Thu.Sep 19, 2019

From A to Z - A Cyber Security Glossary For B2B Marketers

Marketing Envy

Everyone's back from summer break and feeling extra motivated, right? So, I felt this was the right time to help my fellow marketers brush up on their cyber security terminology. Like the nature of cyber threats themselves, the jargon is constantly evolving and it’s important to stay informed.

Are you connecting your marketing to business results?


I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard. The eternal struggle for marketers seems to be connecting marketing actions to business results.

What Percentage of Your Revenue Should You Allocate to Marketing?

Single Grain

Marketing budgets vary widely by industry, company size and business goals. Trying to figure out exactly how much you should be spending can be tricky – and if you ask 10 people what they think, you’re going to get 10 different answers. For example, the U.S.

Six Ways to Make Your Meetings More Effective


Guest post by Amanda Mcphail. For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. Improperly run, they are perceived as a waste of time and an interruption of “real work.”

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: More Marketers Turning to Instagram Stories to Resonate with Target Audiences

KoMarketing Associates

As marketers turn to social media to reach out to their customers and prospects, a new survey shows that they are now finding more success on Instagram.

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More Trending

It's all About Customer Success

Modern Marketing

As you’ve probably heard by now, there was an announcement made at Oracle OpenWorld , and not just any announcement. On the contrary, this was a biggie. Dubbed “Redwood,” it is the name for Oracle’s next-generation user experience across product and marketing.

What Is the Google Search Console?


Google Search Console can help you gain valuable digital insights so you can optimize your website and fix any issues. Content Marketing Demand and Lead Generation Web

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Why You Should Do This Helpful SEO Audit Once a Year

Content Marketing Institute

SEO audits of your website can be tedious and time consuming. And it takes time to see results after you make fixes. But they’re necessary to drive success on your site. Can you commit to doing this at least once a year?

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How Salesforce improved Pardot website conversions by 27%


Salesforce, in collaboration with ClickZ, recently hosted a webinar focused on helping businesses optimize their websites for lead generation. The webinar, “ How to Turn Your Website into a Lead Generation Machine ” is available on demand for a limited time. Source: Salesforce.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 101 of Email Code: How to Navigate Email HTML as a Beginner


Seeing code spill out in front of you can feel incredibly intimidating, and sometimes frustrating. I promise you, from marketer to marketer, that it’s way easier than it looks. Plus, being able to navigate email HTML is an incredibly valuable skill.

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Tips For Account-Based Sales (ABS)


The stats behind Account-Based Sales (ABS) explain the growing buzz. The numbers aren’t just incremental — they’re transformative. More importantly, the same remarkable results seem to occur across revenue teams who opt to re-engineer their culture into one that promotes ABS.

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15 Worst Marketing Blunders of All-Time

US Data Corporation

The following are 15 of the worst marketing blunders of all-time. While these campaigns may or may not have accomplished their missions, they did leave a lasting impression that’s hard to forget years after they were unleashed on the public.

Thinking Beyond Activity-Based Lead Scoring


Marketers are results people, which is why many marketers rely on a systematic approach to prioritizing the best leads for their businesses. Most marketers do this through a process called lead scoring.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

11 Important Skills for Social Media Managers (Free Resume Template!)


Social media managers own the skills that brands need in order to succeed on social. With 3.5 billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component.

Uberall partners with Trustpilot to simplify online reputation management


This morning, location marketing platform Uberall announced a partnership with independent review platform Trustpilot. Now, customers will be able to manage and respond to Trustpilot reviews directly from Uberall. Uberall’s location marketing platform allows users to manage online store listings across Google, Instagram, Facebook, Yelp, TripAdvisor, etc., all in one dashboard. Their customers include PwC, KFC, Virgin, BP, Pizza Hut, Lufthansa, and many others.

Marketing Funnel Growth Guide: Analysis, Strategies, Tactics, and Tools in 2019

Businesses can only survive for so long with an uncoordinated marketing strategy. “Growth hacks” aren’t sustainable. And while they may yield some fruit at first, spray and pray experiments, and mismanaged resources won’t help you reach the endgame either.

8 Impressive Examples of Employee-Led Storytelling


Who should tell your brand’s story? If you prefer someone more authentic than an actor, a local celebrity and/or an influencer, then a good strategy is to look at people who authentically have a connection with the brand.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Organic Share of Traffic Increases to 53%


Maximize Your Email Campaign Results with A Powerful Copy


Planning an email campaign? What is the most daunting task for you, as a marketer? Most often, the answer is email copywriting. Yes, drafting an engaging copy and winning audiences can make most marketers steer away from crafting an email campaign.

Chatmeter upgrades Pulse and Analytics Studio for text and photo analysis


Chatmeter today announced enhancements to its text analysis tool, Pulse, and its custom reporting and data analysis offering, Chatmeter Analytics Studio.

“How I Work”: Rebecca Thorburn, COO at Visible Impact @rlthorburn #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It’s our pleasure every week to feature a B2B sales, marketing or business leader in our own similar series and our own “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

What is Advertising Technology (AdTech)? Definition, Ecosystem, Programmatic and, Trends

Martech Advisor

AdTech, a portmanteau of Advertising Technology, is defined as a range of software and tools that brands and agencies use to strategize, set up, and manage their digital advertising activities.

10 Call to action phrase examples that increase clicks and conversions

Sprout Social

Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While that’s still important to up your social media engagement , there’s more to it than that when it comes to getting your potential customers to take action.

Financial Services Marketing Trends & How to Prepare for Them

The Lead Agency

The financial services sector is incredibly competitive, so when it comes to differentiating your business and attracting valuable prospects, marketing is crucial. “ 71% of financial services organisations plan to increase their digital marketing spend in the year to come.”

7 Tips to Reach Consumers in Print During the Holidays


Can you believe we’re already into the fourth quarter of 2019? This is one of the busiest times of year for many companies, and preparation is in full swing for holiday articles.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.