Thu.Nov 07, 2019

The Comprehensive Guide to Multichannel Content Planning


Your audience is unlikely to spend all their time in one place when they’re online, so executing a multichannel content strategy is all but required for most companies today.

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What Is Account-Based Marketing? 3 Reasons Your Organization Should Leverage This Tactic


Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

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How to Manage Social Media Without Overloading Your Schedule


Social media isn’t an option for businesses. To stay relevant and competitive, and connect more with your audience, businesses must be active on social. But being successful at social media marketing takes more than just posting the occasional tweet, image or update. .

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Follow These 5 Steps to Start Building Your Content Strategy


Imagine you’re planning a road trip. You’re excited for the adventure ahead, but you’re also nervous because there’s so much to consider. Luckily, we live in a world where information can be accessed with a simple click of a button.

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More Trending

Why Lyft decided to build their own internal martech platform


A few months ago, I read a fascinating article published by the Lyft Engineering team on Medium, Building Lyft’s Marketing Automation Platform. While we know there are a lot of homegrown martech systems in the wild, it’s rare for them to be described publicly.

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8 B2B Video Marketing Myths: Debunked with Cold Hard Facts


Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential.

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Benefits of Great Website Design


As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best way to do so is through your website.

Vidyard Announced as One of Deloitte’s 2019 Fast 50™ and Technology Fast 500™ Fastest Growing Companies


Vidyard attributes 442% revenue growth to focus on innovation, strong leadership and rapid revenue growth.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Analyze 6 Elements to Land Better Conversion Rates

Content Marketing Institute

If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing.

Sales and Marketing Leaders Increase Video Investments Even Though 80% Not Confident in Measuring its Performance


For the sixth consecutive year, video investment is up and 94% of companies say videos are valuable in their daily marketing mix.

5 Content Marketers on How They Snagged Long-Term Contracts


You’re fairly confident in your skills as a journalist. You have some bylines that you’re mighty proud of. You’ve figured out how to build your side-hustle, or even been brave enough to take the leap to freelancing full-time.

How marketers can take control of their data stack


“Take control over your marketing data.” If you are a marketer today, you’ve heard that advice many times over. Your peers, the consultants you hire, market research firms, vendors, your boss — just about everyone thinks it’s common wisdom. What is also equally common are the failed marketing data warehousing projects littered throughout the industry.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

3 Starting Points For Your Email Marketing Automation Strategy

SmartBug Media

Marketers are all about efficiency, whether it's setting up a repeatable blogging strategy, automating social promotions, or letting websites do a lot of the legwork.

The 11 Best Social Media Dashboard Tools & Apps


When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule.

Why Your Marketing Isn’t Working: The Snowflake Theory

Square 2 Marketing

If Generating Leads Was Easy, Everyone Would Have All The Leads They Need. We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to produce all the leads they need month over month.

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The Rise of 5G: Build the Right Infrastructure to Make it Secure and Effective


It sure has taken a while, but 5G is finally here. Unlike former next generation wireless technologies, which were basically just gradual improvements, 5G is a massive transformation that will completely change how networks are deployed, utilized, and secured.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

7 Ways To Drive Success and Evangelize ABM Inside Your Organization


Inertia is a powerful force. Getting large objects, like a train, to move can be a herculean task. But once you get momentum on your side, it can become an unstoppable force. Account-Based Marketing can be the same way.

The State of Mobile Email Engagement: What You Need to Know


In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall.

[New eBook] How To Boost Your Thought Leadership With Content

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust. Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions.

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3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement


To understand what rel=nofollow is, we'll start with an example. Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. My page is getting hundreds of views, and is ranking on page one of Google for the search term, "Zebra".

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Why Should Financial Advisors Conduct a Marketing Audit?

FMG Suite

The year is coming to a close, so it’s natural to take a look back. You might look at your budget and your overall business success, but it is pertinent that you also take a look back at your marketing.

Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies.

Millennials’ Perspective on Healthcare


Continuing our discussion of Millennials and marketing, our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”.

#DMWF Europe 2019: Interview with Michael Shattuck, Consulting Manager at Widen

Digital Marketing World Forum

Michael Shattuck joined Widen in 2017 after a decade of leadership over global photography and marketing technology systems at New Balance.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.