Wed.Feb 01, 2012

5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago.

New Marketing Automation Report: Venture Funding is Key to Success

Customer Experience Matrix

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. The VEST provides by far the most detailed, objective information available on industry vendors.

Trending Sources

How B2B brands approach Twitter

The B2B Research Blog

Social media has become a bit of an obsession for me. Not so much as a participant, but as an observer. I’m the technology equivalent of a bird watcher. I’ve been observing B2B marketers in their natural habitat. Noting their behaviours. Sketching and documenting the different species I see. I call them ‘Twitologies’ and I’d like to share an outline of them here.

What Social Data can Teach You about Audiences

Buzz Marketing for Technology

My son is a senior in high school and I am beginning to help him with his search for the right school. One of the aspects of college life that he is looking forward to is belonging to a university with strong school spirit.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Are You a Content Curator? 5 Great Tools for Content Curation and Sharing


Like me, you may be a “content curator” and not even know it. Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. I have to admit, before reading these posts, I wasn’t quite sure what exactly it was.

People Insights: It’s Like for B2B Sales

Sales Intelligence View

Selling to people has not changed dramatically over the past hundred years. You have a product or service, identify a pool of prospects and then discover how many of them you can help. Sure thats over simplified but when it bols down, those are some of the key components. What has changed a great dea over the past few years is not so much the overall process but the details of how to sell to people.

Google’s new privacy policy is definitely good for Google


Image via CrunchBase. Many of you probably got an e-mail last week from Google announcing its new privacy policy. Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information.

How to Distinguish Between PPC Pros and PPC Posers


Hiring a paid search manager is easy. Hiring a great paid search manager is not. First, let's briefly review this specialty. Paid search managers, of which I am one, are notorious for living in their heads. They are some of the oddest people I have ever met.

PPC 19

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

What’s Happening to EU Privacy Law? An FAQ

Modern Marketing

by Jesse Noyes | Tweet this Privacy law in the European Union was back in the headlines recently. That’s due to proposed changes to EU privacy protections that were released by The European Commission. A lot of people were likely scratching their heads, wondering how the proposed changes to EU privacy law would impact them and their business. Well, our own Chief Security and Privacy Officer, Dennis Dayman , follows this news the way some follow celebrity gossip.

What in the Heck Is Going on With Privacy at Google


The web has lit up about Google's updated privacy policy, and (shockingly) not all the feedback is super positive. Privacy on the internet has been a hot topic these days, especially considering Facebook's ever-changing levels of users' control over their information.

This is the week that was: Looking ahead

Earnest about B2B

As the end of January looms, we have begun to forget what a new year’s resolution is and are looking confused as to why we signed up for that 24 month gym contract.

How to Align Sales and Marketing for Results (Not Just Harmony)


SMarketing is the alignment and connection between sales and marketing. Since Sales and Marketing work closely together in most organizations, it’s often typical for these two revenue generating groups to be in conflict with one another.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month.

This is the week that was: Looking ahead

Earnest about B2B

As the end of January looms, we have begun to forget what a new year’s resolution is and are looking confused as to why we signed up for that 24 month gym contract. With six months to go to the Olympic games, we look back at a week in which old Harry is getting more than a finger wagging for his money issues and the RBS big cheese, Mr Hester , enjoyed a near £million bonus.

3 Risks of Using Traditional Telemarketing Services

Tomorrow People

What’s wrong with traditional telemarketing services? Telemarketing services have probably been around not long after the first phones were installed.

Cracking the RPM Code: A Look at Our Customers’ Growth

Modern B2B Marketing

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

What Does Google+ Bring to the Social Media Table?

Tomorrow People

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Delving deeper into the service, there are a few sharp differences between the two competitors. The competition between the two has already been fierce, with more sure to follow.

Adapting Your Content Strategy for Facebook Newsfeed, Tab and Timeline


The undisputed king of social media, Facebook is the second most visited site on the web -- behind only Google. This potential free access to millions of buyers makes Facebook a central part of your social marketing plan.