Thu.Oct 10, 2019

Welcome Emails 101


Your first impression makes a big difference when it comes to determining the kind of relationship you are going to have with your customers going forward. Business owners have to think about how they make that impression across all touch-points.

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Market like it’s…1999? What Era is your B2B Marketing Living In


B2B marketing has evolved significantly since the first spam message and banner ad were used in 1994. . First banner ad drove users to Marketers have the vast expansion and adoption of the internet to thank for substantial changes to B2B marketing over the past several decades. Tactics that were the gold standard several years ago now seem outdated thanks to rapid shifts in technology and changes to B2B buying behavior. .

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Yelp is Taking Personalized Shopping Experiences to the Next Level: AI & ML Tips for Marketers

Martech Advisor

Yelp is set to disrupt the business-search space with its updates in August and September 2019 that focused on personalized search through artificial intelligence (AI) and machine learning (ML).

Report: Only 45% of All Marketers Say They ‘Somewhat’ Align with Sales on Key Objectives

KoMarketing Associates

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Is AI All Hype Right Now?


Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this AI stuff, when we talk about marketing and all that, that’s all just hype, right?”

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More Trending

Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

As I mentioned in Part 1, Visible Expert ® s are what we at Hinge call those special people who rise above the noise and capture your attention through their authenticity, trustworthiness, expertise, and experience.

B2B Marketers, Don’t Enter a Recession Without Solving This


Advertisement. It’s human nature after all… You’ve heard this saying, right? . “If If you want to do business with someone, they’ve got to like you.” . Do you find that to be true? I have (at least to some degree) and the latest research I’ve seen on marketing to the subliminal supports it.

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Why the Agency Making Big Promises May Be Buying Bot Traffic to Your Site


No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO.

Blog: Latest Conversica Releases Demonstrate Our Design Philosophy


This past summer was an exciting season for Conversica as we announced a number of new features and functionalities to delight our customers and improve their workflows. Our recent webinar titled Get Back-to-School Ready with the Latest in AI Assistant Technology , hosted by Sr.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How the Finance Industry Uses Content Amplification for the Win!


According to J.D. Power, customers shopping for a finance industry provider (insurance, banking, online investment advice, etc.) mostly go online to do so, as 74% of shoppers use websites or aggregators for quotes and research.

Tech-Based Communication Solutions to Improve Sales and Marketing Processes


With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy.

Why a Sales-Driven Marketing Strategy Won’t Work for Your SaaS Company

Golden Spiral

The new paradigm for sales and marketing calls for a customer-centered approach. The Article in 60 Seconds. We’re All in Sales, Right? B2B tech companies with SaaS products often use a sales-driven marketing strategy. Perhaps, the organization’s top leadership comes from a sales background.

6 Ways to Supercharge Your ABM With Intent Data


According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

45 Quotes from LGBTQ+ Leaders about Diversity and Inclusion in Business


Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ).

3 Best Practices for Repurposing Your Content to Save Time and Money


When you’re creating a new piece of content, the possibilities seem endless. Your finished product could go viral, could inspire thousands of conversions, and could serve as the foundation for your next marketing campaign. On the other hand, it could fall flat. We’ve all been there.

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

Content Standard

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle.

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Email Marketing vs. Social Media: Can They Intersect?


This morning, I woke up to this email from Glossier in my inbox: After clicking on the email, I checked Glossier's Instagram and saw the same promotion, plus customer comments raving about the products, which convinced me to purchase.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to boost your thought leadership with content 1/2

Content marketing helps you reach more people through relevant channels and answer their questions, which ultimately builds trust. Thought leadership allows you to develop and share an authoritative voice that helps others make the right decisions.

5 Marketing Attribution Trends for B2B Marketers


It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer.

Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet.

5 Tips for Screening Potential B2B Influencers


B2B influencer marketing takes a little legwork, but a closer look at its many benefits reveals why.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

10 Sales Personality Traits of Effective Salespeople


While AI, machine learning, and automation continue to change the process of selling, the nature of sales continues to beat with a human heart. In B2B sales, where both buyers and sellers are people, our humanness and personality are as important now as before.

3 Best Practices for Repurposing Your Content to Save Time and Money


When you’re creating a new piece of content, the possibilities seem endless. Your finished product could go viral, could inspire thousands of conversions, and could serve as the foundation for your next marketing campaign. On the other hand, it could fall flat. We’ve all been there.

How to Build a Year-Long Plan Around Content Marketing


One of the greatest hurdles for content marketing freelancers is convincing a company to not only invest in your services once — but for months.

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What You Need to Know Before Choosing an Inbound Marketing Agency for Your Business

SmartBug Media

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.