Tue.Jun 30, 2020

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them.

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How to Generate Revenue with Your Interactive Content


We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention.

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How to Build a Better B2B Sales Tech Stack


You’ve probably heard the buzz around the B2B sales tech stack. And if you want success in sales, you need to put one together. Sales professionals experience serious pressure to perform and sell. If they don’t, they’re easily replaced with someone who can outperform them.

27% of Marketers Say ‘Bad Data’ Costs Them 10% or More in Lost Revenue Annually

KoMarketing Associates

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Happy New Year? A Marketing Strategy for 2020.5


If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5.

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How Agile Management Helps Achieve Sales And Marketing Alignment

Marketing Insider Group

As the teams we coach mature in their use of Agile practices, they begin to notice an improvement in how they communicate with adjacent departments and teams.

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5 Fraud Detection Strategies Every Ecommerce Store Should Use


The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Fraudsters are always looking for ways to game the system and cause extensive revenue losses for online retailers.

The Tidal Wave Technique to Increasing Your Blog Traffic [Ultimate Guide]

Marketing Insider Group

Surf’s up. But are you ready to ride the wave? Many marketers struggle to attract more visitors to their website that are relevant and engaged. But we’ve found uncovered a new way to tap into the powerful forces of human nature. Turns out, going with the flow is easier and more effective.

How to Manage Your Freelance Business: 4 Do’s and 4 Don’ts


Working freelance isn’t as carefree as it sounds. You’re the boss of your business and you need to work smarter. Take the next step and start managing your freelance business like an entrepreneur.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 tips to accelerate your company’s AI implementation


30-second summary: The potential of artificial intelligence is almost boundless. AI solutions are starting to be introduced by organizations across many industries and fields. A strong starting point for any AI implementation is to get buy-in from company decision-makers.

The 5 Most Popular Content Analytics Articles on CMI

Content Marketing Institute

You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation.

5 Stages to Create a Content Marketing Strategy

Heinz Marketing

By Josh Baez , Client Engagement Manager at Heinz Marketing. What is content marketing? Content marketing is the lifeblood of your entire organization. And despite its name, it’s not only a tool for marketing or a second-thought hand-me-down for sales.

What are Psychographics? How to Use Psychographics to Create Content that Drives Results


Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this guide to learn how to leverage psychographics as part of your content strategy.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Belkins SDR Team: 5 Things I Learned from Different Clients


As Conrad Levinson, the author of Guerilla Marketing series of books, once said: " There is extraordinary chemistry that exists in long-term relationships."

Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need


Call it “Jumanji of 2020” or whatever you want, but the past few months have been.really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.”

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field.



B2B clients buy from sales reps and are influenced by marketers they perceive as subject matter experts who can solve their problems. With the pandemic shutting down in-person meetings and events, everyone is shifting their marketing to email and social media.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How and Why You Should Build Your Partnerships


When you effectively brand your company or product, you create something truly memorable and lasting. But when you pair that memorable brand with another, you create a partnership that can take both brands to the next level. .

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Blog: How MPW Strategies and Conversica Are Working Together to Augment Fundraising Teams


They say you can tell a lot about a company from the friends they keep. Here at Conversica, we are proud of our industry-leading partnership program. Our partners are a vital part of our ecosystem, helping us to build the largest augmented workforce in the world.

Overcoming B2B Buyer Bias


We know that B2B buying decisions have become increasingly complex, with more people involved in the buying process. SiriusDecisions has been researching and reporting on this and has created a manifesto: “the B2B buyer is a group, not an individual.”

New! Dynamic Content and Teams


We can finally tell you all about two of our latest features: Dynamic Content and Teams! . At BenchmarkONE, we’re continuously striving to make our product an easy-to-use necessity for marketers, sales professionals, and small business owners.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How Ad Agencies Adapted to the COVID-19 World

Altitude Branding

Over the years, advertising agencies have generally figured out what works best for their industry, and have done a good job in structuring their business procedure around that concept.

Facebook loses $7 billion as Brands Boycott Facebook ads


Mark Zuckerberg reportedly lost $7.2 billion after several firms pulled away from Facebook ads. On Friday, the shares of the company were down by a drastic margin of 8.3% which is the lowest in months.

Why Marketers Should Implement User-Generated Content: 23 Stats to Know


As a Boston-based young professional, the biggest product I've had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I've found it even harder to do the extreme research needed before committing to a lease.

Social media managers, you matter now more than ever

Sprout Social

The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Does what we do matter? Not does it build brands. Not does it generate leads. Not is it customer service. Matter? — Jenny Wear A Mask Kosek (@JennyLovsGov) June 17, 2020.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.