Wed.Nov 07, 2018

Do These 4 Things to Improve Your Account Based Marketing Efforts


Account-based marketing is essential for B2B marketers wanting to make a bigger impact. These 4 tips will take your efforts to the next level. Account-Based Marketing

The Art of Reconnecting with an Old Lead


Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible.

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The Evolution of Content Quality Criteria

Marketing Insider Group

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams.

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?


Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

How The Buyer’s Journey Is Becoming More Like a Quest

Marketing Insider Group

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.

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More Trending

Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Your customers have fallen in love with tech, but that doesn’t mean you should rush to deploy more yourself. Successful transformation boils down to people, process and tools. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation.

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Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered


The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future.

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Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study


Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. Request a copy of the results when it is completed by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO.

Celebrating the Best Content Marketing Tools of 2018


Our DivvyHQ team is based in Kansas City, and if there’s one thing every outsider knows about KC, it’s that we bring it with the BBQ. My hometown boasts more than 100 barbecue joints, including some of the country’s very best.

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

The Importance of Embracing Modern SEO Best Practices


It’s safe to say that search engine optimization has changed over the years.

Magisto’s VP of Creative Shares: “Video Is Not The Future,…


We sat down with Itzhak Garbuz – our VP of Creative here at Magisto (and a video editor/producer in the business for over 30 years) for a chat about all things video. One of the most interesting things he said when asked why video was important — Why?

Bottom of the Funnel Content You’re Probably Missing


When it comes to the customer journey, it’s critical to pay attention to every stage. It’s tempting to focus mainly on awareness and attracting potential customers, but what’s the point of all that effort if they don’t ever reach the final conversion step?

Why the world needs deep generalists, not specialists


It was a meeting of the minds?—?three three of the world’s most unconventional thinkers in a delightfully conventional setting. The glow of candlelight. The aroma of fresh oregano. And the sound of vigorous debate, mixed with occasional bursts of laughter, filled the room. It was a dinner party with an. Backstage


Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Content Marketing Institute

Too many manufacturing organizations are still talking about themselves in the content they create.

The Argument for Marketing Automation and Related Martech

Launch Marketing

Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies.

What is the future of content marketing?

Velocity Partners

Content’s Survival of the Fittest. Evolving from content production to performance. The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. The creative gene. They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. As someone said at the time: we’re not in Kansas anymore. But, unlike Dorothy, we didn’t want to go back. Nor should we.

Getting Started With Healthcare Video Marketing

EMagine B2B Blog

Video Will Dominate Content Marketing . YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in 2019. Getting started with your healthcare video marketing strategy now will keep you ahead of the pack in the year ahead.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Why Marketers Should Consider Brand Activations at Festivals in 2019

Modern B2B Marketing

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand ?

[Podcast #40] This Weird Lead Gen Strategy Could Save Your Company


Boy did we miss you all! Dave and I are super excited to be back in the studio recording new Episodes of Pixels & Ink where we’ll bring you the best tips, tricks, and strategies on using multi-channel marketing to… The post [Podcast #40] This Weird Lead Gen Strategy Could Save Your Company appeared first on MindFire Studio Blog

From World Peace to the World Cup

Crimson Hexagon

Brands all over the world are facing new challenges as they aim to stand out amid a sea of digital chatter. As audiences become increasingly sophisticated, brands must raise their marketing game in order to catch the right kind of attention.

From Content Management to Sales Enablement


This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Getting Started With Healthcare Video Marketing

EMagine B2B Blog

Video Will Dominate Content Marketing . YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in 2019. Getting started with your healthcare video marketing strategy now will keep you ahead of the pack in the year ahead.

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The Successful Campaign

Crimson Hexagon

Utilizing social media analytics to plan and drive a more successful marketing campaign. Marketing Mike Baker campaign campaign analysis campaign planning

Content Community: The Key Roles and Responsibilities


“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” ” – Russ Cargill, The Simpsons Movie .

Will Instagram Edge Out Parent Company Facebook in Its Value to Marketers?

Content Standard

With Snapchat struggling to hold on to its existing user base, and Facebook having to deal with plenty of recent flak, you might be tempted to say social networks are hitting a mini-recession—if not for Instagram’s eye-catching growth.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Three Strategies for Optimizing Email Monetization


This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement.

5 Simple Techniques for Better Sales and Marketing Alignment

Inbox Insight

Misalignment between sales and marketing can cost B2B companies 10% of revenue or more per year (Hubspot). Evidence that, in the age of the customer (Salesforce) and Account Based Marketing (ABM) strategies, it’s more critical than ever to get your marketing and sales teams on the same page.

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5 Latest Website Redesigns We Like in Tech and on Desktop

SmartBug Media

I know what you are thinking. It's time to redesign the company website but you don’t really know where to start or what path to go down. Taking on a website redesign project can feel daunting because it means getting more than a new look.