Envy
SEPTEMBER 19, 2019
Everyone's back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology. Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed. Here's my list of important, confusing, or emerging terms you should know.
Biznology
SEPTEMBER 19, 2019
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. The eternal struggle for marketers seems to be connecting marketing actions to business results. But this can’t be a reason to give up on analytics. Are you driving sales? Prove it.
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Single Grain
SEPTEMBER 19, 2019
Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that.
Webbiquity
SEPTEMBER 19, 2019
Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.” But as Gino Wickman points out in his book Traction, “For those of us who lead and manage organizations, meetings are pretty much what we do.” In a professional capacity, meetings play an important
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
SEPTEMBER 19, 2019
As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram. Social Media Today recently published the “Instagram Marketing Survey Report” and statistics showed that 90 percent of marketers are now using Instagram for marketing purposes. Out of all of the features of Instagram that marketers are utilizing, Instagram Stories leads the way, with 81 percent of respondents claiming they use this feature to re
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
SEPTEMBER 19, 2019
SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year? Continue reading → The post Why You Should Do This Helpful SEO Audit Once a Year appeared first on Content Marketing Institute.
Search Engine Journal
SEPTEMBER 19, 2019
Here are 10 reasons why you shouldn't be afraid to experiment and fail with your content. The post 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content via @JulieJoyce appeared first on Search Engine Journal.
ClickZ
SEPTEMBER 19, 2019
This morning, location marketing platform Uberall announced a partnership with independent review platform Trustpilot. Now, customers will be able to manage and respond to Trustpilot reviews directly from Uberall. Uberall’s location marketing platform allows users to manage online store listings across Google, Instagram, Facebook, Yelp, TripAdvisor, etc., all in one dashboard.
Brandpoint
SEPTEMBER 19, 2019
Can you believe we’re already into the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full swing for holiday articles. Last year, holiday retail sales were predicted to increase 4% from 2017 , with consumers saying they’ll spend an average of $1,007 compared to $967 the year before.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SnapApp
SEPTEMBER 19, 2019
Marketers are results people, which is why many marketers rely on a systematic approach to prioritizing the best leads for their businesses. Most marketers do this through a process called lead scoring. Lead scoring is the process of assigning values to each leads for the purpose of prioritizing the leads that are most likely to become customers. Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed t
Content Standard
SEPTEMBER 19, 2019
What’s our average cost-per-click, and how does it compare to our last campaign? What ad units are delivering the most leads? Why did you increase the daily spend? These are some common LinkedIn ad budget questions your boss or clients will want answers to. That’s why it’s essential to understand the unique budgeting criteria of each LinkedIn channel when you’re managing ad spend so you can stretch your budget further, make strategic optimizations along the way, and ultim
Heinz Marketing
SEPTEMBER 19, 2019
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s our pleasure every week to feature a B2B sales, marketing or business leader in our own similar series and our own “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Outreach
SEPTEMBER 19, 2019
The stats behind Account-Based Sales (ABS) explain the growing buzz. The numbers aren’t just incremental — they’re transformative. More importantly, the same remarkable results seem to occur across revenue teams who opt to re-engineer their culture into one that promotes ABS. Take the sales team at Cloudera , for example. Before they adopted an account-based approach, reps were basically doing their own thing even after training and the leadership's best efforts to encourage a replicable process
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Parse.ly
SEPTEMBER 19, 2019
As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy.
Allocadia
SEPTEMBER 19, 2019
Data is the currency that drives business forward. However, marketing organizations often lack a strategy around their data. Many marketing organizations set their plan, start executing and then chase their desired metrics without a common marketing data hierarchy and taxonomy across their team. This leads to inconsistent and inaccurate measurements and the inability to drive predictable revenue.
SEMrush
SEPTEMBER 19, 2019
While obtaining clients is the foundation of any good business, first, you need to know how to find clients. Keep reading to learn how our Oppty sales intelligence tool can help!
Brightedge
SEPTEMBER 19, 2019
SEO share of traffic up from prior years Released as part of its annual Share Conference, BrightEdge Research found that Organic and Paid Search dominate websites’ traffic in 2019 – 68% of all trackable website traffic is sourced from Organic and Paid Search, vastly exceeding all other channels, including Display and Social Media. The Organic […].
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
ClickZ
SEPTEMBER 19, 2019
Chatmeter today announced enhancements to its text analysis tool, Pulse, and its custom reporting and data analysis offering, Chatmeter Analytics Studio. Pulse, launched last December , uses AI to analyze the “tone of the sentences” in customer reviews and discern whether a review is negative, positive or neutral. This reduces the time it takes businesses to sift through customer feedback posted online.
SendGrid
SEPTEMBER 19, 2019
Learn how to set up your Twilio SendGrid account to send to addresses issued by iOS 13’s new Sign In With Apple feature. The post Navigating iOS 13’s New “Sign In With Apple” Feature appeared first on SendGrid.
Litmus
SEPTEMBER 19, 2019
Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill. Don’t get me wrong; I don’t think you have to be an expert coder. But being able to make simple changes to existing emails without looping in an email developer can help significantly speed up your email production.
The Lead Agency
SEPTEMBER 19, 2019
The financial services sector is incredibly competitive, so when it comes to differentiating your business and attracting valuable prospects, marketing is crucial. “ 71% of financial services organisations plan to increase their digital marketing spend in the year to come.” Along with helping you build a strong B2B brand , developing a comprehensive marketing strategy can assist your company in effectively positioning yourself as an industry leader.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Referral Rock
SEPTEMBER 19, 2019
This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices. Examples of Customer Loyalty Programs. 12 Customer Loyalty Software Options.
LeadSquared
SEPTEMBER 19, 2019
Coming up empty on travel leads? India is known as a vacation-deprived country, coming in fifth place in a recent study by Expedia. The study found that nearly 40% of Indians don’t take a vacation at all. And while that’s an alarmingly high number, you shouldn’t ignore the fact that 60% of Indians do manage to take a getaway. If you want to capitalize on Indian’s travel market, this guide is for you.
Martech Advisor
SEPTEMBER 19, 2019
Since 2018 the number of CDP vendors has risen by 60 percent, with over 100 vendors now operating in this space. And with the recent announcements of Salesforce and Adobe both moving into the CDP arena, it’s becoming a crowded and complex space to navigate. But before you sign that CDP order form, here are 7 things you need to be doing, says Juan Mendoza, Strategic Planner, The Lumery.
SmartBug Media
SEPTEMBER 19, 2019
Would you rather listen to this blog instead of reading it? Just click play below. As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. I’ve worked with a lot of small accounting firms on digital and inbound strategies over the past decade, and the advice I have always known to be true is this: Don’t kill what’s already working.
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Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.
Content4Demand
SEPTEMBER 19, 2019
Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. . Continue Watching 2019 State of Video & Interactive Content. Research from Demand Gen Report shows that 86% of buyers prefer interactive content they can access on demand and 80% say they will spend up to 20 minutes watching
Rain: The Growth Agency
SEPTEMBER 19, 2019
At the heart of the direct-to-consumer (DTC) revolution is a fundamentally different relationship between brand and customer. That difference is driven by technology. Trillions of pixels come together to attract and convert billions of people to a new way of consuming goods and services. You can’t find a more direct channel than a foot or two of air between pixels on a screen and the surface of your eyes.
A Better Jones
SEPTEMBER 19, 2019
Q4 is less than a month away, so hopefully you’ve already started work on your B2B marketing plan and strategy for this final quarter of the year. You can unlock a wealth of marketing potential in these next three months, primarily because it’s one of the most profitable times of the year for businesses. But you also need to find a way to make your efforts outshine the rest, because you’ll have plenty of competition - both in and out of your market.
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