Thu.Sep 17, 2020

Effective Follow Up Strategies: How To Get More Sales Via Email


For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up strategy is not. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’?

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What is responsive web design and how to use it


As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design.

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What CEOs Want from Marketing vs. What They Need to Know

Marketing Insider Group

What does your CEO think of your marketing team? If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Marketers can fall easily into the trap of sticking to traditional roles like advertising and brand development.

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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular.

More Trending

How to Create and Utilize Your Small Business’s Mission Statement


Guest post by Lexie Lu. A mission statement tells customers why your business exists and what you care most about. It sets you apart from competitors, ties into your story, and gives purpose to your day-to-day operations. Image credit: David Iskander on Unsplash.

A step-by-step on how to create a lead nurturing campaign


Selling more and building a recurring customer base are common goals of all companies. To achieve this, they need to build a relationship with prospects, which is possible with a lead nurturing campaign. Conversions are the end of a process.

Creating Engaging Content Experiences within a Virtual Event


It’s hard to believe that Influitive Live 2020 was already a month ago! Like many other companies, we had to pivot to a virtual event which brought both opportunities and challenges.

Google Discover: everything you need to know about the tool that generated 35 thousand clicks for our blog


If you design your SEO strategies solely to rank your site in search results, know that now you have a new area to explore.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant


Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people.

B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait.

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These Content Marketing Rules Are Made to Be Broken

Content Marketing Institute

Should you let content marketing “rules” rule your content marketing? Twenty-three experts speaking at Content Marketing World say NO. Here are the rules they want you to consider breaking in 2020 and beyond.

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A Simple Guide to Software Marketing - Tips, Strategies & Plans


Marketing is weird. Software marketing is, like, really weird. When what you’re doing is working, you feel like the all-seeing, all-knowing, marketing shaman (minus the staff and bodypaint) strutting like Beyonce into every meeting. Featured SaaS Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Marketing Technology Should Integrate into a Bigger Ecosystem


“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” ” – Urs Blickenstorfer, CEO of iundf Marketing.

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9 Best Web Hosting Providers

Single Grain

Having a web presence is essential for building a business in our digital world. But figuring out how to get started can be an overwhelming experience: One look at the options available and you’ll run into a slew of jargon like uptime, VPS, SSL certificates and WordPress.

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Are You Ready for Visual Search?


Search keeps getting smarter, offering us more ways to find exactly what we’re looking for. And marketers keep finding ways to make the latest developments work to make sure our content is what they find.

It’s time to Get Out the Vote!


After the May 25th murder of George Floyd, protests erupted across the US and the world in support of the Black Lives Matter movement. At ConvertKit we felt this movement deeply and wanted to be a part of the work as a company. You can read our response here.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Is a Taxonomy for Content?

Content Science Review

Get the basics about what a taxonomy for content is and how to start developing yours. Article

How To Do Email Marketing—Fast


2020 has us asking a lot of questions. What do we do now? How can we pivot at a moment’s notice? Taking two weeks or more to produce a single email just doesn’t cut it anymore. At least not if you want to stay on top of constant change and get ahead of your competition.

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3 Reasons Why Big Data Analytics is Important Now More Than Ever

Benchmark Email

Big data is no longer just some buzzword. It’s become the standard for every business and organization that wants to scale and keep up with a fast-evolving consumer landscape. But what is big data?

Top 3 Things Marketers Need to Know About Apple iOS 14


Yesterday, Apple released iOS 14. And, today it’s available for testing in Litmus. While on the surface, it doesn’t look like there’s much for email marketers to be aware of, we did some digging and unearthed 3 key things we think you need to know. Adoption rates are fast.

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

How to Create an iContact Popup to Get More Subscribers


Are you using iContact as your email service provider, but you’re looking for ways to get more subscribers on your contact list? One of the biggest problems marketers face with email marketing isn’t how to create a lead magnet or build an awesome product.

Account-Based Sales Activation 101


A lot of the time, when we highlight the importance of account-based marketing (ABM) we’re specifically talking to the modern-day B2B marketer. However, it’s important to note that the benefits of an account-based strategy aren’t limited to just the marketing team.

20+ CRM Stats You Need to Know for 2021


An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. It’s one of the most defining forms of technology in the past decade. In fact, 91 percent of companies with more than 11 employees now use CRM software.

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The Age of Voice Marketing: How to Target Customers’ Behavioral Patterns Using Voice Assistants


Usage of digital voice assistants is exploding around the globe and it's quickly changing the playing field for marketers. But voice marketing requires a different approach, one that is solely rooted in the behavioral patterns of our audiences.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.