Tue.Jun 15, 2021

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my.

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How Content Pruning Can Boost Website SEO

Marketing Insider Group

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears.

Insiders

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Breathe New Life into Your Video Explainers

Tomorrow People

Operating in 15 countries, and serving more than 40,000 customers across Europe, you could say that NFON has already achieved a fair measure of success and brand recognition. Why settle for yesterday’s accolades?

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6 Tips for Starting an Influencer Marketing Program

Marketing Insider Group

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement.

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The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Inside ZoomInfo: What You Need to Know About Our New Recommended Contacts Algorithm in Intent

Zoominfo

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. The first step in communications is audience identification.

Survey 100

AI-Generated Content: Friend or Foe for Content Creators?

Content Marketing Institute

People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators?

10 Famous Instagram Dogs (And How to Make Your Dog Instagram Famous)

Hootsuite

They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex — we’re talking about dogs. The phenomenon of dog influencers has become a lucrative business for their social media savvy owners.

Going to Market Smarter in the New Economy

In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Analyzing Online Communities: 44 Stats & Facts to Take Away for 2021

Higher Logic

The post Analyzing Online Communities: 44 Stats & Facts to Take Away for 2021 appeared first on Higher Logic. Explore 2021 research from The Community Roundtable’s annual report. These 44 stats will help you understand key findings and orient yourself for the rest of the year ahead.

Finding Inspiration in Everyday Things

Carla Johnson

June 15, 2021 It was the end of teaching a summer course in Colorado Springs, and Katharine couldn’t wait for one last adventure before she returned to Massachusetts. The group headed out to Pike’s Peak, one of Colorado’s 58 fourteeners—a mountain that tops out at over 14,000 feet.

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

BOP Design

A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy.

Steve Wozniak Revealed as Keynote Speaker for Spiceworks Ziff Davis’ Annual IT Conference, SpiceWorld 2021

SWZD

Apple co-founder Steve Wozniak is one of the Keynote speakers for SpiceWorld Virtual 2021. Watch as one of Silicon Valley’s original entrepreneurs shares his insights in this must-see fireside chat. Press Releases

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry

InsightSquared

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue .

Steve Wozniak Revealed as Keynote Speaker for Spiceworks Ziff Davis Annual IT Conference, SpiceWorld 2021

SWZD

Apple co-founder Steve Wozniak is one of the Keynote speakers for SpiceWorld Virtual 2021. Watch as one of Silicon Valley’s original entrepreneurs shares his insights in this must-see fireside chat. Blogs Press Releases

The Ultimate Guide to Successfully Launching A B2B SEO Campaign

DivvyHQ

Both B2B and B2C businesses require strong SEO to ensure a continual flow of traffic to their websites, but the SEO strategy between the two shouldn't be the same.

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How Marketers Can Thrive Using Google Analytics (GA4)

DAGMAR Marketing

Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

How to use Presentations as a Content Marketing Tool

Scoop.it

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content?

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Why are my open rates dropping?

ConvertKit

If you see a sudden and dramatic drop in your open rates, don’t panic. There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success.

Google Page Experience Update Begins Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021. The post Google Page Experience Update Begins Rolling Out appeared first on Search Engine Journal. News SEO

How to Create a Content Hub: 2021 Guide (+ Examples)

SEMrush

Being able to build a high-performing content hub is essential in 2021. Explore the 8 key steps to creating a successful content hub and best structure examples. Content Marketing

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Google Launches Search Console Insights via @sejournal, @MattGSouthern

Search Engine Journal

Google is introducing a new experience called Search Console Insights which is designed to help site owners better understand their audience. The post Google Launches Search Console Insights appeared first on Search Engine Journal. News Tools

What Netflix Bingeing Taught Me About Digital Experience

Hubspot

Next time you open Netflix, I want you to try something. When you see your tailored suggestions, as the platform starts the video right where you left off on your iPad, stop and take note of that experience. How do these experiences actually make you feel?

How to Create a Winning Content Strategy by Combining GA4 with a BI Tool via @sejournal, @dataddo

Search Engine Journal

Learn how consolidating your marketing data in one place can empower you to create a successful data-driven content strategy. The post How to Create a Winning Content Strategy by Combining GA4 with a BI Tool appeared first on Search Engine Journal. AdNouncement Lite Marketing Analytics

Make Your Voice Heard In Our 2021 State Of Email Survey

Litmus

Marketers like you rely on data-driven industry research to make informed decisions. You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports.

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.