Thu.Sep 19, 2019

From A to Z - A Cyber Security Glossary For B2B Marketers

Marketing Envy

Everyone's back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology. Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed.

Are you connecting your marketing to business results?

Biznology

I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. The eternal struggle for marketers seems to be connecting marketing actions to business results.

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What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S.

Six Ways to Make Your Meetings More Effective

Webbiquity

Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Survey: More Marketers Turning to Instagram Stories to Resonate with Target Audiences

KoMarketing Associates

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram.

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More Trending

It's all About Customer Success

Modern Marketing

As you’ve probably heard by now, there was an announcement made at Oracle OpenWorld , and not just any announcement. On the contrary, this was a biggie. Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing.

Exploring HR Audiences: Real-time, Custom Content Consumption Insights

Marketing Insider Group

B2B marketers are feeling the heat. With a focus on building campaign strategies around targeted personas and customized content, the pressure is on.

Why You Should Do This Helpful SEO Audit Once a Year

Content Marketing Institute

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year?

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How Salesforce improved Pardot website conversions by 27%

ClickZ

Salesforce, in collaboration with ClickZ, recently hosted a webinar focused on helping businesses optimize their websites for lead generation. The webinar, “ How to Turn Your Website into a Lead Generation Machine ” is available on demand for a limited time. Source: Salesforce.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

The 101 of Email Code: How to Navigate Email HTML as a Beginner

Litmus

Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.

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10 Call to action phrase examples that increase clicks and conversions

Sprout Social

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action.

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Tips For Account-Based Sales (ABS)

Outreach

The stats behind Account-Based Sales (ABS) explain the growing buzz. The numbers aren’t just incremental — they’re transformative. More importantly, the same remarkable results seem to occur across revenue teams who opt to re-engineer their culture into one that promotes ABS.

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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

Hubspot

You know what sounds like a really bad idea? Deleting 3,000 pages from the HubSpot Blog. You know what our SEO and Web Dev teams did in February? Deleted 3,000 pages from the HubSpot Blog.

UTM tracking & URL shortening for social media marketers

Sprout Social

Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance.

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Uberall partners with Trustpilot to simplify online reputation management

ClickZ

This morning, location marketing platform Uberall announced a partnership with independent review platform Trustpilot. Now, customers will be able to manage and respond to Trustpilot reviews directly from Uberall. Uberall’s location marketing platform allows users to manage online store listings across Google, Instagram, Facebook, Yelp, TripAdvisor, etc., all in one dashboard. Their customers include PwC, KFC, Virgin, BP, Pizza Hut, Lufthansa, and many others.

15 Worst Marketing Blunders of All-Time

US Data Corporation

The following are 15 of the worst marketing blunders of all-time. While these campaigns may or may not have accomplished their missions, they did leave a lasting impression that’s hard to forget years after they were unleashed on the public.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Thinking Beyond Activity-Based Lead Scoring

SnapApp

Marketers are results people, which is why many marketers rely on a systematic approach to prioritizing the best leads for their businesses. Most marketers do this through a process called lead scoring.

Maximize Your Email Campaign Results with A Powerful Copy

Hatchbuck

Planning an email campaign? What is the most daunting task for you, as a marketer? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign.

Chatmeter upgrades Pulse and Analytics Studio for text and photo analysis

ClickZ

Chatmeter today announced enhancements to its text analysis tool, Pulse, and its custom reporting and data analysis offering, Chatmeter Analytics Studio.

8 Impressive Examples of Employee-Led Storytelling

ClearVoice

Who should tell your brand’s story? If you prefer someone more authentic than an actor, a local celebrity and/or an influencer, then a good strategy is to look at people who authentically have a connection with the brand.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

“How I Work”: Rebecca Thorburn, COO at Visible Impact @rlthorburn #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s our pleasure every week to feature a B2B sales, marketing or business leader in our own similar series and our own “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Content Standard

What’s our average cost-per-click, and how does it compare to our last campaign? What ad units are delivering the most leads? Why did you increase the daily spend? These are some common LinkedIn ad budget questions your boss or clients will want answers to.

Loyalty Programs are Not the Same as Referral Programs

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

7 Tips to Reach Consumers in Print During the Holidays

Brandpoint

Can you believe we’re already into the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full swing for holiday articles.

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3 Ways to Market Your Small Accounting Firm

SmartBug Media

Would you rather listen to this blog instead of reading it? Just click play below. As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals.

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Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool

SEMrush

While obtaining clients is the foundation of any good business, first, you need to know how to find clients. Keep reading to learn how our Oppty sales intelligence tool can help! Agency Central Discover SEMrush