Tue.Oct 15, 2019

Why Pay Influencers When You Can Activate Employees

Marketing Insider Group

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. .

4 Solutions to Consider When Marketing Leads Don’t Convert

The Point

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing.

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Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned

Fusion Marketing Partners

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing […]. B2B Brand B2B Branding

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

LinkedIn for Business: 5 Ways B2B Marketers Can Optimize LinkedIn Advertising

KoMarketing Associates

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising.

More Trending

5 Creative Ways to Use Customer Insights Beyond Reporting

Act-On

Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects. Customer Marketing

Outrun Your Competitors With AI

Biznology

There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits down, pulls a pair of running shoes out of his backpack and slides them on. The second guy says, “What are you doing?

How to Structure Your Content to Make It Accessible

Content Marketing Institute

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen.

Why You Want to Keep Your Data Models Fresh

Measure Up Marketing

We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the most important models is a data model.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Want to Buy Instagram Followers? Here’s What Happens When You Do

Hootsuite

Everyone buys Instagram followers, it seems like.

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How to Get on Board With the Digital Transformation [+ Templates]

Hubspot

Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't. Consumer buying behavior has drastically changed -- today, the majority of consumers are purchasing products online, including almost 70% of millennials.

3 Examples of Account-Based Marketing Worth Trying

SmartBug Media

More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A study by SiriusDecisions found that 92 percent of B2B marketers consider ABM to be “extremely important” to their overall marketing efforts.

Remote HubSpot Employees Give 8 Tips for Working From Home

Hubspot

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.".

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Integrated Marketing: 10 Digital Campaign FAQs You Must Know

TrueInfluence

Want to make sure everyone on your campaign team is on the same page? Share these FAQs with colleagues to help everyone understand where your demand gen pipeline comes from and how. Read These 10 FAQs Before Your Next Campaign: #1 – How important are keywords in contextual campaigns?

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Weekly Wisdom with Dan Petrovic: CTR Optimization

SEMrush

Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.

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B2B Web Design Essentials: A Quick Intro for CMOs

BOP Design

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal.

What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Gap Analysis: Do You Know Where Your Content Is?

Content4Demand

Most companies that have been doing content marketing for a while have plenty of content. But problems arise when it’s unclear what content is actually usable and where your gaps lie.

10 Questions to Ask Your Data Provider

EverString

The post 10 Questions to Ask Your Data Provider appeared first on EverString. Data Modern Data

What Are Canonical Tags?

MarketMuse

Studies show that 29% of websites suffered from duplicate content issues. This post shows you how to be in the other 71%. The post What Are Canonical Tags? appeared first on MarketMuse. SEO Content Strategy

Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ).

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

CleverTap raises $35 million Series C funding for mobile marketing

ClickZ

Mobile marketing platform CleverTap this morning announced completion of a $35 million Series C funding round. This brings their total valuation to $385 million, up from $150 million at the beginning of 2019. Funding was led by previously existing investors, Tiger Global Management and Sequoia India.

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

Visitor Queue

You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale.

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Personalize Your Sales Experience To Shorten The Sales Cycle And Close More New Customers

Square 2 Marketing

Old-School Sales And Execution Is One To Many; New-School Sales And Marketing Is One To One.

Pro Tips: Driving Awareness with Programmatic Advertising in Email

Liveintent

There’s a good chance you’re allocating most of your programmatic advertising budget to Facebook, Google, and Amazon – most marketers report spending more than 60% of their combined marketing dollars within those three environments.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.