Tue.Jul 07, 2020

Measure the ROI of Account-Based Marketing

Marketing Insider Group

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

10 B2B Marketing Strategies for a World Without Face-to-Face Events


The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done?

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How to Boost Your Marketing Efforts With Reputation Management


Reputation management helps businesses cultivate a professional image and brand online. Many small businesses use social media , Google, or review sites to maintain their positive reputations.

Report: Majority of Marketers Implementing Some Form of Account-Based Marketing Practices

KoMarketing Associates

Although some marketers have already implemented some form of account-based marketing (ABM), new research shows that many of them are still in the initial phases, while others have not begun to think about ABM at all.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

You’ve read all the advice. You’ve started a corporate blog or a branded content hub. Then you published a ton of articles that run the gamut from your company’s response to the news story du jour to how your new gadget works. Then – crickets.

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Chatbots in the Post-Pandemic Era


V 00:2300:27 J. Joseph Weizenbaum , a venerated pioneer at MIT AI Labs demonstrated the first chatbot in 1966. He named her Eliza after the leading character in My Fair Lady. In the play, Prof.

Money is tape


Khe was shy. Nerdy.” Very insecure. The constantly running tape in his head during his teenage and college years? I'm not cool. He felt exposed and yet invisible. Young Khe in 1995. “I don't like who I am right now,” he thought.

Can Clickbait Be Used for Good?

Content Marketing Institute

Clickbait has a well-deserved bad rap. Yet, attracting an audience and getting it to click to a web page is a goal for many content marketers. Can you create clickbait that gets a good rap? Let’s discuss. Continue reading → The post Can Clickbait Be Used for Good?

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The Definitive Guide to B2B Lead Generation - Digitalzone


Many b2b lead generation businesses struggle with this aspect of generating demand. How can you find your potential customers and get them interested too

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

[Ebook] Create Personalized Email Experiences That Keep Your Customers Coming Back for More


When was the last time you got an email that felt like it was made just for you? Maybe it included your first name, had content inspired by your last vacation or purchase, or even provided relevant information based on your geolocation.

Best E-commerce Advertising Methods for Your Brand


The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023 global e-commerce.

Why and how you should organize your curated content


You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Think about it.

10 Tips for Better Behavior-Based Segmentation


Segmenting customers based on their buying and decision-making patterns is essential to effective, personalized marketing. Human beings are creatures of habit, and those habits show up in the way people purchase products both in-person and online.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Reach, Engage and Convert IT Buyers: Research Deep Dive

Inbox Insight

According to Gartner , global IT spending is set to be $3.9 trillion in 2020 and over $4 trillion by 2021. This creates huge opportunities for tech marketers, but knowing how to reach, engage and convert IT leads is key.

The 5 Marketing Upgrades You Need To Make Now If Your Business Is Going To Survive

Square 2 Marketing

I Know You Can’t Do Everything At Once, But These 5 Upgrades Will Transform Results. There is so much to do and so little time to do it. Your CEO wants results immediately. Your marketing budget is limited. There are only so many hours in the day. What can you do to drive more leads today?

What the Hollywood Model Can Teach Us About the Future of Teamlancing


From ‘Jaws’ to ‘Godzilla,’ it usually takes anywhere from three people to an entire city to slay a beast in the movies. Interesting because, as a metaphor, the portrayal of on-screen unity is not dissimilar to the monstrous undertaking of producing a film off-screen.

Purchasing an Insurance Policy, Here’s What to Consider

Altitude Branding

Life is brimming with vulnerabilities and health-related crises are one of them. With the expanding cost of medicinal services, purchasing an insurance policy, for example, health care coverage is practically inescapable.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

A Look Back at How COVID-19 Impacted Businesses in Q2


Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter.

The Complete Beginner’s Guide to TikTok for Business


“ OK boomer.” VSCO girls. “ Old Town Road.” ” Even if you’re not on TikTok, you’re probably familiar with some of its most pervasive memes. TikTok, or Douyin, as it’s known in China, is a social network where users share short videos, typically set to music.

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Consistency in Customer Experience? Best Practices in Client Growth


We put in so much time, fighting to push things across the finish line. Countless hours devoted to marketing strategies and bringing in a sale; but what happens next?

Account-Based Marketing Playbook - ABM in the House Episode 5


ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Consistency in Customer Experience? Best Practices in Client Growth


We put in so much time, fighting to push things across the finish line. Countless hours devoted to marketing strategies and bringing in a sale; but what happens next?

How to Win the “SEO vs. PPC” Debate


Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. I can understand the passion on both sides of the aisle, but I’d compare it to an argument about the need for “air vs. water.”

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How SEO is Different Around the World, According to HubSpot Content Strategists


In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach.

#BrandsGetReal: How brands can lead on social movements

Sprout Social

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.