Thu.Jun 30, 2022

5 Tips for Connecting With Audiences via Affiliate Marketing Channels


It’s almost impossible to scroll through Instagram without seeing some form of “Use my code for 10% off!” message. Influencer marketing is on the rise, and it doesn’t show any signs of slowing down.

13 Tips to Build an Email List on WordPress


Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content. Email List

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Six Ways to Build Customer Trust Using Your Website


Contributed post. To build a successful business, customer trust is crucial. You need to strategize how you will establish that trust up front through your content and messaging, then maintain it over time with sound, ethical business practices. Image credit: Campaign_Creators on Pixabay.

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Brand Building for Professional Services Firms

Hinge Marketing

Build your brand and you will build your business. That is the promise of brand building. In this post we’ll explore that promise and explain how to go about building your professional services firm’s brand, step by step. We’ll even cover some common pitfalls and mistakes to avoid.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

How A/B Testing Is Killing CAC


It’s time to face the music — acquiring new customers is getting more expensive with each passing day. Roughly 57% of 118 retailers stated that rising customer acquisition costs (CAC) are a threat to their 2022 sales goals.

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More Trending

Inbound Marketing Vs. Demand Generation: Is There A Difference?

Square 2 Marketing

As marketers, we’re often asked if inbound marketing and demand generation are the same. Our answer? Not exactly. inbound marketing demand generation

A Guide to Blog Writing Services for Increasing Traffic Fast


Let’s set the stage. Pick your character: A SaaS startup that just launched a new website, but is struggling to get visitors to it without dumping a bunch of money into CPC ads. A new dental practice and want to be more visible online to customers in your area.

Content Optimization – Finding the Best Pages for Topic Authority


Pages with high topic authority are ideal for expanding content clusters. Here's how to find them. Content Optimization

7 Methods To Research & Analyze Your Audience For SEO via @sejournal, @mindyweinstein

Search Engine Journal

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information. The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal. SEO SEO Strategy

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

It’s Time to Get Familiar With Lead Attribution


When it comes to lead generation , you need to avoid targeting the wrong channels and instead double down your effort (and marketing budget ) on channels that are driving sales for your business. . But how do you know which lead generation channels are driving great results?

Why Guest Posting is Still Worth Doing (Even If It Doesn’t Help With SEO)

Content Marketing Institute

Guest blogging shouldn’t star in your SEO strategy in 2022. But it deserves a place in your long-term content strategy. Here’s how to approach it with the right goals in mind. Continue reading → Company News

Back-to-School Email Campaigns Are Ramping Up (Already)


Although school has been out only a couple of weeks in many parts of the U.S., back to school email campaigns have already started trickling into our inboxes. Email Marketing Personalization

A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues

Buffer Marketing

Pride month is celebrated annually in June to honor the 1969 Stonewall riots, and the work towards equality for the LGBTQ community. In June of 1969, patrons and supporters of the Stonewall Inn in New York City responded against police harassment and persecution, resulting in the historic uprising.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

SEO Split Test Result: How Negative review Snippets Can Impact SEO Performance


The star rating rich result is one of the most sought-after SERP features for many SEOs. The main reason for this is that if you are listed as a rich result, searchers will notice you more because you stand out from the other search results. This can lead to a higher click-through rate (CTR).

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Lake One Among Top HubSpot Solutions Partners Accepted into HubSpot PSO Onboarding Accreditation Program

Lake One

Minneapolis, Minnesota June 30, 2022: Today, Lake One announced that it has been accepted into an invite-only, selective Partner Scaled Onboarding (PSO) Program by HubSpot. . PSO is a newly created accreditation program from HubSpot designed to provide their customers with hand-selected, strategic partners who can help guide organizations in getting the most out of their HubSpot experience.

How Long Should a Blog Post Be?


Writing a blog post can be a fun practice. It can also be tough if you don’t fully understand how to reach your desired outcomes. If you know your audience and are passionate about the topics you are discussing on your blog, writing a blog can be enjoyable, valuable, and even cathartic.

6 Best Leadpages Alternatives for WordPress (Compared)


Are you looking for alternatives to Leadpages? Leadpages is an all-in-one marketing tool that lets you build and host web pages quickly and easily. In this article, you’ll find the best Leadpages alternatives that you can use to get more conversions fast. What is Leadpages and Do You Need It?

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Small Business Marketing: How To Safely Try New Strategies via @sejournal, @hethr_campbell

Search Engine Journal

SMBs: Taking risks doesn't have to be scary. Let's explore tested, successful marketing strategies as a safe path to expanding into uncharted territory. The post Small Business Marketing: How To Safely Try New Strategies appeared first on Search Engine Journal. Digital Digital Strategy SEO Webinar

IT’s outlook on B2B e-commerce

Sana Commerce

IT’s outlook on B2B e-commerce. The decision on B2B e-commerce has never been more crucial and IT voices matter more now than ever. Get the scoop from IT leaders themselves about how: 37% of IT budgets are spent on integrating software into their existing IT landscape.

Small Business Search Trends On The Rise In 2022 via @sejournal, @MattGSouthern

Search Engine Journal

A new report from Semrush reveals searches related to small businesses, particularly 'opening' a small business, are on the rise. The post Small Business Search Trends On The Rise In 2022 appeared first on Search Engine Journal. Analytics Data News SEO

Pinterest Marketing Guide: 6 Tips for Getting Started


Pinterest’s social commerce shoppers are projected to grow 8.4% this year to 15.1 million, according to Insider Intelligence. With such a big opportunity for brands to connect with consumers, is it time to start marketing your business on Pinterest?

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Faster Media Planning Filters, Picklists, Deletes, Exports


You asked. We listened. The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly.

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology.

How we celebrated Pride


June marks Pride Month in many countries around the world. It’s a time to celebrate and honor the LGBTQIA+ community’s longstanding impact and ongoing movement toward equal rights.

5 Tips for Connecting With Audiences via Affiliate Marketing


It’s almost impossible to scroll through Instagram without seeing some form of “Use my code for 10% off!” message. Influencer marketing is on the rise, and it doesn’t show any signs of slowing down.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Best Practices for Finding and Vetting Sources


The digital environment makes it easy for anyone to create a profile that appears legitimate, credible, and authoritative. Unfortunately, that’s not always the case.

“Zero Trust” Strategy: Engaging Tech Buyers as Security Concerns Rise

Aberdeen HCM Essentials

VIDEO. Zero Trust” Strategy: Engaging Tech Buyers as Security Concerns Rise. “Zero-Trust” initiatives have “made the cut” with respect to priority and budget!

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YouTube Disables Hidden Subscriber Counts via @sejournal, @MattGSouthern

Search Engine Journal

As part of a more significant effort to fight creator impersonation, YouTube has stopped allowing channels to hide the number of subscribers they have. The post YouTube Disables Hidden Subscriber Counts appeared first on Search Engine Journal. News YouTube