Content Marketing Institute
MARCH 9, 2021
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
Webbiquity
MARCH 9, 2021
Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Crucially, the infographic starts with “your target audience.” That needs to be the starting point for any new website or website redesign project.
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Zoominfo
MARCH 9, 2021
Messaging, distribution, reach and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.
Biznology
MARCH 9, 2021
The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by UK video producer Wyzowl, most (67%) who were not using video last year, plan to start using it this year. Trends worth considering. An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., to
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MARCH 9, 2021
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Benchmark Email
MARCH 9, 2021
Sometimes you have to make your own luck, especially when it comes to email marketing. There’s no better time than right now to adopt the email marketing best practices that will propel your campaigns to success. And while at the end of the day, you only have so much control over what happens once you… The post 5 Habits of the Lucky Email Marketer appeared first on Benchmarkemail.
Search Engine Journal
MARCH 9, 2021
Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here. The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal.
ClickZ
MARCH 9, 2021
30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products.
DivvyHQ
MARCH 9, 2021
According to a recent study, 68% of people, across all demographics, prefer to receive brand communications via email. But they can easily be turned off by the quality and quantity of email they receive. How do you strike the right balance? Learn more about a common best practice, the AIDA model, from Emily Johnson of Blue Mail Media.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
MARCH 9, 2021
Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links. The post 11-Point SEO Checklist for Enterprise Internal Link Optimization via @vandernickr appeared first on Search Engine Journal.
The Daily Egg
MARCH 9, 2021
Do you want to boost conversions with better leads? Are you losing track of calls and clients? Do you want to increase productivity in your company? Minutes spent dialing by hand and waiting on the phone add up like loose change. Auto dialer software eliminates that wasted time by doing it for you. It helps […]. The post Best Auto Dialer Software appeared first on The Daily Egg.
Search Engine Journal
MARCH 9, 2021
Google’s Core Web Vitals testing tools take 28 days to gather aggregate field data, and that likely won’t change any time soon. The post Google: No Plans to Speed Up Data Collection For Core Web Vitals via @MattGSouthern appeared first on Search Engine Journal.
Industrial Marketer
MARCH 9, 2021
How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points. Read more » The post Industrial Website Development Do’s & Don’t’s appeared first on Industrial Marketer.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Anyword
MARCH 9, 2021
Today we’re announcing a big change: Keywee is now Anyword. Changing a company name is not something to take lightly. It’s not something you do every day. But as we grow and evolve our products, we felt it was time. We wanted to better reflect how we serve our publisher and growth marketing customers – by delivering and optimizing the most effective messages for any audience, any product, any format, using any word.
ClearVoice
MARCH 9, 2021
There is a YouTube musical artist who goes by the name Puddles Pity Party who often sings pop song covers. Dressed in a white clown suit, donning a white-painted face with a pink-tipped nose, two painted teardrops below his eyes, and lips painted downward into a frown, for a clown, Puddles Pity Party, isn’t much of a party. The sentiments he invokes are often very contradictory, especially when juxtaposed with his song selections, where anthems are sung as sad ballads.
Optinmonster
MARCH 9, 2021
Do you want to learn more about restaurant email marketing, but you’re not sure where to start? Many people think that email marketing is only for large tech and SaaS companies. For local businesses like boutiques or restaurants, they rely on traditional advertising methods, such as handing out flyers or putting out physical signs throughout the community.
Hubspot
MARCH 9, 2021
When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, " Hey, stop that. ". On its creators' account , the company announced it would be on the lookout for recycled content and stop recommending it to users on the Reels tab.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
MARCH 9, 2021
You may have seen our recent posts in our ESP Migration blog series: New CMO. New MarTech stack. What now? and Considering a new ESP? Top 7 questions you need to ask first. This is the next one in the series. Once you’ve decided to make the move, the next step we recommend is to do an email audit. Doing an audit of your program before you take the steps to actually migrate ESPs will help you: Gain a clear picture of exactly what you need to migrate to your new ESP.
SmartBug Media
MARCH 9, 2021
Reporting may help you determine what is and what isn’t working when it comes to your sales process. By using sales HubSpot reports , you can gain powerful insights and visibility into your top sales metrics, along with forecasting your potential sales revenue. The information outlined within the HubSpot reports can help your team make strategic decisions and improve upon the sales process.
Search Engine Journal
MARCH 9, 2021
Google announced that travel booking links, previously provided through Google Hotel Ads, will be free. Provides a source of free traffic. The post Google Announces Free Hotel Booking Links via @martinibuster appeared first on Search Engine Journal.
Hubspot
MARCH 9, 2021
We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers behind their day-to-day operations, in order to fundraise, which can be a serious distraction.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 9, 2021
Learn how to run Facebook ads & set up successful campaigns with the basics for advertising on the world’s largest social network in this ebook. The post How to Advertise on Facebook: A Beginner’s Guide [Ebook] via @MrDannyGoodwin appeared first on Search Engine Journal.
Hubspot
MARCH 9, 2021
Pablo Picasso once said, "Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.". Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair.
Search Engine Journal
MARCH 9, 2021
Zero Day total site takeover exploit discovered in popular WordPress plugin for Elementor page builder The post The Plus Addons for Elementor Critical Vulnerability via @martinibuster appeared first on Search Engine Journal.
Really B2B
MARCH 9, 2021
We recently caught up with Editor of B2B Marketing, David Rowlands to chat about two of our award-winning campaigns from the B2B Marketing Awards 2020.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
FMG Suite
MARCH 9, 2021
According to economic trends studies, more than half of the U.S. population is women , and their role in home finances has changed. Today, 63 percent of women under the age of 45 control the financial decisions in their families. In contrast, less than 20% of financial advisors are women. The obvious difference between the number of women financial decision-makers and the number of women financial advisors presents an opportunity for advisories.
33Across
MARCH 9, 2021
Typically, my usual advice to publishers for Q1 is pretty light. However, railing after 2020’s dumpster fire, publishers will need a more aggressive strategy. Think of it more like a plan of attack. In the first few months of 2021, we can expect to see a significant. The post COVID-19 One Year Later: Why You Need To Adjust Your Revenue Strategy appeared first on 33Across.
PureB2B
MARCH 9, 2021
So, this is a controversial topic. Should you use gated content or leave it open on your website? What about with lead generation? Well, there are a lot of differing opinions on this matter, but one rings true above all else. You have to understand your audience. What Content Your Buyers Want. When focusing on lead generation, the content you promote needs to stand on its own.
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