Wed.Nov 07, 2018

Do These 4 Things to Improve Your Account Based Marketing Efforts


Account-based marketing is essential for B2B marketers wanting to make a bigger impact. These 4 tips will take your efforts to the next level. Account-Based Marketing

The Art of Reconnecting with an Old Lead


Most of the time, impatience is a good thing. Business owners and professionals of all ilks should feel motivated to identify problems and to solve them as quickly as possible.

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The Evolution of Content Quality Criteria

Marketing Insider Group

For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams.

Is it Fraudulent to Spend Money on Lead Gen Without an ROI?


Thinking back on my career, I realized early on that marketing spending of any sort, whether for people or programs, must be rooted in my ability (and our marketing department’s ability) to justify the expense. Nothing else made sense to me then or now.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How The Buyer’s Journey Is Becoming More Like a Quest

Marketing Insider Group

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views.

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Your Top 4 Most Pressing Demand Gen Questions from the CMI Summit, Answered


The state of demand gen for content marketers is rapidly changing, and Content Marketing Institute’s first-ever virtual Demand Generation Summit (available on-demand for the next 90 days) sought to inform us of current trends—and provide us with valuable insights for the future.

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More Trending

eharmony Uses AI to Help Their Users Find Love

Modern Marketing

eharmony thrives by using algorithms and mathematical models to find the best match for their customers. Using big data and patented artificial intelligence, eharmony has found ways to predict how likely two people are to be compatible.

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Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study


Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here. Request a copy of the results when it is completed by clicking here. Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO.

Celebrating the Best Content Marketing Tools of 2018


Our DivvyHQ team is based in Kansas City, and if there’s one thing every outsider knows about KC, it’s that we bring it with the BBQ. My hometown boasts more than 100 barbecue joints, including some of the country’s very best.

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Will Instagram Edge Out Parent Company Facebook in Its Value to Marketers?

Content Standard

With Snapchat struggling to hold on to its existing user base, and Facebook having to deal with plenty of recent flak, you might be tempted to say social networks are hitting a mini-recession—if not for Instagram’s eye-catching growth.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

For Former Felons, the Sun Shines Bright Today in Florida


I loved waking up this morning to the news that the U.S. state of Florida voted overwhelmingly to restore the voting rights to approximately 1.5 million former felons. For me, it was the highlight of a day so often marked by divisiveness and self-preservation. But not this time; not with this vote.

The Argument for Marketing Automation and Related Martech

Launch Marketing

Without specialized tools, it’s virtually impossible for marketers to make sense of the customer and prospect data available to them. This is why most B2B organizations adopt marketing automation and related technologies.

The Importance of Embracing Modern SEO Best Practices


It’s safe to say that search engine optimization has changed over the years.

The One Thing Manufacturing Content Marketers Must Do Now [New Research]

Content Marketing Institute

Too many manufacturing organizations are still talking about themselves in the content they create.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Bottom of the Funnel Content You’re Probably Missing


When it comes to the customer journey, it’s critical to pay attention to every stage. It’s tempting to focus mainly on awareness and attracting potential customers, but what’s the point of all that effort if they don’t ever reach the final conversion step?

5 Simple Techniques for Better Sales and Marketing Alignment

Inbox Insight

Misalignment between sales and marketing can cost B2B companies 10% of revenue or more per year (Hubspot). Evidence that, in the age of the customer (Salesforce) and Account Based Marketing (ABM) strategies, it’s more critical than ever to get your marketing and sales teams on the same page.

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Why Marketers Should Consider Brand Activations at Festivals in 2019

Modern B2B Marketing

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand ?

Getting Started With Healthcare Video Marketing

EMagine B2B Blog

Video Will Dominate Content Marketing . YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in 2019. Getting started with your healthcare video marketing strategy now will keep you ahead of the pack in the year ahead.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Tara Mohr: Playing Big Leadership Program


Tara Mohr is an expert on women’s leadership and well-being and helps women play bigger by sharing their voices and bringing forward their ideas in work and life.

From Content Management to Sales Enablement


This is the first post in a series where Meg Guarente, a Product Marketing Manager here at Seismic, will chronicle her journey of discovering sales enablement. In this post Meg walks you through her first inklings of sales enablement based on pain points she was experiencing.

What is the future of content marketing?

Velocity Partners

Content’s Survival of the Fittest. Evolving from content production to performance. The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. The creative gene. They set about driving a step change from the dull, analogue land of colorless white papers into the exciting, digital world of glorious technicolour media. As someone said at the time: we’re not in Kansas anymore. But, unlike Dorothy, we didn’t want to go back. Nor should we.

Three Strategies for Optimizing Email Monetization


This is a guest post by Renee Chemel, VP Marketing at PowerInbox. In the drive to generate more revenue, demonstrate ROI and prove measurable results, digital marketers are increasingly turning to email as a tried-and-true method for audience engagement.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

How to Create a Quiz in 5 Minutes With Google Forms


Pop quizzes always seemed unnecessary and annoying during school. But in the working world, they can be quite useful -- you can use quizzes to engage an audience or make sure your new employees understand team protocols.

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9 Ways to Use Video In Your Inbound Marketing Strategy


Did you know that marketers who use video get 66% more qualified leads per year than marketers who don’t? Given the popularity of video, you’re probably already using it somewhere in your marketing plan – but you can always use more! Video tools like Wistia , Vimeo , Vidyard , and others are making it easier to leverage video than ever before. So what are you waiting for? Here are our 9 best suggestions for how to use video in your inbound marketing strategy.

Content Community: The Key Roles and Responsibilities


“I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher! And here’s how I want them arranged: tough, soft, tough, tough, soft, tough, soft, soft, tough, tough, soft, soft, tough, soft.” ” – Russ Cargill, The Simpsons Movie .

The Ultimate Guide to TV Ads


Just do it. Think different. Breakfast of champions. Where’s the beef? Got milk? Taste the rainbow. The six phrases above feature no more than three words. But I’d bet you could tell me which brand each phrase belongs to.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Get Clean, Stay Clean: Key Steps to a Healthier B2B Marketing Database


All B2B marketers understand the importance of keeping their marketing database full of accurate, complete and up-to-date data. Unfortunately, we often rely on infrequent, one-off sprints to purge our databases, with long gaps between cleanings and bad habits allowing dirty data to sneak in.

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How to Give Your Two Weeks' Notice


Quitting your job is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. It might feel like there's no good way to give your two weeks' notice, but that's not true.

7 Ways to Improve Your B2B Job Descriptions


As important as it is for job candidates to make a good first impression, it’s equally important for the hiring company to do so, too. To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions.

Marketers, Take Note: Samsung Is Going All-In on Voice and Now Is the Time to Prepare


Around this time last year, I wrote about a new concept from Samsung SmartThings: connectivity that brings together all the devices one might use in her home and synchronize them in a way that makes them work together under one hub, intelligently.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.