Tue.Jun 30, 2020

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients.

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How to Generate Revenue with Your Interactive Content


We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention. That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy. After all, with interactivity, you can not only increase your conversion rates but also generate revenue.


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How to Build a Better B2B Sales Tech Stack


You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. If they don’t, they’re easily replaced with someone who can outperform them. Every sales professional needs tech solutions to aid performance and help them attain their quotas. These solutions are referred to as “tech stacks,” and today we’re talking about how they are used in sales operations.

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Happy New Year? A Marketing Strategy for 2020.5


If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. With the end of the first half of 2020 now at our doorstep, why not commemorate the milestone by rethinking your strategy for the second half? Unless, of course, your year has been a breeze, marketing-wise – in that case, carry on as usual.).

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How Agile Management Helps Achieve Sales And Marketing Alignment

Marketing Insider Group

As the teams we coach mature in their use of Agile practices, they begin to notice an improvement in how they communicate with adjacent departments and teams. For marketers, that is most often reflected in a sense of increased alignment with Sales, a typical internal stakeholder and a main source of external requests for marketers.

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More Trending

How to Prepare to Hire Again After the COVID-19 Outbreak


Guest post by Kate Russell. As rate of new novel coronavirus infections declines and we learn more about how to limit the spread of COVID-19, economies are beginning to reopen. This may enable businesses to begin a transition to a new normal. Image credit: Free To Use Sounds on Unsplash. While the rates of infection may fall, the global pandemic is expected to have lasting effects on businesses.

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The Tidal Wave Technique to Increasing Your Blog Traffic [Ultimate Guide]

Marketing Insider Group

Surf’s up. But are you ready to ride the wave? Many marketers struggle to attract more visitors to their website that are relevant and engaged. But we’ve found uncovered a new way to tap into the powerful forces of human nature. Turns out, going with the flow is easier and more effective. There are some effective techniques you can use to increase blog traffic. There’s The Skyscraper Technique. There’s E-A-T. There’s good old white hat SEO.

5 tips to accelerate your company’s AI implementation


30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers. If key stakeholders understand AI’s potential, they’ll properly resource any transition. AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance.

5 Fraud Detection Strategies Every Ecommerce Store Should Use


The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers. There continues to be growth in the anti-fraud space. Fraud detection tools are now more available than ever to help detect fraud early enough to stop the action in its tracks.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 5 Most Popular Content Analytics Articles on CMI

Content Marketing Institute

You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeared first on Content Marketing Institute. Company News

What are Psychographics? How to Use Psychographics to Create Content that Drives Results


Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

5 Stages to Create a Content Marketing Strategy

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is content marketing? Content marketing is the lifeblood of your entire organization. And despite its name, it’s not only a tool for marketing or a second-thought hand-me-down for sales. In fact, content marketing isn’t really any one thing at all. It’s best to think about content marketing as an entire process of identifying, creating, and delivering relevant content to the people in your customer journey.

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Social media managers, you matter now more than ever

Sprout Social

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Does what we do matter? Not does it build brands. Not does it generate leads. Not is it customer service. Matter? — Jenny Wear A Mask Kosek (@JennyLovsGov) June 17, 2020.

Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need


Call it “Jumanji of 2020” or whatever you want, but the past few months have been.really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest.7 kinds of rest to be exact.…

Belkins SDR Team: 5 Things I Learned from Different Clients


As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships." " After my fair share of complicated conversations and attempts to dissuade my client from non-viable ideas, I found some truth in this statement. But I suspect Conrad’s done a lot of learning over the years. I believe that clients who are tough to work with are key to success in doing business.



B2B clients buy from sales reps and are influenced by marketers they perceive as subject matter experts who can solve their problems. With the pandemic shutting down in-person meetings and events, everyone is shifting their marketing to email and social media. Even the good messages are getting drowned out by the sheer volume of noise. In this backdrop, establishing your personal reputation as a subject matter expert is essential to your success.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How and Why You Should Build Your Partnerships


When you effectively brand your company or product, you create something truly memorable and lasting. But when you pair that memorable brand with another, you create a partnership that can take both brands to the next level. . Brand partnerships are a great thing in the marketing world and can play a notable role in company growth. A co-branding opportunity could be just the thing you need to refresh your image and boost your business’s growth.

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Blog: How MPW Strategies and Conversica Are Working Together to Augment Fundraising Teams


They say you can tell a lot about a company from the friends they keep. Here at Conversica, we are proud of our industry-leading partnership program. Our partners are a vital part of our ecosystem, helping us to build the largest augmented workforce in the world. Many of our partners offer specialized expertise in markets that benefit from our Intelligent Virtual Assistants (IVAs).

2020 Trend Outlook: E-commerce for the food and beverage industry

Sana Commerce

The post 2020 Trend Outlook: E-commerce for the food and beverage industry appeared first on Sana commerce

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts


Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur. Back when you dreamed up your freelance business, your imagination painted such an awe-inspiring picture of the life you were about to live. A life filled with flexibility and freedom.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Ad Agencies Adapted to the COVID-19 World

Altitude Branding

Over the years, advertising agencies have generally figured out what works best for their industry, and have done a good job in structuring their business procedure around that concept. With the current COVID-19 pandemic that is impacting businesses and consumers worldwide, ad agencies are being forced to adapt in order to keep up with the changing workplace environment.

Overcoming B2B Buyer Bias


We know that B2B buying decisions have become increasingly complex, with more people involved in the buying process. SiriusDecisions has been researching and reporting on this and has created a manifesto: “the B2B buyer is a group, not an individual.” We also know that the individuals within these groups don’t act as rationally as we might suppose.

New! Dynamic Content and Teams


We can finally tell you all about two of our latest features: Dynamic Content and Teams! . At BenchmarkONE, we’re continuously striving to make our product an easy-to-use necessity for marketers, sales professionals, and small business owners. We know that in doing so, it’s imperative we fully understand what it takes to make their lives easier, and what is necessary to help them deliver on their marketing and sales goals. That’s why developing these exciting new features was a no-brainer. .

Why Marketers Should Implement User-Generated Content: 23 Stats to Know


As a Boston-based young professional, the biggest product I've had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I've found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer's journey.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.