Tue.Jul 26, 2011

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.

Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time.

Trending Sources

Where to Find B2B Sales Leads

Great B2B Marketing

The need for fresh sales leads gives a recurring headache to B2B companies and the competition for prospects is only going to get fiercer. The key to success is to constantly supplement your existing lead generation efforts with new sources. A well-crafted lead plan will allow you to get the bulk of your leads from old reliable programs while you set aside 5-10 percent of the budget to test new sources. Over the next three weeks I’ll give you a couple of dozen lead generation sources to consider.

A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution. I am a Christian, a family man, a marketer and a gardener. But don’t expect to hear a lot about my family.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

10 Easy Ways to Improve Landing Page Conversions

Hubspot

The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately.

Advertising on Facebook yet? Maybe you should be…

EMagine B2B Blog

Back in February, we posted a heads-up that the major social networks were moving into good old-fashioned advertising, providing a more familiar vehicle for those B2B marketers who’ve had difficulty relating to – or believing in the power of – this friending and liking stuff …and a supplementary vehicle for those who have moved strongly [.]. B2B Web Strategy Lead generation Social Media

Community? We Don’t Need No Stinkin’ Community!

Modern B2B Marketing

by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”. This kind of mentality may appall you, but it is sadly all too common among B2B organizations.

Video Streaming Is Now 39% of All Mobile Traffic [Data]

Hubspot

A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Simplified Holistic Online Marketing: PPC & SEO Working Together

Fathom

In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns. In this … Continue reading → The post Simplified Holistic Online Marketing: PPC & SEO Working Together appeared first on Fathom.

5 Steps to Spelling Out E-M-A-I-L

Hubspot

This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca.

Blog so you can be taken completely out of context

Biznology

Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.]. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Blog Brand Corporate blog derrida derridian Facebook how to blog IBM linkedin RSS twitter

The Ultimate Event Checklist: Rock the Fall Conference Season!

Hubspot

The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. But is that all you need to do to prepare?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.