Digilant

JUNE 30, 2022

It’s almost impossible to scroll through Instagram without seeing some form of “Use my code for 10% off!” message. Influencer marketing is on the rise, and it doesn’t show any signs of slowing down. While affiliate and influencer marketing used to be separate entities, the lines between the two continue to blur. Influencers are using their growing followings, earning commissions, and taking over the job once held by affiliate marketing channels.

Advertising Agencies 52

Advertising Agencies Advertising Channels Work Management Marketing Management 52

Webbiquity

JUNE 30, 2022

Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay. Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making pu

Marketing Websites 274

Marketing Websites Ad Building Trust Marketing Marketing Prospects 274

SendX

JUNE 30, 2022

Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content.

B2B Marketing 195

B2B Marketing Email Marketing Marketing Strategy Marketing & Strategy 195

Zoominfo

JUNE 30, 2022

Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.

Impressions 130

Impressions Lead Scoring Lead Ranking Television marketing 130

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hinge Marketing

JUNE 30, 2022

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid. But what do we mean by brand building, anyway, and why is it important?

Brand Identity 135

Brand Identity Branding Ad Building Service 135

Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. It’s also important to be aware that, as privacy laws crack down on third-party cookies, it will soon become more difficult for marketers to deliver on their goals.

Advertising Agencies 100

Advertising Agencies Work Management Planning Paid Search Agency 100

Anyword

JUNE 30, 2022

It’s time to face the music — acquiring new customers is getting more expensive with each passing day. Roughly 57% of 118 retailers stated that rising customer acquisition costs (CAC) are a threat to their 2022 sales goals. Since CAC started increasing by 60% over the last several years, brands needed to incorporate various tactics and strategies to try to reduce these costs while still bringing in new business.

Top of Funnel 105

Top of Funnel Landing Pages Advertising Funnels Marketing Funnels 105

Search Engine Journal

JUNE 30, 2022

A new report from Semrush reveals searches related to small businesses, particularly 'opening' a small business, are on the rise. The post Small Business Search Trends On The Rise In 2022 appeared first on Search Engine Journal.

Small Business Marketing 105

Small Business Marketing Trends Business SEO 105

ClearVoice

JUNE 30, 2022

Writing a blog post can be a fun practice. It can also be tough if you don’t fully understand how to reach your desired outcomes. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic. However, even if you are an excellent writer with loads of passion, this isn’t enough.

Keywords 102

Keywords SEO Planning Paid Search Agency 102

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Sana Commerce

JUNE 30, 2022

IT’s outlook on B2B e-commerce. The decision on B2B e-commerce has never been more crucial and IT voices matter more now than ever. Get the scoop from IT leaders themselves about how: 37% of IT budgets are spent on integrating software into their existing IT landscape. On average, 188 orders are at risk each month due to web store downtime. Over one-third of IT leaders have looked for a replacement B2B e-commerce solution.

B2B 98

B2B Budget Programs Statistics Order 98

Roketto

JUNE 30, 2022

You’re listening to your web team tell you that traffic to your website is beginning to fall off. And your website is struggling to translate the traffic you are getting into customers.

Practices 83

Practices Traffic Tips Marketing Websites 83

Salesforce Marketing Cloud

JUNE 30, 2022

Business leaders have been on a wild ride since early 2020, and now economists predict a challenging road ahead. It’s never been more important to empower every worker with the data they need to understand, analyze, and make decisions. Why? Data-literate workforces create data-driven companies with higher revenue, better customer service, best-in-class efficiency, and better profitability.

Customer Satisfaction 98

Customer Satisfaction Forrester Peer-to-peer Organic Leads 98

Roketto

JUNE 30, 2022

Let’s set the stage. Pick your character: A SaaS startup that just launched a new website, but is struggling to get visitors to it without dumping a bunch of money into CPC ads. A new dental practice and want to be more visible online to customers in your area. A contractor looking to expand where they offer services and need to be able to reach customers in a wide geographical area.

CPC 83

CPC Cost Per Click Traffic Service 83

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Salesforce Marketing Cloud

JUNE 30, 2022

As marketers, our goal is to attract people to our brand. But not just any people: we want to draw prospects with a high likelihood of becoming customers. Good lead-generation tactics can help. We define lead generation as the process of creating consumer interest for a service or product, with the end goal of turning that interest into revenue. Leads can be generated when a consumer downloads a piece of content, signs up for a free trial, or creates an account for a free product, for example.

Lead Generation 96

Lead Generation Tactics Generation Leads 96

Search Engine Journal

JUNE 30, 2022

As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have. The post YouTube Disables Hidden Subscriber Counts appeared first on Search Engine Journal.

Youtube 91

Youtube Advertising Channels 91

Content Marketing Institute

JUNE 30, 2022

Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind.

SEO 87

SEO Content Companies 87

Search Engine Journal

JUNE 30, 2022

Learn which 10 content management systems are most used right now and explore recent updates from major CMS players. The post CMS Market Share Monthly: 64.2% Of Sites Use WordPress appeared first on Search Engine Journal.

Marketing Management 89

Marketing Management Marketing Search Marketing Content 89

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Martech

JUNE 30, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.

Planning 85

Planning Work Management Marketing Ad Building 85

Search Engine Journal

JUNE 30, 2022

Read on to learn how advertisers are prioritizing machine learning, first-party data, and the impacts that inflation imposes on marketing performance. The post Inflation’s Impact On Ad Spend Detailed In Merkle Report appeared first on Search Engine Journal.

Spending 86

Spending Ads Search Marketing Marketing Report 86

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Favorability. Participants in the study gave a favorable rating 59% of the time when exposed to a native video ad.

Social Media 84

Social Media Video Marketing Studies Brand Identity 84

Search Engine Journal

JUNE 30, 2022

Does aligning SEO goals with multiple teams and departments feel like herding cats? It's time to try the perfect SEO brief. The post How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition appeared first on Search Engine Journal.

SEO 85

SEO Webinar Metrics Content 85

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. Consumer spending increased in May, but only by 0.2%, according to the Bureau of Economic Analysis. This explains why 76% of U.S. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. consumers. Also, when they’re in a store 60% are using their phone to look for better prices elsewhere.

Purchase 77

Purchase Planning Search Marketing Buy 77

Buffer

JUNE 30, 2022

Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising. These riots marked the beginning of LGBTQ movements globally, and is part of why we have Pride celebrations around the world.

Communities 73

Communities Conversion Act-On Personalization 73

Optinmonster

JUNE 30, 2022

Are you looking for alternatives to Leadpages? Leadpages is an all-in-one marketing tool that lets you build and host web pages quickly and easily. In this article, you’ll find the best Leadpages alternatives that you can use to get more conversions fast. What is Leadpages and Do You Need It? Leadpages is a standalone funnel builder tool that helps you build landing pages, collect leads and make sales from your website.

Top of Funnel 72

Top of Funnel Landing Pages Marketing Funnels Best Practices 72

MarketMuse

JUNE 30, 2022

Pages with high topic authority are ideal for expanding content clusters. Here's how to find them.

Content 98

Content Optimization Best Practices 98

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Lake One

JUNE 30, 2022

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience.

Hubspot 76

Hubspot Advertising Agencies Demand Generation Agencies B2B Marketing 76

Liveintent

JUNE 30, 2022

At LiveIntent, our employees have a wide range of interests and passions. One of the ways we highlight our talented employees is through LiveInterests. In this cross-office initiative, LiveIntenters have the opportunity to host a company-wide session to share more information about their hobby or passion. Each session showcases the host, how they got into their particular hobby or passion, and a Q&A portion.

Advertising Channels 62

Advertising Channels Practices Conversion Video Marketing 62

Circle Studio

JUNE 30, 2022

Marketing agencies come in all sorts of shapes and sizes; each has its own unique philosophy, approach, style and strengths. And each of these factors should be taken into account when making your final selection decision. Over the last several years, the marketing industry has seen a blurring of the lines between ad agencies, branding agencies, strategic agencies, digital agencies and even PR firms — and most now proclaim to be full-service.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 60