Thu.Nov 07, 2019

The Comprehensive Guide to Multichannel Content Planning

DivvyHQ

Your audience is unlikely to spend all their time in one place when they’re online, so executing a multichannel content strategy is all but required for most companies today.

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What Is Account-Based Marketing? 3 Reasons Your Organization Should Leverage This Tactic

Act-On

Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

How to Manage Social Media Without Overloading Your Schedule

Hatchbuck

Social media isn’t an option for businesses. To stay relevant and competitive, and connect more with your audience, businesses must be active on social. But being successful at social media marketing takes more than just posting the occasional tweet, image or update. .

Expert Insight: Why B2B Marketers Still Lack Sophisticated Content Marketing Strategies [Interview]

KoMarketing Associates

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Long Does It Take to Rank in Google?

Webbiquity

Guest post by Ashley Phillips. There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question.

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7 Ways To Drive Success and Evangelize ABM Inside Your Organization

Engagio

Inertia is a powerful force. Getting large objects, like a train, to move can be a herculean task. But once you get momentum on your side, it can become an unstoppable force. Account-Based Marketing can be the same way.

A Frankenstein Made of Frankensteins: the State of B2B Data

Capstone Insights

When carpenters build a house they follow building codes, such as every bedroom having a window (natural lighting and fire escape), stairs must have the same size riser (to prevent tripping), floor joists must be less than 12” on center (to ensure there is enough structural support).

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. They help your business bring in more clients, thus growing your business.

Benefits of Great Website Design

Sharpspring

As the age-old saying goes, “There is only one chance to make a great first impression.” When looking to communicate with modern audiences, the best way to do so is through your website.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Revitalize Your TAM to Increase Opportunity

HG Data

Being more aware of your Total Addressable Market (TAM) is critical for increasing your revenue opportunities. Whether you’re in sales or marketing, your target audience is typically a particular portion of your TAM that fulfill a specific ideal customer profile.

Smart Bidding: The Pros and Cons of Using Google Automated Bidding

QuanticMind

How Smart is it Really? Google Conversion Optimizer, automated bidding, smart bidding.

YMYL – Your Money or Your Life: Everything You Need to Know

Pearl Digital Marketing

Back in 2015, Google’s Search Quality Evaluator Guidelines gave us a rare glimpse into what makes the search engine’s algorithms tick.

8 Step Framework to Get More Customer Referrals [55+ Examples]

Referral Rock

One of the most effective sources of new business is getting customer referrals. They help your business bring in more clients, thus growing your business.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why Should Financial Advisors Conduct a Marketing Audit?

FMG Suite

The year is coming to a close, so it’s natural to take a look back. You might look at your budget and your overall business success, but it is pertinent that you also take a look back at your marketing.

What do gates have to do with content? A guide to paid, earned, owned and shared media

Integrated B2B

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned, shared media?

Google BERT Update and What You Should Know

MarketMuse

A look at “one of the biggest leaps forward in the history of Search” and what it means for content strategists. The post Google BERT Update and What You Should Know appeared first on MarketMuse. SEO Content Strategy

6 Top Marketing Podcasts for B2B Marketers In 2020

Valasys

Prologue.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

3 Starting Points For Your Email Marketing Automation Strategy

SmartBug Media

Marketers are all about efficiency, whether it's setting up a repeatable blogging strategy, automating social promotions, or letting websites do a lot of the legwork.

Why you need to close-lose more opportunities

FunnelCake

“Reach back out in six months” How many times do you or your sales reps get this sort of message while selling?

How Do I Respect a Visitor’s Privacy When Personalizing Content?

Hannon Hill

Part six of seven in a series about digital personalization in higher education. Read on to learn about remaining non-invasive when delivering targeted content

Millennials’ Perspective on Healthcare

Matchcraft

Continuing our discussion of Millennials and marketing, our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

[New eBook] How To Boost Your Thought Leadership With Content

Scoop.it

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust. Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions.

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The State of Mobile Email Engagement: What You Need to Know

Optinmonster

In this article, you’ll learn everything you need to know about the impact of mobile on email engagement. We’ll share some mobile email engagement statistics, as well as tips for how to boost mobile email engagement overall.

Why Your Marketing Isn’t Working: The Snowflake Theory

Square 2 Marketing

If Generating Leads Was Easy, Everyone Would Have All The Leads They Need. We all know that almost no business has all the leads they need or want. I don’t think it’s wrong to assume that very few companies know exactly what they need to do to produce all the leads they need month over month.

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Why Agencies Need to Join Programmatic in 2019

Digital Marketing World Forum

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.