Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Peer-to-peer 187

Peer-to-peer Planning Paid Search Agency Outreach 187

sagefrog

JULY 29, 2024

Have you ever thought about how your company’s brand image impacts your success? You know that the image of your brand is important, but have you ever really thought about whether you’re actively working to develop and maintain a positive brand image or if you’re just going with the flow? There’s a distinct difference between the two, and if you haven’t considered your approach, now’s a great time to start.

Positioning 52

Positioning Brand Identity Branding Work Management 52

Choozle

JULY 29, 2024

In a surprising move, Google has announced that it will indefinitely retain third-party cookies on its Chrome browser. This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Let’s explore the implications of this decision and what it means for the future of digital advertising.

Advertising Agencies 89

Advertising Agencies Adsense Advertising Advertisements 89

Martech

JULY 29, 2024

Change is constant, but one thing is certain: hype cycles grab attention and influence budgets, for better or worse. Artificial intelligence (AI) is just the latest enterprise fixation, but it won’t be the last. Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint.

Marketing AI 140

Marketing AI Brand Identity Branding Digital Transformation 140

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

B2B Marketing

Salesforce Marketing Cloud

JULY 29, 2024

Maybe you’re feeling a little stuck, seeing metrics fall flat, no matter what you’ve tried. Or you’re looking for a bit of inspiration for creating content that will dazzle your audience. We’ve all been there. When I’m in a rut, I just need a spark (and maybe another iced coffee) to get going again. Marketing quotes, from experts of all stripes, can help you push forward.

Paid Search Agency 59

Paid Search Agency Viral Marketing Marketing & Strategy Conference 59

Valasys

JULY 29, 2024

In the fast-paced world of legal services, efficiency and accuracy are paramount. Law firms and legal departments are under constant pressure to deliver results promptly while maintaining high standards of quality and compliance. One of the most effective ways to meet these demands is by leveraging dashboards and analytics. By doing so, legal professionals can gain valuable insights, streamline processes, and ultimately enhance their performance.

Analytics 40

Analytics Allocation Customer Satisfaction Distribution 40

Martech

JULY 29, 2024

OpenAI today announced SearchGPT, its long-anticipated search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. SearchGPT responds to queries using its AI models plus information pulled from the web.

Opt-out 74

Opt-out Advertising Agencies Opt-in User-Generated Content 74

Choozle

JULY 29, 2024

In a surprising move, Google has announced that it will indefinitely retain third-party cookies on its Chrome browser. This decision marks a significant departure from its previous plan to phase out cookies by 2024, offering a new direction for advertisers who rely on these tools for tracking and targeting. Let’s explore the implications of this decision and what it means for the future of digital advertising.

Adsense 98

Adsense CPM Cost Per Thousand Privacy 98

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. Defining generalized system understanding for marketers Marketing technology must be aligned with marketing processes to realize the most value to companies.

Work Management 121

Work Management Marketing Management Top of Funnel Digital Marketing Funnels 121

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

New North

JULY 29, 2024

As a B2B marketer juggling multiple campaigns, you may find that your company’s actual pipeline doesn’t reflect all of the effort and budget invested. Sound familiar? You’re not alone. Many B2B companies struggle to generate high-quality leads consistently. Reaching decision-makers and capturing their attention isn’t easy. But what if there was a way to not just fill your funnel, but to create demand and a steady stream of eager, qualified prospects?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Ideal Customer Profiles Demand 52

Metadata

JULY 29, 2024

Feeling like your B2B marketing is blending into the background? You’re not alone. But here’s the good news, Roy Naar recently shared some killer tips in his session for the DEMAND Community on how to stand out in this crowded space. Let’s take a look on what he had to say and get you on the path to making your campaigns pop. The Struggle is Real We’re in a tough spot, folks.

Peer-to-peer 52

Peer-to-peer B2B B2B Thought Leadership Paid Search Agency 52

Orange Owl Blog

JULY 29, 2024

Introduction In today’s digital age, customer reviews have become a cornerstone of marketing strategies across various industries. While the impact of reviews is often highlighted in the context of B2C transactions, their significance in B2B marketing cannot be overstated. B2B transactions, which are typically characterized by higher stakes and longer sales cycles, rely heavily on trust and credibility.

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Lead Ranking 52

Benchmark Email

JULY 29, 2024

Loyal customers are the lifeblood of any business. Understanding them through effective segmentation is critical to delivering personalized and relevant experiences that drive sustainable growth. Unfortunately, customer segments are not static. They evolve as customers’ preferences, behaviors, and circumstances change. Other times, customers may display traits spanning multiple segments, making assigning them to a single,… The post 5 Advanced Techniques for Data-Driven Customer Segmentat

Segmentation 52

Segmentation Advertising Benchmark Display Relevance 52

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

B2BMarketing.net

JULY 29, 2024

Are you looking to advance your AI journey? Or perhaps you’re in the experimentation phase? Either way, you won’t want to miss this webinar with Gravity Global. Join Josh Okun, Chief Innovation Officer, Gravity Global for a practical webinar on leveraging AI tools in marketing. Josh will start by introducing a popular set of AI tools that support various marketing functions.

Ad Building 52

Ad Building Webinar Metrics CMO B2B Marketing 52

Martech

JULY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Industry CMS 120

Orange Owl Blog

JULY 29, 2024

What is the Value Proposition Canvas? Developed by Alex Osterwalder , the Value Proposition Canvas is a framework that helps businesses identify and express the value their products offer to customers. It consists of two main parts: the Customer Profile and the Value Map. Customer Profile This section helps you understand your customer’s world. It includes: Customer Jobs : Tasks your customers are trying to get done, which can be functional, social, or emotional.

Enterprise Management 52

Enterprise Management Marketing Management Ideal Customer Profiles Customer Satisfaction 52

ClearVoice

JULY 29, 2024

Welcome to our interview series, Behind the Byline! In this series, we pull back the curtain and spotlight some of the exceptional talent that drives our team here at ClearVoice. In this enlightening episode, we sit down with Jordana Weiss. Jordana is a passionate writer who has seamlessly transitioned her love for expressing thoughts into the dynamic field of content marketing.

Internet Marketing 52

Internet Marketing High Quality Lead Network Marketing Search Marketing 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

JULY 29, 2024

Is your marketing team overwhelmed and underperforming? It’s time to harness the power of automation. This free guide from Act-On provides a step-by-step blueprint to transform your marketing efforts. Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Personalize your messaging: Deliver targeted content to the right audience at the right time.

Marketing Automation 109

Marketing Automation Automation Sales Qualified Leads Act-On 109

JotForm

JULY 29, 2024

Open the Google Pay for Business app. Tap QR code. Ask your customer to scan the QR code. The customer can select their payment method and complete the transaction. Google Pay is one of the leading mobile payment services. It’s highly secure and easy to use. Google Pay can be used i.

Google 62

Google Service Leads Lead 62

CMSWire

JULY 29, 2024

Integrating AI with human expertise creates a powerful synergy that elevates customer service to new heights. Continue reading.

Service 113

Service Privacy Loyalty 113

JotForm

JULY 29, 2024

Identify the issue Do your research Start writing your petition Gather support and collect signatures Engage with decision-makers Follow up with all stakeholders Whether you’re a student advocating for more extracurricular activities, a parent wanting your child to have health.

Activities 62

Activities Research 62

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Top Rank Marketing

JULY 29, 2024

Q: Why did one little piggy’s business do much better than the others? A: He had a good go-to-market strategy. All jokes aside, a solid go-to-market (GTM) strategy can make the difference between a successful product launch and a misfire. If you’re not honing your strategy , you might as well stay home. (And have roast beef. Okay, that was the last one, promise).

Marketing Analytics Tools 107

Marketing Analytics Tools B2B Marketing Marketing & Strategy Marketing Strategy 107

CMSWire

JULY 29, 2024

Is generative AI ready to become a full-time customer service agent? Continue reading.

Service 78

Service Generation Contacts Conversion 78

SWZD

JULY 29, 2024

Discover how data enrichment can transform your database into a powerful tool for business growth. Learn strategies to enhance data quality, improve decision-making, and boost customer engagement.

Marketing & Strategy 77

Marketing & Strategy Tools Business Marketing Strategy 77

CMSWire

JULY 29, 2024

We need to understand what consumers mean when they talk about privacy. They’re on board with personalization — they just want us to be more mindful. Continue reading.

Privacy 76

Privacy Personalization Trust Marketing Marketing 76

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Engagio

JULY 29, 2024

Discover why Google is no longer deprecating third-party cookies and how it impacts online privacy and B2B targeting strategies.

Privacy 62

Privacy Google B2B 62

Convert

JULY 29, 2024

Feature flags and rollouts empower product teams to release features gradually, test in production, and drive data-driven product optimization. Key points: Feature flags turn features on or off, while rollouts use feature flags to gradually increase users’ exposure to new features. Feature flags are no longer a niche tool for software development; in product experimentation, they provide realistic insights for product optimization.

Features 52

Features Product Work Management Marketing Management 52

Metadata

JULY 29, 2024

Hey there, job seeker.You’re buried in job applications, rejection emails, and interview prep. Fun times. But don’t worry, you’re not alone. Let’s talk about how to turn this dreaded process into something a bit more manageable. Here’s your guide to finding clarity in your job search as presented by Karli Williamson in her talk for the DEMAND Community.

Outreach 52

Outreach Communities Demand Tips 52