Tue.Oct 15, 2019

Why Pay Influencers When You Can Activate Employees

Marketing Insider Group

Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. .

4 Solutions to Consider When Marketing Leads Don’t Convert

The Point

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message. 2) lead nurturing.

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Should Your Company B2B Branding be Distinctive or Descriptive? 6 Lessons Learned

Fusion Marketing Partners

Everyone has an opinion when it comes to branding. Over the course of my career, first as a client-side marketing […]. B2B Brand B2B Branding

How to Market a Startup, Part 2: Planning, Staffing, and Measuring

Webbiquity

Effective marketing for a startup company is all about focus. You’ve got limited time (you’re likely already working 80+ hours per week!) and little budget, so it’s essential to judiciously optimize the use of both.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

LinkedIn for Business: 5 Ways B2B Marketers Can Optimize LinkedIn Advertising

KoMarketing Associates

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising.

More Trending

5 Creative Ways to Use Customer Insights Beyond Reporting

Act-On

Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects. Customer Marketing

Why You Want to Keep Your Data Models Fresh

Measure Up Marketing

We’ve come to understand the importance of models, whether these are data, process, business or capabilities models. One of the most important models is a data model.

Outrun Your Competitors With AI

Biznology

There’s an old joke about two guys walking through the woods. All of a sudden they see a bear, and the bear starts moving towards them. The first guy sits down, pulls a pair of running shoes out of his backpack and slides them on. The second guy says, “What are you doing?

Pro Tips: Driving Awareness with Programmatic Advertising in Email

Liveintent

There’s a good chance you’re allocating most of your programmatic advertising budget to Facebook, Google, and Amazon – most marketers report spending more than 60% of their combined marketing dollars within those three environments.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Structure Your Content to Make It Accessible

Content Marketing Institute

Your audience includes people with hearing, vision, cognitive, learning difficulties, or physical disabilities. Can they easily consume your content? Here are seven ways to make that happen.

Integrated Marketing: 10 Digital Campaign FAQs You Must Know

TrueInfluence

Want to make sure everyone on your campaign team is on the same page? Share these FAQs with colleagues to help everyone understand where your demand gen pipeline comes from and how. Read These 10 FAQs Before Your Next Campaign: #1 – How important are keywords in contextual campaigns?

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Content Personalization: The B2B Marketers Benefit

PureB2B

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship.

Personalize Your Sales Experience To Shorten The Sales Cycle And Close More New Customers

Square 2 Marketing

Old-School Sales And Execution Is One To Many; New-School Sales And Marketing Is One To One.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Perkuto Launches New Methodology for Marketing Operations Leaders

Perkuto

Weekly Wisdom with Dan Petrovic: CTR Optimization

SEMrush

Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.

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Are Hashtags on Social Media Still Effective?

Hatchbuck

Spoiler alert: An emphatic yes. The humble pound sign of telephone yore found new life in 2007 when it was repurposed to the almighty hashtag.

Get Your “Foot in the Door” with this Sales Cold Email Template

Zoominfo

Cold email is one of the most common and tested tactics in a modern salesperson’s repertoire. And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ).

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

3 Examples of Account-Based Marketing Worth Trying

SmartBug Media

More than 15 years after the phrase was coined, account-based marketing (ABM) is still trending among enterprise-level sales organizations. A study by SiriusDecisions found that 92 percent of B2B marketers consider ABM to be “extremely important” to their overall marketing efforts.

10 Questions to Ask Your Data Provider

EverString

The post 10 Questions to Ask Your Data Provider appeared first on EverString. Data Modern Data

B2B Web Design Essentials: A Quick Intro for CMOs

BOP Design

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. However, embarking on a new B2B web design project can be a totally different animal.

What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

Customer data management (CDM) is defined as the process and framework of collecting, managing and analyzing customer data from diverse sources to form a unified view of each customer.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

8 Ways to Resolve Conflict Between Your Sales and Marketing Teams

Visitor Queue

You know the cycle. Your B2B marketing team generates leads for your B2B business. Your sales team takes the leads, works their sales magic, and hopefully closes the sale.

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Remote HubSpot Employees Give 8 Tips for Working From Home

Hubspot

At INBOUND this year, HubSpot CTO and co-founder Dharmesh Shah announced that our company now has more than 200 remote employees globally. Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.".

Moving Beyond the MQL: 3 Ways to Improve Marketing Measurement

SnapApp

Only 17% of marketers identify MQL targets as their top goal within the next six months. There’s a reason that marketers are increasingly shifting to sales and revenue-focused goals: the MQL model is a flawed approach to connecting with today’s buyers and driving ROI on marketing efforts. .

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CleverTap raises $35 million Series C funding for mobile marketing

ClickZ

Mobile marketing platform CleverTap this morning announced completion of a $35 million Series C funding round. This brings their total valuation to $385 million, up from $150 million at the beginning of 2019. Funding was led by previously existing investors, Tiger Global Management and Sequoia India.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.