Wed.Sep 02, 2020

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit.

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What is customer satisfaction and how this metric can increase your revenue


What makes a company successful? If we were to list all the factors involved, we would need much more space than a blog post. However, we can highlight an essential element that is becoming more relevant every day: customer satisfaction.

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing.

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Inclusive Communication: What are YOU Saying?


Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.”

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Create the Perfect Call to Action (11 Examples)


Do you want to learn how to create the perfect call to action to get customers to do what you want them to? Your call to action (CTA) is the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale.

More Trending

How Long Should My Emails Be?

Benchmark Email

Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same can be said for your email marketing.…

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How to Design TikTok Ads that Will Skyrocket Your Brand


TikTok is a new name for some, an already popular social media platform for others, and the latest battlefield for marketers worldwide. If you work in the marketing industry and have been ignoring this platform up until now, it’s time to get out of your bubble and reassess your priorities.

How to Use EAT to Outrank Your Competitors on Google


No other than Google says E-A-T are very important factors for your site and webpages, so here's how to use them effectively. The post How to Use EAT to Outrank Your Competitors on Google appeared first on Spiralytics Inc. Search Engine Optimisation content strategy SEO

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Mechanical Equipment is Our Niche; Does Your CPQ Vendor Understand Your Business?


CPQ products require a niche focus to succeed. The product must understand your product composition and go to market channels, out of the box. If you’re a Mechanical Equipment provider, FPX’s Select-Configure-Price-Quote is purpose built for you, and is the best SCPQ solution for your niche.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Reasons Your Customer Acquisition Cost Is Too High (and How to Lower It)

SmartBug Media

Congratulations! Your SaaS solution is starting to take off and the leads are starting to flow! But before you pop the champagne, there’s one metric you may not have considered: customer acquisition cost (CAC).

Part 1: Audit Your B2B CRM for a New Lead on Sales

Launch Marketing

Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our lives. Purging what has become old and outdated helps make room for the new items we need to add.

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Introducing boosted post insights: Compare organic and paid results at a glance

Buffer Social

In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising.

Do More in Microsoft Dynamics with Oktopost


Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Many of them follow your company pages and regularly engage with your posts. Are you factoring their social interactions into your customer experience strategies?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Best Practices for Driving Greater Connections and Performance with Remote Teams

Heinz Marketing

By Matt Heinz , President & Founder of Heinz Marketing. The human brain is amazing in its capacity to accept massive change in a short period of time.

What’s the best way for brands to use Instagram video?

Sprout Social

Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos.

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Rise of AI and Machine Learning: Can Content Analysis Software Help You Produce Better and More Powerful Content?


New content analysis platforms are being introduced regularly that can provide deep insights on your audience, help you find gaps in your content, and improve your content quality.

What is Innovation?

Carla Johnson

September 3, 2020 If you asked 10 different people to define innovation, you’d get 20 different responses. It’s one of those things that seems simple to define and understand but turns complicated when you’re pressed for specifics. It’s no wonder.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras

Search Engine Journal

Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results. The post Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras appeared first on Search Engine Journal.

5 Tips to Improve Through-Channel Demand Gen


This year’s ChannelWeek Series put on by Channel Marketer Report was full of great advice for marketers who want more impact from their programs for partners.

Setting Expectations With Your CEO On Lead Generation And Marketing Results

Square 2 Marketing

It Might Be The Hardest Part Of A CRO/CMO’s Role – Setting Expectations For The Organization On Leads And Sales. Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter.

Choosing the Right URL For Your Financial Services Firm

FMG Suite

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Choosing the right web address for your financial services firm is very important.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Decrypting The B2B Sales : Enterprise Vs SMBs – Ebook

Unbound B2B

The post Decrypting The B2B Sales : Enterprise Vs SMBs – Ebook appeared first on UnboundB2B. Ebook Resources Uncategorized

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The Critical Role Ethics Plays in Modern Marketing


As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ).

10 Ways To Nurture The MQLs Received From Your Lead Gen Partner

Unbound B2B

Introduction. Your lead generation partner has just handed you a list of marketing qualified leads (MQLs). But although those leads may buy from you in future, they are not quite there yet. So, what do you do at this point? The answer is simple.

A Strategic Approach to Digital Marketing for Startups


Introduction. The success of a startup firm depends critically on its digital marketing capabilities and associated actions. In an era of omnichannel marketing and big data, digital marketing helps not only in acquiring customers but also in customer retention.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.