Thu.Oct 10, 2019

Welcome Emails 101


Your first impression makes a big difference when it comes to determining the kind of relationship you are going to have with your customers going forward. Business owners have to think about how they make that impression across all touch-points.

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Market like it’s…1999? What Era is your B2B Marketing Living In


B2B marketing has evolved significantly since the first spam message and banner ad were used in 1994. . First banner ad drove users to Marketers have the vast expansion and adoption of the internet to thank for substantial changes to B2B marketing over the past several decades. Tactics that were the gold standard several years ago now seem outdated thanks to rapid shifts in technology and changes to B2B buying behavior. .

Yelp is Taking Personalized Shopping Experiences to the Next Level: AI & ML Tips for Marketers

Martech Advisor

Yelp is set to disrupt the business-search space with its updates in August and September 2019 that focused on personalized search through artificial intelligence (AI) and machine learning (ML).

Report: Only 45% of All Marketers Say They ‘Somewhat’ Align with Sales on Key Objectives

KoMarketing Associates

Previous research has shown that marketing and sales alignment can be critical to sustaining a company’s overall bottom line, but new data shows that there are still struggles between marketers and other teams.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

3 Best Practices for Repurposing Your Content to Save Time and Money


When you’re creating a new piece of content, the possibilities seem endless. Your finished product could go viral, could inspire thousands of conversions, and could serve as the foundation for your next marketing campaign. On the other hand, it could fall flat. We’ve all been there.

More Trending

How to Stop Creating Content That Disappoints Your Audience

Content Marketing Institute

It was to be a good read. From the email to the title, the messaging indicated the content offered valuable insights. She handed over her information. Now, she feels cheated. Why do brands produce content that lets their readers down?

Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

As I mentioned in Part 1, Visible Expert ® s are what we at Hinge call those special people who rise above the noise and capture your attention through their authenticity, trustworthiness, expertise, and experience.

15 Tips to Building a Better Social Media Presence

Sprout Social

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? And how much of them are just sort of there ?

Email Marketing vs. Social Media: Can They Intersect?


This morning, I woke up to this email from Glossier in my inbox: After clicking on the email, I checked Glossier's Instagram and saw the same promotion, plus customer comments raving about the products, which convinced me to purchase.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 Ways to Increase Facebook Engagement that Work

Sprout Social

Have you noticed your Facebook engagement has been on a downward spiral lately? There’s no need to panic. Although the recent changes to the Facebook algorithm have many marketers sweating, the update isn’t as scary as it seems. The short of it?

LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional


Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn.

Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet.

6 Ways to Supercharge Your ABM With Intent Data


According to a recent report from TOPO, more than 80% of B2B organizations are operating account-based marketing (ABM) programs. It’s clear ABM is no longer a buzzword, but central to the success of B2B marketing engines.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to write a social media case study (with template)

Sprout Social

You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study.

Tech-Based Communication Solutions to Improve Sales and Marketing Processes


With communication taking on digital forms, tech-based tools and solutions are lucrative to the success of a modern sales and marketing strategy.

Blog: Latest Conversica Releases Demonstrate Our Design Philosophy


This past summer was an exciting season for Conversica as we announced a number of new features and functionalities to delight our customers and improve their workflows. Our recent webinar titled Get Back-to-School Ready with the Latest in AI Assistant Technology , hosted by Sr.

How to Get Started with LinkedIn Ads

Sprout Social

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Determine the ROI of Account-Based Marketing


When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

5 Tips for Screening Potential B2B Influencers


B2B influencer marketing takes a little legwork, but a closer look at its many benefits reveals why.

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45 Quotes from LGBTQ+ Leaders about Diversity and Inclusion in Business


Statistically speaking, companies who employ a diverse staff achieve more financial success, attract better job candidates, and are more likely to capture new markets than less-diverse companies ( source ).

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

Content Standard

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What You Need to Know Before Choosing an Inbound Marketing Agency for Your Business

SmartBug Media

Not all inbound marketing agencies were created equal. Choosing an inbound marketing agency is not a decision that should be taken lightly. With the countless marketing agencies that exist today, it can be overwhelmingly difficult to know how to choose the right one for your business.

10 Sales Personality Traits of Effective Salespeople


While AI, machine learning, and automation continue to change the process of selling, the nature of sales continues to beat with a human heart. In B2B sales, where both buyers and sellers are people, our humanness and personality are as important now as before.

Why the Agency Making Big Promises May Be Buying Bot Traffic to Your Site


No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO.

5 Marketing Attribution Trends for B2B Marketers


It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.