Digilant

JUNE 30, 2022

It’s almost impossible to scroll through Instagram without seeing some form of “Use my code for 10% off!” message. Influencer marketing is on the rise, and it doesn’t show any signs of slowing down. While affiliate and influencer marketing used to be separate entities, the lines between the two continue to blur. Influencers are using their growing followings, earning commissions, and taking over the job once held by affiliate marketing channels.

Advertising Channels 52

Advertising Channels Work Management Advertising Agencies Marketing Management 52

Webbiquity

JUNE 30, 2022

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay. Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making pu

Marketing Websites 292

Marketing Websites Ad Building Lock-In Case Study 292

SendX

JUNE 30, 2022

Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content.

Ad Building 195

Ad Building Tips Distribution Promotion 195

Zoominfo

JUNE 30, 2022

Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.

Impressions 130

Impressions Lead Scoring Lead Ranking Television marketing 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Conversion Rate

Search Engine Journal

JUNE 30, 2022

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal.

SEO 131

SEO Research Campaigns Ad Building 131

CopyBlogger

JUNE 30, 2022

We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, Continue Reading. The post How to Create a Content Marketing Strategy appeared first on Copyblogger.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy Content Marketing Content 120

Search Engine Journal

JUNE 30, 2022

A new report from Semrush reveals searches related to small businesses, particularly 'opening' a small business, are on the rise. The post Small Business Search Trends On The Rise In 2022 appeared first on Search Engine Journal.

Small Business Marketing 105

Small Business Marketing Trends Business Analytics 105

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. It can also be tough if you don’t fully understand how to reach your desired outcomes. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. However, even if you are an excellent writer with loads of passion, this isn’t enough.

Keywords 102

Keywords Paid Search Agency SEO Blogger 102

Sana Commerce

JUNE 30, 2022

IT’s outlook on B2B e-commerce. The decision on B2B e-commerce has never been more crucial and IT voices matter more now than ever. Get the scoop from IT leaders themselves about how: 37% of IT budgets are spent on integrating software into their existing IT landscape. On average, 188 orders are at risk each month due to web store downtime. Over one-third of IT leaders have looked for a replacement B2B e-commerce solution.

B2B 98

B2B Budget Programs Statistics Order 98

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Roketto

JUNE 30, 2022

You’re listening to your web team tell you that traffic to your website is beginning to fall off. And your website is struggling to translate the traffic you are getting into customers.

Practices 83

Practices Tips Traffic Marketing Websites 83

Salesforce Marketing Cloud

JUNE 30, 2022

As marketers, our goal is to attract people to our brand. But not just any people: we want to draw prospects with a high likelihood of becoming customers. Good lead-generation tactics can help. We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning that interest into revenue. Leads can be generated when a consumer downloads a piece of content, signs up for a free trial, or creates an account for a free product, for example.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

Roketto

JUNE 30, 2022

Let’s set the stage. Pick your character: A SaaS startup that just launched a new website, but is struggling to get visitors to it without dumping a bunch of money into CPC ads. A new dental practice and want to be more visible online to customers in your area. A contractor looking to expand where they offer services and need to be able to reach customers in a wide geographical area.

Service 83

Service CPC Cost Per Click Traffic 83

Search Engine Journal

JUNE 30, 2022

As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have. The post YouTube Disables Hidden Subscriber Counts appeared first on Search Engine Journal.

Youtube 91

Youtube Advertising Channels 91

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Participants in the study gave a favorable rating 59% of the time when exposed to a native video ad.

Social Media 90

Social Media Studies Video Marketing Word of Mouth 90

Search Engine Journal

JUNE 30, 2022

Learn which 10 content management systems are most used right now and explore recent updates from major CMS players. The post CMS Market Share Monthly: 64.2% Of Sites Use WordPress appeared first on Search Engine Journal.

Marketing Management 89

Marketing Management Search Marketing Marketing Content 89

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. Consumer spending increased in May, but only by 0.2%, according to the Bureau of Economic Analysis. This explains why 76% of U.S. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. consumers. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere.

Purchase 89

Purchase Pricing Price Newsletter 89

Content Marketing Institute

JUNE 30, 2022

Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind.

SEO 88

SEO Content Companies 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

JUNE 30, 2022

Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance. The post Inflation’s Impact On Ad Spend Detailed In Merkle Report appeared first on Search Engine Journal.

Spending 86

Spending Ads Advertisements Advertising 86

Buffer

JUNE 30, 2022

Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ movements globally, and is part of why we have Pride celebrations around the world.

Communities 73

Communities Act-On Correlation Barriers 73

Search Engine Journal

JUNE 30, 2022

Does aligning SEO goals with multiple teams and departments feel like herding cats? It's time to try the perfect SEO brief. The post How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition appeared first on Search Engine Journal.

SEO 85

SEO Webinar Metrics Content 85

Lake One

JUNE 30, 2022

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience.

Hubspot 74

Hubspot Advertising Agencies Demand Generation Agencies Case Study 74

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Liveintent

JUNE 30, 2022

At LiveIntent, our employees have a wide range of interests and passions. One of the ways we highlight our talented employees is through LiveInterests. In this cross-office initiative, LiveIntenters have the opportunity to host a company-wide session to share more information about their hobby or passion. Each session showcases the host, how they got into their particular hobby or passion, and a Q&A portion.

Education 62

Education Practices Design Video Marketing 62

Circle Studio

JUNE 30, 2022

Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. And each of these factors should be taken into account when making your final selection decision. Over the last several years, the marketing industry has seen a blurring of the lines between ad agencies, branding agencies, strategic agencies, digital agencies and even PR firms — and most now proclaim to be full-service.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 60

MarketMuse

JUNE 30, 2022

Pages with high topic authority are ideal for expanding content clusters. Here's how to find them.

Optimization 79

Optimization Best Practices Content 79

TowerData

JUNE 30, 2022

Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns have already started trickling into our inboxes.

Email Campaigns 59

Email Campaigns Campaigns Personalization Email Marketing 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Square 2 Marketing

JUNE 30, 2022

As marketers, we’re often asked if inbound marketing and demand generation are the same. Our answer? Not exactly.

Demand Generation 72

Demand Generation Inbound Marketing Demand Generation 72

Bionic

JUNE 30, 2022

You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. Your media planning software needs to move at the speed of thought and automate your workflow throughout the day.

Media Plans 52

Media Plans Media Click Rate Software 52

Seismic

JUNE 30, 2022

June marks Pride Month in many countries around the world. It’s a time to celebrate and honor the LGBTQIA+ community’s longstanding impact and ongoing movement toward equal rights. This month, our LGBTQIA+ Community of Belonging, Seismic Pride Alliance, coordinated several ways to celebrate and support the inclusive culture we are building at Seismic.

Work Management 52

Work Management Communities Case Studies Opinions 52