Mon.Jul 13, 2020

10 SEO trends to try in 2020


Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment.

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How to Achieve Digital Marketing ROI: The Website Audit You Need


There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical — areas below.

ROI 121

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Outsourcing Your Lead Generation: How The Costing Is Done?

Unbound B2B

Introduction. Lead generation is one of the most critical aspects of a marketing strategy. Available statistics show that 85% of B2B marketers consider it an important marketing goal.

4 Ways a Blog Can Help Your Business Grow Right Now

Marketing Insider Group

Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow.

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WordPress Hosting: what is and how to choose one


If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance.

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Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated.

More Trending

Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career.

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The Rise of Real-Time Content: 3 Examples to Inspire Your Content Planning


In a time when the volume of online content is exploding, it can be difficult to be unique and stand out. Harnessing the power of real-time content is one way that brands can capture the attention of their audience. Here are three amazing, content marketing examples to get inspired.

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Add an Ontraport Membership Customer Center


Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number.

How to Perfect the One-on-One Interview

Content Marketing Institute

Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers.

OptinMonster vs. Mailchimp: Which Is Better for Lead Generation?


Are you wondering what the difference is between OptinMonster and Mailchimp? Often times, beginners get confused and think that these 2 companies focus on solving the same problem. But, really, OptinMonster and Mailchimp are very different services.

How to Build Your Social Media Marketing Strategy


Social Media Marketing is a necessity for any business, new or existing. Having accounts like Instagram, Facebook, and Twitter isn’t just about being visible to potential clients. It also encourages engagement with your brand and can be a powerful tool in your marketing arsenal.

How to Increase Blog Traffic with Simple Keyword Research


Content Marketing SEO Blog Traffic Keyword Research

Understanding the New HubSpot CMS Drag-and-Drop Builder and Its Trade-Offs

SmartBug Media

At the beginning of April 2020, HubSpot announced that it had upgraded the CMS portion of its product and given it a new name: CMS Hub. CMS Hub offers benefits for both marketers and developers.



84% of B2B deals are lost because sales reps are not prepared. A 10% reduction in lost deals is the same as a 50% increase in sales revenue! xiQ provides real time insights on Buyers and Companies and ensures the preparedness of your sales teams.

The Long-Lasting Impact of COVID-19 on Sales Teams


Who knew when I wrote my first article about selling in a COVID-19 world that we’d still be struggling to settle into the rules and routines of social distancing? Most of you, actually.


10 Signs Your Digital Marketing Strategy Needs an Overhaul via @jasonhennessey

Search Engine Journal

If you’re looking for a sign that your digital marketing could use a makeover, check out this list. The post 10 Signs Your Digital Marketing Strategy Needs an Overhaul via @jasonhennessey appeared first on Search Engine Journal. Content Marketing Digital Experience

Sales Pipeline Radio, Episode 212: Q & A with Joanne Black @ReferralSales

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

Protect Your Data with Twilio SendGrid’s Event Webhook Security


Read about Twilio SendGrid's Event Webhook Security, and how it verfies that your email event data is being posted by a trusted source. The post Protect Your Data with Twilio SendGrid’s Event Webhook Security appeared first on SendGrid. Product

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6 Best Vidyard Alternatives & Competitors

Visitor Queue

Video sales and marketing are becoming more and more necessary in day-to-day business as devices become more optimized for viewing the highest quality content and consumers look for more video content than text content.

Best 61

Who Are the ClearVoice Talent Managers?


As freelance and work-from-home shift toward becoming more prevalent, direction and guidance follows right along in parallel importance. The freelancing realm can be a unique path to navigate without the proper funnels, knowledge, and experience.

How Can You Use Data to Build Better Personas?


At their best, personas can help us better understand users and meet their needs. At their worst (i.e personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales.

Assessing The Trident of Conversion Success: SEO, UX and CRO


Content Marketing SEO Uncategorized Blog Traffic CRO seo ux

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How Publishers Can Drive Revenue Through Virtual Events


The last event NetLine attended before things were suspended was in late February. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events.

The Importance of an Optimized Omnichannel Customer Journey


If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that the average consumer uses as many as three to five channels or devices in the course of making their buying decision and completing a purchase.



Numerous businesses across the globe have taken a hit because of the ongoing COVID-19 pandemic – and not just retail businesses. With the stock market being so volatile and thousands of people being furloughed, it seems as if the economy has stepped over the pause button.

Why Intelligent Virtual Assistants Are Used by More Enterprise Companies Every Day


Everyone wants to increase the reach of their SDRs, BDRs or Inside Sales team without significant expenses or massive complications. Yet, achieving this goal remains out of reach for many companies. Why is that?

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5 Ways to Integrate Zoom and Salesforce in 2020

Predictive Response

Integrating Zoom and Salesforce allow s you to have your webinar data in one central location. This makes it easy to effectively analyze the data, giving you deeper insights into your audience. What webinars have they attended? What kind of webinars are they interested in?

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LeanData Unveils New Go-to-Market Analytics Solution


LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing . SUNNYVALE, Calif.,

How Hotjar can help you convert more leads


Hotjar is a great complement to Google Analytics. Layering qualitative and visual data over the raw numbers gives you another dimension of insights. But just like your Google Analytics data, if you ignore key segments, you do so at your own risk.

LeanData Named Leading Vendor for Technologies in Sales and Marketing Tech Stack


Lead-to-Account Matching and Routing among the most impactful technologies for go-to-market leaders at high-growth companies, says TOPO Research. SUNNYVALE, Calif.,