Square 2 Marketing

FEBRUARY 4, 2021

In February, we celebrate Valenti ne’s Day – an entire day dedicated to love. Couldn’t we all do with a little more love, this year specifically? Our #LOVEYOURAGENCY mantra at Square 2 has done wonders for helping us work with clients , attract prospects and keep our people happy through some very challenging times. We’re going to be spending the entire month focusing on spreading the love.

Lead Generation 70

Lead Generation Generation Leads Lead 70

Biznology

FEBRUARY 4, 2021

It had been on my calendar for weeks, a meeting with a representative from the House of Parliament in the United Kingdom. We were scheduled to discuss gambling restrictions and other important iGaming topics. When the day finally arrived, I got up early and got my coffee started. I took a shower, brushed my teeth and began getting my clothes ready. I grabbed my favorite shirt and got it ironed.

Product 197

Product Social Media Barriers Media 197

Influitive

FEBRUARY 4, 2021

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year. Sage is the market leader for integrated accounting, payroll, and payment systems for small […]. The post Launching a global advocacy program during a pandemic — Q&A appeared first on Influitive.

Webinar Metrics 130

Webinar Metrics Communities Marketing 130

Biznology

FEBRUARY 4, 2021

Dana Look-Arimoto and NEWdOG Media|1/28/2021Season 1, Episode 23 – Look back at the year that was: 2020! Interview excerpts feature some wonderful wisdom for tough times! EPISODE LINKS: Purchase Dana’s latest book and everything else! Take the Quiz. Website. LinkedIn. Instagram. Twitter. Today’s Guests: Ashish Kaushal , Eve Rodsky , Chester Elton , Ginny Clarke & Robb Holman.

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Best Practices Linkedin Twitter Purchase 152

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

ClearVoice

FEBRUARY 4, 2021

You’ve likely heard a lot of jokes about IKEA. Some go like this: Thor, Iron Man and Hulk walk into IKEA. Avengers… Assemble! Don’t ask me why your IKEA furniture isn’t holding up, you only have your-shelf to blame. I bought a shelf at IKEA. Took me all day to put the Fjälkinge thing together. What does a person obsessed with IKEA suffer from? Stock-home Syndrome.

Effectiveness 145

Effectiveness Fulfillment Pricing Price 145

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. There are a variety of video editing tools available depending on your needs.

Video Marketing 125

Video Marketing Tools Planning Paid Search Agency 125

SWZD

FEBRUARY 4, 2021

For decades, B2B salespersons have depended on industry events to meet prospects, identify opportunities, win business and even win-back business. From Dreamforce to CES, from OracleWorld to Mobile World Congress, these industry staples - conferences, trade shows, summits, call them what you will - have in many ways been the lifeblood for sales teams behind thousands of B2B technology products.

Advertising Channels 118

Advertising Channels Trade Show Conference B2B Sales 118

The Daily Egg

FEBRUARY 4, 2021

Basecamp is a complete solution for project management and team communication. It’s a centralized workspace for businesses to stay organized, manage projects, and more. The software is branded as an “all-in-one toolkit for working remotely.” Basecamp has been around for 22 years and counting. The company was initially named 37signals but changed the name back […].

Work Management 119

Work Management Software Organization Brand Identity 119

ClickZ

FEBRUARY 4, 2021

30-second summary: Sellercloud is an omnichannel ecommerce growth platform that provides merchants with a range of tools to help them navigate the ecommerce landscape. In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SEMrush

FEBRUARY 4, 2021

This article will help you understand how buyer keywords work, how to find them, and how to use them in your SEO strategy.

Keywords 116

Keywords SEO 116

Hubspot

FEBRUARY 4, 2021

The battle for customer attention has never been so fierce. We've seen an explosion in brands using online channels to promote their services and products to potential customers. The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Circle Studio

FEBRUARY 4, 2021

Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. It’s not an overstatement to say that success depends on it. And developing the right kind of RFP upfront plays a big role in a successful selection. Developing and distributing an RFP (request for proposal) to potential digital agency partners is a very common component of the website redesign planning process.

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RFP Marketing Websites Advertising Agencies Tips 78

Hubspot

FEBRUARY 4, 2021

If you need help building a website, creating a company blog, or getting webpages discovered by search engines, there's plenty of SEO training that can help you get started. But, once your website is built and your customers find your content online, how do you improve your search ranking and reach a larger audience? While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your w

Hubspot 101

Hubspot SEO Content Lead Scoring 101

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Emplifi

FEBRUARY 4, 2021

We're constantly improving the Socialbakers experience, one update at a time! Check out this week's updates below.

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Analysis Content Product 100

Spiralytics

FEBRUARY 4, 2021

When sales and marketing teams work well together, issues facing each department can quickly be turned into new opportunities. The post Connecting Sales and Marketing: Sync or Sink appeared first on Spiralytics Inc.

Marketing & Strategy 71

Marketing & Strategy Marketing Marketing Strategy 71

RDW Group

FEBRUARY 4, 2021

Among marketing efforts, healthcare marketing demands a high level of understanding of your audience. Empathy toward the sensitive situations and … The post Prioritizing Empathy in Digital Healthcare Marketing appeared first on RDW Group.

Marketing & Strategy 65

Marketing & Strategy Demand Marketing 65

Metadata

FEBRUARY 4, 2021

Highest Satisfaction Scores against Competitors San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software. This continues the recent accolades for the company, moving up since last year’s report and being named in several Summer 2020 reports as a leader or high performer.

Marketing Analytics Tools 64

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 64

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Optinmonster

FEBRUARY 4, 2021

Are you looking for a WordPress notification bar plugin to increase your subscribers, site traffic, and sales? A WordPress notification bar, or floating bar, is the perfect way to share important news and special offers with your site visitors. It commands attention without annoying them. That’s why so many site owners use announcement bars to boost their engagement and conversions.

Best Practices 59

Best Practices Top of Funnel Display Template 59

Brightedge

FEBRUARY 4, 2021

February 2021 Update: As we do every month, we've updated our analysis and data to bring you the latest insights on Featured Snippets and Universal Search. Changes to the Universal Search landscape. We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and providing the most relevant search results.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. Why? A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Landing pages are the least popular type of signup form, but they have the highest conversion rate, at 23 percent.

Landing Pages 59

Landing Pages Cost High Quality Lead Budget Programs 59

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. In this week's episode of Whiteboard Friday, Moz Learning and Development Specialist Zoe Pegler walks you through how you can do so in five easy steps. Click on the whiteboard image above to open a high resolution version in a new tab!

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

LeadSquared

FEBRUARY 4, 2021

(Disclaimer: This article is an individual viewpoint and does not necessarily represent opinions of LeadSquared.). We kept puzzling for months whether it is purely the organic traffic, or the spike in traffic is due to our increased spend on PPC (Pay Per Click) ads. So, whenever we ran PPC campaigns , we got more organic traffic and leads. But when we stopped the PPC campaign, the traffic and lead volume would also drop.

Organization 52

Organization Google Ads SERP 52

Varicent

FEBRUARY 4, 2021

It is no secret that work is changing, including the work of sellers. The COVID-19 pandemic has impacted all workers, profoundly disrupting how work is done, interrupting careers, and, in some cases, destroying income and wealth. Like all major social and economic transformations, for many workers, it won’t be possible to return to old ways. The world will look very different in the years and decades ahead.

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52

Metadata

FEBRUARY 4, 2021

Highest Satisfaction Scores against Competitors. San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software. This continues the recent accolades for the company, moving up since last year’s report and being named in several Summer 2020 reports as a leader or high performer.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 52

Varicent

FEBRUARY 4, 2021

From training and coaching programs that install confidence and product knowledge to Sales Performance Management (SPM) software platforms that enable sales teams to conquer their territories and quotas, we’ll build a case for sales enablement and how your organization can leverage its capabilities to grow revenue and work together more harmoniously and profitably.

Work Management 52

Work Management Training Software Organization 52

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Choozle

FEBRUARY 4, 2021

Digital advertising. Digital advertising for branding. Digital advertising for leads. Digital advertising for e-commerce. Digital advertising for recruitment. Marketers and agencies are becoming an integral part of company hiring teams as they look for ways to break outside the “traditional recruitment” box. Companies and recruiters need to stay one step ahead of the market to find their ideal candidates.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Valasys

FEBRUARY 4, 2021

During Google Search Central SEO office-hour in the last week of January 2021, Muller clarified misconceptions regarding the duplication of content on a website. Overview: Same content on multiple pages of a website does not contribute to the negative ranking of the website. A certain amount of duplication is allowed in the case of web content. Google algorithms are optimized to handle such amount of duplication.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Websites Content 52

Digilant

FEBRUARY 4, 2021

Digital advertising faces emerging channels on what seems like a constant cycle. As consumer preferences change and evolve, so too do the opportunities to reach these captive audiences with ads. Just think, within a year, TikTok grew from a trending app to now having 50 million daily active users in the United States. As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. .

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52