Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
Marketing Insider Group
JUNE 15, 2021
When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an essential part of every content marketing strategy.
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Webbiquity
JUNE 15, 2021
Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique.
Marketing Insider Group
JUNE 15, 2021
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. and U.K. consumers said they were engaging with influencers “more or to the same exte
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JUNE 15, 2021
As B2B marketers look toward social media to reach their primary objectives, new research suggests that Instagram and YouTube are growing in popularity among the list of top channels. SageFrog recently published its “2021 B2B Marketing Mix Report,” and statistics showed that among the most used social media channels, LinkedIn leads the way with 86% of respondents citing this outlet as a part of their social media strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tomorrow People
JUNE 15, 2021
Operating in 15 countries, and serving more than 40,000 customers across Europe, you could say that NFON has already achieved a fair measure of success and brand recognition. Why settle for yesterday’s accolades? Boasting a company culture that embraces technology, along with leaders who are always looking forward, NFON asked the Tomorrow People team to develop a number of short videos to showcase some of their most compelling products.
Content Marketing Institute
JUNE 15, 2021
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.
SEMrush
JUNE 15, 2021
Being able to build a high-performing content hub is essential in 2021. Explore the 8 key steps to creating a successful content hub and best structure examples.
BOP Design
JUNE 15, 2021
A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the B2B website design must support and properly enable the content strategy.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ClearVoice
JUNE 15, 2021
Marketing writers have a variety of responsibilities, but the right one will depend on the specific requirements of a client. A marketing writer must be flexible in considering the client, the product or service being marketed, and the audience that’s being targeted. What Is Marketing Writing? Marketing writing is more than merely cranking out blog posts and website copy.
Sprout Social
JUNE 15, 2021
If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™ , a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder brands are struggling to capture and retain people’s attention.
DivvyHQ
JUNE 15, 2021
Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same. B2B companies have to truly empathize and understand how their audience makes purchasing decisions before they can draw up a functioning SEO strategy. Here's more from guest contributor Jason Khoo, founder of Zupo.co.
Sprout Social
JUNE 15, 2021
After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Scoop.it
JUNE 15, 2021
eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Whatever your content marketing objective is – building a customer base, increasing customer referrals, informing the target audience about new products/services, or driving sales, a
ConvertKit
JUNE 15, 2021
Having a lot of options isn’t always a good thing. It can lead to analysis paralysis—the fear of taking action because you don’t know the right action to take. Online course creators know this feeling far too well. One quick search of “course platforms” shows a dozen options that are all slightly different from the other. Do you want to create a simple course or a gamified course?
Search Engine Journal
JUNE 15, 2021
Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021. The post Google Page Experience Update Begins Rolling Out appeared first on Search Engine Journal.
Seismic
JUNE 15, 2021
Sales enablement has transformed over the past 15 years. More and more, organizations are planning with sales enablement in mind and making strategic investments in sales technologies. With sales cycles becoming more complex, companies need to elevate their sales enablement programs to build a competitive advantage. Over the past year, we’ve worked with our partners, customers, and industry professionals to identify sales enablement best practices for digital-first selling.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JUNE 15, 2021
Google is introducing a new experience called Search Console Insights which is designed to help site owners better understand their audience. The post Google Launches Search Console Insights appeared first on Search Engine Journal.
Industrial Marketer
JUNE 15, 2021
Despite the impact of COVID-19 on the global economy, the industrial distribution industry ended on a positive note in 2020. According to a recent survey by Industrial Distribution, 53% of survey respondents said that the number of product categories they carry has expanded within the last year. For a modern industry hardware supplier, the distribution.
Search Engine Journal
JUNE 15, 2021
Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy. The post How to Create a Winning Content Strategy by Combining GA4 with a BI Tool appeared first on Search Engine Journal.
Square 2 Marketing
JUNE 15, 2021
Software Companies Live And Die By The Demo, So Make It As Easy As Possible. First, let me go on the record. I hate software demos. I think they’re where qualified and potential prospects go to die. Unless you are amazing at giving demos, I wouldn’t lean on them so heavily. How many great demos have you been on? I know the answer – none. I rest my case.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JUNE 15, 2021
Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense. The post How SEO Tests & Experiments Can Actually Lead Us Astray appeared first on Search Engine Journal.
Litmus
JUNE 15, 2021
Marketers like you rely on data-driven industry research to make informed decisions. You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. But we can’t do it without you. Take our email marketing survey.
Search Engine Journal
JUNE 15, 2021
All Google, Facebook, and Instagram merchants will soon be able to accept payment via Shopify, even if they don’t have a Shopify store. The post All Google Merchants Can Accept Payment Via Shopify appeared first on Search Engine Journal.
EveryoneSocial
JUNE 15, 2021
Competitive compensation and generous benefits packages are undeniably important when it comes to attracting top talent. But there’s more to being a coveted workplace than just what you outline in an offer letter. Today, your employer brand is critical to your company’s success to attract and retain the best workers. And what matters most isn’t your own messaging.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
chiefmartech
JUNE 15, 2021
Last year, we celebrated Father’s Day here at chiefmartec.com by subjecting you, dear reader, whose esteem we otherwise value, to 7 really bad martech “dad jokes” It was… well, possibly one of the least popular posts in the history of this blog. But as any seasoned dad-joker will attest, the lack of a positive response to a dad joke is an implicit invitation to double-down on further embarrassingly sad puns, innuendo, and wordplay.
Hannon Hill
JUNE 15, 2021
In our latest customer spotlight, explore how the CMU College of Engineering team has utilized Cascade CMS to fuel their website for the past seven years.
The Daily Egg
JUNE 15, 2021
Say you have a great idea for your new website’s domain name. You do a quick search and realize it’s taken. You could try to pick a different one, but you really want that exact name. In this situation, you need a domain broker–someone who can track down the owner of the domain name and […]. The post Best Domain Brokers appeared first on The Daily Egg.
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