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77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four times a week see the biggest increase in traffic and leads. MORE
Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading → The post How to Perfect the One-on-One Interview appeared first on Content Marketing Institute. Company News MORE
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that the average consumer uses as many as three to five channels or devices in the course of making their buying decision and completing a purchase. This propensity to hop from channel to channel during the buying process can increase the risk of an incomplete or abandoned purchase. So, what’s a smart marketer to do? MORE
At their best, personas can help us better understand users and meet their needs. At their worst (i.e personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Intuition and gut reactions only get you so far. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven. MORE
Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google. MORE
In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price. So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results. But which ones to use? MORE
Social Media Marketing is a necessity for any business, new or existing. Having accounts like Instagram, Facebook, and Twitter isn’t just about being visible to potential clients. It also encourages engagement with your brand and can be a powerful tool in your marketing arsenal. However, if you’ve never used social marketing before, it might feel a little overwhelming and confusing. Here are a few tips to help you get your Social Media Marketing strategy started. MORE
In a time when the volume of online content is exploding, it can be difficult to be unique and stand out. Harnessing the power of real-time content is one way that brands can capture the attention of their audience. Here are three amazing, content marketing examples to get inspired. Content Marketing Content Planning branded content content engagement game of thrones gary vee got ideas ideation inspiration live streaming marketing planning reach real-time strategy video MORE
Introduction. Lead generation is one of the most critical aspects of a marketing strategy. Available statistics show that 85% of B2B marketers consider it an important marketing goal. It is not a simple exercise – the process can be challenging and time consuming because there is no one-size-fits-all formula for generating leads. B2B companies are therefore faced with the dilemma of having to build inhouse lead generation teams or outsource the function. MORE
With the New Magisto we are giving you more ways than ever to customize your videos. An important new feature we think you need to know about? Layouts! We are introducing layouts for the first time and you might be wondering – what is a layout? MORE
Content Marketing SEO Uncategorized Blog Traffic CRO seo ux MORE
The tools we use to design, build, and test email campaigns have changed drastically over the years. From Dreamweaver and Builder, to Photoshop and Figma, tools have evolved to make our work more dynamic, collaborative, and enjoyable. Those classic tools still hold a special place in the hearts of email geeks everywhere. More importantly, they influence what we expect of our current tools and what we want to see in the future. MORE
There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical — areas below. You’ll find that there is overlap across some of these, but fine tuning each will improve your website’s performance as a marketing tool. Relevant content. If you’re not addressing the issues your audience is interested in, they will go elsewhere. To increase your tra?c, MORE
84% of B2B deals are lost because sales reps are not prepared. A 10% reduction in lost deals is the same as a 50% increase in sales revenue! xiQ provides real time insights on Buyers and Companies and ensures the preparedness of your sales teams. xiQ empowers sellers to engage buyers in an intelligent manner and guide them through deal closure. Sales Preparedness is the key metric that will transform your sales teams. Yet, until now, there is no way of measuring sales readiness. MORE
Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways. If you want to grow your business, you should be blogging. A blog offers key benefits that can help you achieve your business goals. MORE
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community. MORE
Who knew when I wrote my first article about selling in a COVID-19 world that we’d still be struggling to settle into the rules and routines of social distancing? Most of you, actually. In between non-stop Zoom calls from my new home headquarters, I sent a survey to over 600 people, and 70 percent of them said they believed their organization will experience long-lasting change as a result of COVID-19. Now that we’re four or five months in (what is time?), MORE
Video sales and marketing are becoming more and more necessary in day-to-day business as devices become more optimized for viewing the highest quality content and consumers look for more video content than text content. Through video content, you are able to get the information needed quickly but also have a visual description of the content […]. The post 6 Best Vidyard Alternatives & Competitors appeared first on Blog Visitor Queue. Content Marketing MORE
Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number. This not only gives your members an easier experience but also takes these administrative tasks off your team. Adding a Customer Center to your site is super simple because it’s just like any other landing page element. MORE
At the beginning of April 2020, HubSpot announced that it had upgraded the CMS portion of its product and given it a new name: CMS Hub. CMS Hub offers benefits for both marketers and developers. One of the big features is drag-and-drop (DnD) pages, which give users greater control over layout without needing developers. In this post, we explore the trade-offs of using HubSpot’s new front-end system. MORE
Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number. MORE
The post The pros and cons of dropshipping appeared first on Sana commerce MORE
If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance. With WP, brands can get a website up and running with just a few clicks and without technical knowledge. WordPress is the key for companies seeking to increase revenue, conversions, and sales. MORE
Are you wondering what the difference is between OptinMonster and Mailchimp? Often times, beginners get confused and think that these 2 companies focus on solving the same problem. But, really, OptinMonster and Mailchimp are very different services. Since this is such a common question that we get from interested users, we decided it would be best to clear up any confusion. That’s why, in this post, we’re going to take a look at OptinMonster and Mailchimp. MORE
By Johannes Ceh. The threat from digital disruptors is a challenge that plagues slow-paced industry incumbents. Companies that lag behind with digitalization already suffer a digital gap, but given de current challenging business environment the speed of change to consumer behavior has accelerated. As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider. MORE
RockContent
JULY 13, 2020
Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. Therefore, it is always important to be updated on the SEO trends of the moment. This year promises to bring some changes while realizing trends that were announced last year. Mastering SEO parameters and current trends are essential to succeed with content strategies and positioning pages on Google.
Biznology
JULY 13, 2020
There are many reasons why your website may not be pulling its weight as part of your digital marketing. I’ve outlined a few of the most common — and critical — areas below. You’ll find that there is overlap across some of these, but fine tuning each will improve your website’s performance as a marketing tool. Relevant content. If you’re not addressing the issues your audience is interested in, they will go elsewhere. To increase your tra?c,
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Unbound B2B
JULY 13, 2020
Introduction. Lead generation is one of the most critical aspects of a marketing strategy. Available statistics show that 85% of B2B marketers consider it an important marketing goal. It is not a simple exercise – the process can be challenging and time consuming because there is no one-size-fits-all formula for generating leads. B2B companies are therefore faced with the dilemma of having to build inhouse lead generation teams or outsource the function.
Marketing Insider Group
JULY 13, 2020
Are you taking advantage of the massive benefits of blogging for business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also essential for driving long-term growth. Check out all the ways a blog can help your business grow. And I also included a handful of blog example I love. Quick Takeaways. If you want to grow your business, you should be blogging. A blog offers key benefits that can help you achieve your business goals.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.
RockContent
JULY 13, 2020
If you browse the internet, you’ll realize that WordPress (WP) is everywhere. The CMS is not only the most popular, but it’s the number one solution for enterprises looking for ease of use, scalability, flexibility, security, and excellent performance. With WP, brands can get a website up and running with just a few clicks and without technical knowledge. WordPress is the key for companies seeking to increase revenue, conversions, and sales.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
RockContent
JULY 13, 2020
In the digital world, online presence matters more than big productions and huge investments in paid ads. Well, money always helps. But doing your SEO right is what makes any strategy worth its price. So, it doesn’t matter how much you have to invest, with good SEO tools and intelligence is possible to climb the ranks and put your company’s website at the top of the search results. But which ones to use?
Marketing Insider Group
JULY 13, 2020
Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Perhaps one of the greatest gifts has been to work with some great firms and people from the analyst community.
Content Marketing Institute
JULY 13, 2020
Through hundreds of interviews, Clare McDermott has learned how to diffuse tension, set a good conversational tempo, and design probing questions. Here’s her best advice for content marketers. Continue reading → The post How to Perfect the One-on-One Interview appeared first on Content Marketing Institute. Company News
DivvyHQ
JULY 13, 2020
In a time when the volume of online content is exploding, it can be difficult to be unique and stand out. Harnessing the power of real-time content is one way that brands can capture the attention of their audience. Here are three amazing, content marketing examples to get inspired. Content Marketing Content Planning branded content content engagement game of thrones gary vee got ideas ideation inspiration live streaming marketing planning reach real-time strategy video
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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.
BuzzSumo
JULY 13, 2020
Content Marketing SEO Blog Traffic Keyword Research
QuanticMind
JULY 13, 2020
Social Media Marketing is a necessity for any business, new or existing. Having accounts like Instagram, Facebook, and Twitter isn’t just about being visible to potential clients. It also encourages engagement with your brand and can be a powerful tool in your marketing arsenal. However, if you’ve never used social marketing before, it might feel a little overwhelming and confusing. Here are a few tips to help you get your Social Media Marketing strategy started.
Ontraport
JULY 13, 2020
Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number. This not only gives your members an easier experience but also takes these administrative tasks off your team. Adding a Customer Center to your site is super simple because it’s just like any other landing page element.
Optinmonster
JULY 13, 2020
Are you wondering what the difference is between OptinMonster and Mailchimp? Often times, beginners get confused and think that these 2 companies focus on solving the same problem. But, really, OptinMonster and Mailchimp are very different services. Since this is such a common question that we get from interested users, we decided it would be best to clear up any confusion. That’s why, in this post, we’re going to take a look at OptinMonster and Mailchimp.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
SmartBug Media
JULY 13, 2020
At the beginning of April 2020, HubSpot announced that it had upgraded the CMS portion of its product and given it a new name: CMS Hub. CMS Hub offers benefits for both marketers and developers. One of the big features is drag-and-drop (DnD) pages, which give users greater control over layout without needing developers. In this post, we explore the trade-offs of using HubSpot’s new front-end system.
Visitor Queue
JULY 13, 2020
Video sales and marketing are becoming more and more necessary in day-to-day business as devices become more optimized for viewing the highest quality content and consumers look for more video content than text content. Through video content, you are able to get the information needed quickly but also have a visual description of the content […]. The post 6 Best Vidyard Alternatives & Competitors appeared first on Blog Visitor Queue. Content Marketing
xiQ
JULY 13, 2020
84% of B2B deals are lost because sales reps are not prepared. A 10% reduction in lost deals is the same as a 50% increase in sales revenue! xiQ provides real time insights on Buyers and Companies and ensures the preparedness of your sales teams. xiQ empowers sellers to engage buyers in an intelligent manner and guide them through deal closure. Sales Preparedness is the key metric that will transform your sales teams. Yet, until now, there is no way of measuring sales readiness.
BuzzSumo
JULY 13, 2020
Content Marketing SEO Uncategorized Blog Traffic CRO seo ux
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Zoominfo
JULY 13, 2020
At their best, personas can help us better understand users and meet their needs. At their worst (i.e personas based on poorly sourced data, or worse, no data at all), they can be highly misleading and result in failed product launches, subpar marketing campaigns, and lost sales. Intuition and gut reactions only get you so far. They don’t serve a whole lot of purpose when it comes to making personas the best they can be. In order for personas to serve your goals, they need to be data-driven.
Outreach
JULY 13, 2020
Who knew when I wrote my first article about selling in a COVID-19 world that we’d still be struggling to settle into the rules and routines of social distancing? Most of you, actually. In between non-stop Zoom calls from my new home headquarters, I sent a survey to over 600 people, and 70 percent of them said they believed their organization will experience long-lasting change as a result of COVID-19. Now that we’re four or five months in (what is time?),
The Lead Agency
JULY 13, 2020
77% of Internet users read blogs , so it’s not surprising that 33% of B2B companies use blogging as part of their digital marketing strategy. Blogging is a long-term strategy, and the companies that see the most success with their blog typically publish quality content consistently over long periods. B2B companies that blog more than four times a week see the biggest increase in traffic and leads.
Litmus
JULY 13, 2020
The tools we use to design, build, and test email campaigns have changed drastically over the years. From Dreamweaver and Builder, to Photoshop and Figma, tools have evolved to make our work more dynamic, collaborative, and enjoyable. Those classic tools still hold a special place in the hearts of email geeks everywhere. More importantly, they influence what we expect of our current tools and what we want to see in the future.
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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.
Ontraport
JULY 13, 2020
Your Ontraport Membership site just got a whole lot easier to manage. You can add a Customer Center where your members can view their purchase history and update their information, such as their password and credit card number.
Sana Commerce
JULY 13, 2020
The post The pros and cons of dropshipping appeared first on Sana commerce
Magisto
JULY 13, 2020
With the New Magisto we are giving you more ways than ever to customize your videos. An important new feature we think you need to know about? Layouts! We are introducing layouts for the first time and you might be wondering – what is a layout?
QuickPivot
JULY 13, 2020
If you are a marketer today, you know that your target audience is shopping across multiple digital and physical channels. In fact, research shows that the average consumer uses as many as three to five channels or devices in the course of making their buying decision and completing a purchase. This propensity to hop from channel to channel during the buying process can increase the risk of an incomplete or abandoned purchase. So, what’s a smart marketer to do?
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
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