SendX
OCTOBER 10, 2019
Your first impression makes a big difference when it comes to determining the kind of relationship you are going to have with your customers going forward. Business owners have to think about how they make that impression across all touch-points. However, in most cases, certain touch-points are prioritised over others. It’s only natural. That doesn’t mean that you’re not missing out on some potentially valuable first touches.
SnapApp
OCTOBER 10, 2019
B2B marketing has evolved significantly since the first spam message and banner ad were used in 1994. . First banner ad drove users to hotwired.com. Marketers have the vast expansion and adoption of the internet to thank for substantial changes to B2B marketing over the past several decades. Tactics that were the gold standard several years ago now seem outdated thanks to rapid shifts in technology and changes to B2B buying behavior. .
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Martech Advisor
OCTOBER 10, 2019
Yelp is set to disrupt the business-search space with its updates in August and September 2019 that focused on personalized search through artificial intelligence (AI) and machine learning (ML). Here are five tips on how you can integrate AI and ML to create personalized shopping experiences for your customers. With its latest iOS update, Yelp is helping customers meaningfully connect with businesses.
Zoominfo
OCTOBER 10, 2019
Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ). But— the term diversity doesn’t just speak to a person’s skin color, ethnicity, or even their skill set. True diversity is achieved when a group of people who have a wide range of perspectives, experiences, and backgrounds are given a chance to openly collaborate and voice their opinions.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
OCTOBER 10, 2019
With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy. A successful tech-based communication strategy depends on defining the plan, finding and implementing the right tools, and taking measures to ensure their longevity. The following steps can help create a strong and highly engaged workplace with tech-based communication strategy. .
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
OCTOBER 10, 2019
Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams. Sojourn Solutions and Econsultancy recently teamed up to publish the “2019 Marketing Operations Maturity Benchmarking Report,” and statistics showed that the majority of top-performing marketers (41 percent) “mostly” align with sales on financial objectives, organizational structure and c
Adobe Experience Cloud Blog
OCTOBER 10, 2019
When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.
Circle Studio
OCTOBER 10, 2019
Business cards are often the first impression on prospects. Like any first impression, a business card should stand out and differentiate your firm from competition. An interesting business card shows a potential client that you pay attention to detail, have a creative eye and produce high-quality work—all the way down to your business cards. An eye-catching design that saliently communicates your brand and necessary contact information, paired with high-quality stock and interesting texture, ca
Rev
OCTOBER 10, 2019
Advertisement. It’s human nature after all… You’ve heard this saying, right? . “If you want to do business with someone, they’ve got to like you.” . Do you find that to be true? I have (at least to some degree) and the latest research I’ve seen on marketing to the subliminal supports it. Here’s the reason why I’m bringing it up : even the best leads can lose their value when the sales/marketing handoff is strained , and even worse when the measurement of those leads stops cold. .
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
OCTOBER 10, 2019
Recently on our podcast we talked about a conversation Tim Peter had with a colleague. The discussion revolved around AI. Tim was asked an intriguing question. “Come on. All this AI stuff, when we talk about marketing and all that, that’s all just hype, right?” The suggestion was that AI is just not a real thing that matters yet. Maybe it’ll matter someday.
Sprout Social
OCTOBER 10, 2019
With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.
Content Marketing Institute
OCTOBER 10, 2019
It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.
Search Engine Journal
OCTOBER 10, 2019
This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2020. The post The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
OCTOBER 10, 2019
No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO. Here‘s how and why you should look out for bot traffic — especially if you’re paying a marketing agency expecting real, genuine traffic.
Sprout Social
OCTOBER 10, 2019
LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.
Content Standard
OCTOBER 10, 2019
As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle. Instead of finding yourself in the same position—yet again—having survived the nerve-wracking end-of-year standups, defending your progress while wishing you had different skill sets on board to accomplish more, take this opportunity to refresh your content team.
Hinge Marketing
OCTOBER 10, 2019
As I mentioned in Part 1, Visible Expert ® s are what we at Hinge call those special people who rise above the noise and capture your attention through their authenticity, trustworthiness, expertise, and experience. These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Brandpoint
OCTOBER 10, 2019
In just a few short weeks, a team from Brandpoint will be making the trip down to San Diego for this year’s PRSA International Conference. The group of four will be running a table (booth 67!), attending sessions and even hosting a cocktail party. (Keep reading for more details on that get-together.). For those of you who’ve gone to a professional convention before, you know how much work it can be.
EveryoneSocial
OCTOBER 10, 2019
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I want to briefly explain what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that the content is often too long. We all have busy work lives and often want the takeaway nugget upfront. This is why the EveryoneSocial Bitecast exists.
SendGrid
OCTOBER 10, 2019
Email list hygiene is key to delivery. Here are 5 helpful tips on how to properly scrub your list. The post Email List Hygiene: 5 Tips to Help You Keep Your Lists Clean appeared first on SendGrid.
Hubspot
OCTOBER 10, 2019
This morning, I woke up to this email from Glossier in my inbox: After clicking on the email, I checked Glossier's Instagram and saw the same promotion, plus customer comments raving about the products, which convinced me to purchase. Ultimately, if done correctly, email and social can work together to drive leads and build brand loyalty with your target audience.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Golden Spiral
OCTOBER 10, 2019
The new paradigm for sales and marketing calls for a customer-centered approach. The Article in 60 Seconds. We’re All in Sales, Right? B2B tech companies with SaaS products often use a sales-driven marketing strategy. Perhaps, the organization’s top leadership comes from a sales background. Maybe the Chief Marketing Officer comes over from sales, too.
Engagio
OCTOBER 10, 2019
According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines. And a major key to ABM success is knowing which accounts you should inject resources into, as well as those to pump the brakes on.
SmartBug Media
OCTOBER 10, 2019
Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business. Your choice will ultimately reflect the quality of your marketing, which, in turn, will affect your results.
Martech Advisor
OCTOBER 10, 2019
We live in an era of instant gratification and it’s commonly understood that if short-term rewards are offered, you’ll be rewarded with more conversions. Customers want what they want when they want it, and microtransactions provide that level of on-demand content, writes David Pokress, EVP Global Publishing, AdColony. Microtransactions -- paying small sums of money (less than $10) within digital games and apps -- are so commonplace that consumers have come to expect them.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
AgencyEA
OCTOBER 10, 2019
October in Chicago doesn’t only mean red and amber hues in Lincoln Park, Oktoberfest celebrations and apple picking in neighboring cities. It’s also time for the Chicago Marathon! This year’s marathon takes place on Sunday, October 13, and like any large event, requires some logistical IQ. As insider experts, we’ve got you covered. 1. Food […].
ClearVoice
OCTOBER 10, 2019
One of the greatest hurdles for content marketing freelancers is convincing a company to not only invest in your services once — but for months. Unlike other writing projects that are project-based (think: copywriting for a website and turning around a journalism article), to be successful and competitive with content, a long-lead approach is required.
BenchmarkONE
OCTOBER 10, 2019
Running a small business is a lot like running a marathon. To get to the finish line successfully (which, in this case, is coming out in the black each quarter), you have to pace yourself along your journey, consciously expending your energy only when it really counts. This is especially true in sales, where focusing on the wrong thing can mean neglecting something that would have made a bigger impact.
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