Marketing Insider Group
SEPTEMBER 2, 2020
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. While marketing has frequently fueled big consumer product enterprises, its influence is now growing through B2B companies, start-ups, new products, and more to create long-lasting customer relationships.
Biznology
SEPTEMBER 2, 2020
Maya Angelou once said, “I did then what I knew how to do. Now that I know better, I do better.”. Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” I wrote, “So often these courses can be scary for White people – we are often afraid of doing or saying the wrong thing or become defensive because we don’t want to be accused of being a racist…If you are White leader who wants to be
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Marketing Insider Group
SEPTEMBER 2, 2020
Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process.
Spiralytics
SEPTEMBER 2, 2020
No other than Google says E-A-T are very important factors for your site and webpages, so here's how to use them effectively. The post How to Use EAT to Outrank Your Competitors on Google appeared first on Spiralytics Inc.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
SEPTEMBER 2, 2020
Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
SEPTEMBER 2, 2020
Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results. The post Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras appeared first on Search Engine Journal.
Launch Marketing
SEPTEMBER 2, 2020
Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our lives. Purging what has become old and outdated helps make room for the new items we need to add. Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting.
Optinmonster
SEPTEMBER 2, 2020
Do you want to learn how to create the perfect call to action to get customers to do what you want them to? Your call to action (CTA) is the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale. In this article, we’ll show you how to create persuasive calls to action.
Benchmark Email
SEPTEMBER 2, 2020
Some of us are talkers. We may think people want to hear us rambling on for minutes on end, but the truth is, there’s probably a million other things they’d rather be doing. Sitting through an endless rant is about as fun as watching paint dry. The same can be said for your email marketing.… The post How Long Should My Emails Be? appeared first on Benchmarkemail.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
SEPTEMBER 2, 2020
TikTok is a new name for some, an already popular social media platform for others, and the latest battlefield for marketers worldwide. If you work in the marketing industry and have been ignoring this platform up until now, it’s time to get out of your bubble and reassess your priorities. Why? Because TikTok’s popularity is […].
SendGrid
SEPTEMBER 2, 2020
Email doesn't exist solely online. In this tutorial, we’re going to coach you through how to send an email using Twilio SMS in PHP with Twilio SendGrid. The post How to Send an Email Using SMS appeared first on SendGrid.
SEMrush
SEPTEMBER 2, 2020
Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.
Sage Marketing
SEPTEMBER 2, 2020
It can be quite a shock to the system when something you rely on to help build your business can be taken away at a moment’s notice. That’s what happened when flights and major conferences were canceled around the world. Even when the news was explaining the gravity of the situation as the COVID-19 pandemic unfolded, many people were skeptical about its effects on businesses worldwide.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
FMG Suite
SEPTEMBER 2, 2020
One of the most important things that an advisor must do when designing their new business site is to choose an URL. Choosing the right web address for your financial services firm is very important. It can help you get more visitors to your site, turn more visitors into leads, and convert more leads into clients. . Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well.
Square 2 Marketing
SEPTEMBER 2, 2020
It Might Be The Hardest Part Of A CRO/CMO’s Role – Setting Expectations For The Organization On Leads And Sales. Think fast – you’re new in the role of CMO and the CEO wants to know how many leads your marketing team can generate this quarter. Or you’re the new CRO and the board wants to know what your revenue growth projections are for the rest of the year.
Heinz Marketing
SEPTEMBER 2, 2020
By Matt Heinz , President & Founder of Heinz Marketing. The human brain is amazing in its capacity to accept massive change in a short period of time. What felt like a massive disruption in March, when many of us stopped traveling and started working from home full-time, now feels a bit more normal, in part because it’s become more routine. But that doesn’t make it any less disruptive or stressful.
Hubspot
SEPTEMBER 2, 2020
As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Take, for instance, a product pricing landing page that gives incorrect information (or, hides the price entirely … ). Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Oktopost
SEPTEMBER 2, 2020
Much like other B2B decision-makers, your customers and prospects spend a lot of time on social media. Many of them follow your company pages and regularly engage with your posts. Are you factoring their social interactions into your customer experience strategies? Even better – do you use social data to improve how your organization market, sell and support your products and services?
Buffer
SEPTEMBER 2, 2020
In just three simple steps, you can boost a post on Facebook and Instagram. Choose a post Select an audience Set your budget That’s how easy it is. As organic reach on social media continues to fall, businesses have started to invest more in social media advertising. For some businesses, that’s creating ads. For smaller businesses, the easier approach is often to boost Facebook posts or promote Instagram posts.
DivvyHQ
SEPTEMBER 2, 2020
New content analysis platforms are being introduced regularly that can provide deep insights on your audience, help you find gaps in your content, and improve your content quality. Let's dig into some of the more noteworthy use cases you should consider to take your content experiences to the next level.
AgencyEA
SEPTEMBER 2, 2020
Agency EA fosters an open space for dialogue, encouraging all employees to express their own perspectives. In keeping with our core values of integrity, passion and mutual respect, we believe that all have the right to share their independent views. This year, we’ve spent a lot of time listening, reflecting and standing up for what […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Leadspace
SEPTEMBER 2, 2020
Demand generation is more than just a catch-phrase; it’s a strategy that companies can use to sustain and grow their organizations. . M arketers with a documented strategic plan are 538% more likely to see success than those who don’t have one. The demand gen director of your organization is tasked with designing and implementing that strategic plan.
Jackie Walts
SEPTEMBER 2, 2020
Marketing automation instances can be like dirty closets. That’s because when you’re focused on getting things out, organizing probably isn’t a high priority. But keeping things tidy means you and your team will be more effective. Here are my tips: First, never give responsibility for your marketing automation to just one person. Always have a marketing automation lead, a backup and a manager who are all trained to use your software.
Hubspot
SEPTEMBER 2, 2020
Finding effective leadership in sales is every bit as difficult as it is vital. You need someone with the authority and experience to set and maintain an effective course for your sales efforts. That, in itself, is a tough task to approach, but it doesn't stop there. That same figure also has to have the personability and compassion to cultivate the kind of culture that produces motivated, dedicated sales reps.
Metadata
SEPTEMBER 2, 2020
The terms “demand generation” and “lead generation” are used interchangeably, so it can be confusing to understand how they differ. Moreover, both demand generation and lead generation are relatively similar, although their goals and processes make them distinct. So, they look similar, sound similar, and share similar characteristics… but they’re not the same thing?
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Allocadia
SEPTEMBER 2, 2020
Data has power, but how can you harness it? Use marketing measurements like ROI and attribution to illustrate the business impact of your results. But which one should you use? Even the savviest marketers have been known to mix the two up. Misunderstanding the difference between ROI and attribution can lead to misunderstandings with measurements and marketing’s impact.
DealSignal
SEPTEMBER 2, 2020
Why digital marketing is vital. Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. The pressure to perform has only intensified. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. That means maximizing the ROI of every dollar spent.
Bionic
SEPTEMBER 2, 2020
Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Conduct vendor research. Send RFPs electronically. Gather vendor proposals. Build perfect media plans.
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