your Brand Voice to Your SEO Advantage

Moz

One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO.

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Ultimate Guide: Exploring the Google Core Web Vitals Update

DAGMAR Marketing

Everything you need to know about Core Web Vitals and SEO in 2021. Did you know that 88 percent of users are less likely to return to a website after a bad user experience? Google knows, which explains why its highly-anticipated core update will be centered around it.

Re-Thinking Translation for Business Growth in a Digital-First World

Effective localization is critical to business expansion. But traditional translation processes can't keep pace with today's agile, omnichannel realities. Read our eBook to discover the limitless possibilities uncovered by agile translation management.

Why HubSpot is Launching a Podcast Network

Hubspot

We've built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot's success; creating remarkable content is what makes a remarkable brand.

4 Questions to Ask a B2B Website Developer

BOP Design

Hiring someone to design and build your B2B website can be a daunting task. Not only do you have to find a firm whose design aesthetic matches what you want for your B2B website design, but you also need to think about the development skills they bring to the table.

Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]

Hubspot

Ah, Clubhouse versus podcasts — an age-old debate. Just kidding. But, while both of these audio tools are relatively new to the business world (in fact, Clubhouse is less than two years old ), they've both attracted large, engaged audiences.

Best Banner Ads: Examples of Remarkable Display Advertising

Bannerflow

The best banner ads are a combination of many different elements. They can feature impactful imagery, unique interactivity, brilliant copy, or highlight the very best in advertising technology. Great online advertising not only needs to capture a viewer’s attention but fulfil a clear purpose.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Top Lessons From Fashion Brands That Create Runway-Worthy Emails

Benchmark Email

Vaccination cards are being flaunted, and people are stepping out again just in time for summer!

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Who Has the Best Backlink Database? Semrush vs. Competitors [Study]

SEMrush

Semrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons. After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you. Data Studies

Best Practices for Effective Email Drip Campaigns

Sharpspring

Email marketers already know the secret. Generic list-wide blasts are still a great way to get general messaging across. But if you want to see big conversions from email then tailored campaigns that hit your customers when they need it most are the way to go.

6 low-hanging social media optimization strategies to boost engagement

Sprout Social

Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Confessions of a marketer: Webinar recording + Q&A

Litmus

There’s always something you don’t know—or something you’ve screwed up. We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake.

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Does Your Content Plan Match Your Content Workflow?

DivvyHQ

Despite your best intentions, content plans can easily get derailed. But when you have your content strategy, workflow processes, resources, and tools in alignment, you can take all the curve balls in stride. For more detailed guidance, read on.

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Finding your fans: How to promote your album or single before the release date

ConvertKit

You worked hard on your record, and you want it to be heard. But how do you get your music in front of the people who would love it the most? The answer is a solid marketing plan with plenty of lead-time.

Digital and Offline Creative Marketing Ideas for Financial Advisor

FMG Suite

Learn new tricks to engage your clients and generate new leads by learning from your peers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Setting Up A Digital Ad Campaign: 3 Insider Tricks to Maximize ROI

Zoominfo

Let’s cut to the chase: When it comes to digital advertising, intentionality is everything. You should know exactly who you’re targeting, why you’re targeting them, and what content will resonate.

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What an integrated social approval workflow generates beyond efficiency: Trust, growth and insight

Sprout Social

When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals.

How Sales Prospecting Can Influence Lead Generation

PureB2B

As a sales and/or marketing leader, you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do.

Say Goodbye to Excel Forecasting

InsightSquared

Sales forecasting is a complex, time-sensitive endeavor for every sales leader. However, it doesn’t have to be.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.