Sun.Nov 11, 2018

Successful tricks how Managed-Hosting Companies utilize Employee Advocacy


Running a managed hosting company is tough work – it’s a brutally competitive industry, with technically challenging processes. The turnover rate for the industry is quite high – yet often times, the solution starts internally.

How Much Should You Spend on Digital Ads?

Altitude Marketing

One of the most common questions we hear from B2B marketers is whether their digital marketing budget is too high, too low or just right. The answer, as with so many things in this field, is a hearty “it depends.” ” So, how much should you spend on digital ads?

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4 Secrets to Stronger Creator Relationships


A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe — sometimes consciously and sometimes without realizing it.

4 Ways to Refresh Your Stale B2B Social Media Presence


Let’s face it, in B2B marketing it’s easy to let your B2B social media accounts grow stale and outdated. With the social media landscape constantly evolving, and with so many other marketing responsibilities to juggle, many brands get complacent and fail to keep their social media strategy fresh.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!