Tomorrow People

MARCH 23, 2021

Think about all the time and work you invest each day to help your brand become a category leader. As you organize and implement your Go-to-Market plan, you must: Find a real market problem that your product or service will solve. Clarify your product’s unique selling proposition. Develop a memorable brand story that differentiates your offering. Target your ideal buyers with a solution that strongly resonates with them.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. However, new research shows that not all marketers have strategies in place to gain a definitive competitive advantage using intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Vision Edge Marketing

MARCH 23, 2021

Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Liveintent

MARCH 23, 2021

Imagine a pet brand is promoting its new, grain-free dog food. You, a potential customer, see the ad and the inviting CTA that reads, “Save 20% now.” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. Yikes. You’d probably be confused and a bit annoyed.

Landing Pages 127

Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Engagio

MARCH 23, 2021

Forward: During Women’s History Month in March, the employee resource group at Demandbase, Women@DB, asked the #badasswomen at Demandbase to share their stories — whether they had a passion project, side hustle, or a woman in their lives who inspired them. We often reflect on the contributions women have made to society. But where it all starts is at home, with our mothers.

DemandBase 127

DemandBase Paid Search Agency Work Management Account Based Marketing 127

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

ClickZ

MARCH 23, 2021

The rise in retail media is one of the hottest topics in marketing today. It’s no mystery that the pandemic has massively changed consumer behavior and usher in rampant digital transformation globally. One sector that seems to have benefited the most in these times is ecommerce. Where it used to be just one of many options we had when it came to making a purchase, ecommerce instead became the primary method of shopping.

CPA 122

CPA Cost per Acquisition Ads eCommerce 122

DivvyHQ

MARCH 23, 2021

Marketers have a lot on their plates these days. And it doesn't help that new digital channels pop up every day. Have you tried Clubhouse yet??? As you expand your efforts into new territory, you need to ensure that your strategy and day-to-day tactics convey a consistent brand story across all channels. Here's a quick guide to set you on the right path.

Marketing Strategy 121

Marketing Strategy Marketing & Strategy Advertising Channels Tactics 121

Content Marketing Institute

MARCH 23, 2021

You’re confident the content is valuable, so why aren’t you seeing the traffic and conversions? You need a more proactive content distribution strategy. Here are some ways to do just that. Continue reading → The post Reach a Wider Audience, Step Up Your Content Distribution Strategy appeared first on Content Marketing Institute.

Distribution 118

Distribution Marketing & Strategy Content Traffic 118

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

MARCH 23, 2021

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it.

Press 125

Press Content Content Marketing Marketing 125

Benchmark Email

MARCH 23, 2021

“Journey” is a pretty popular word nowadays. We hear it used to describe a spiritual path someone’s taking or a sudden wellness obsession. But for marketers, understanding the journey our customers are on is more concrete. It’s about identifying the actual steps customers take when interacting with our brand. Our customers’ motivations, their understanding of… The post Your Ultimate Guide to Understanding Customer Journeys appeared first on Benchmarkemail.

Interactive Marketing 116

Interactive Marketing Brand Identity Branding Inbound Marketing 116

ClearVoice

MARCH 23, 2021

What is on-page optimization? On-page optimization is a set of SEO tactics that you implement on your website (also called a web page, hence the term on-page) in order to gain visibility in search and, as a result, more traffic. On-page optimization tactics are probably the first that come to mind when you’re thinking about SEO. They’re the primary reason you perform keyword research, so that you can properly optimize your own pages for search.

Optimization 111

Optimization Lead Scoring Lead Ranking Keywords 111

chiefmartech

MARCH 23, 2021

I still remember fondly my young and innocent days a decade ago when I created the first marketing technology landscape. It categorized ~150 martech solutions — which at the time seemed epic in scale. “This must consolidate!” Ah, such innocence to the future of cloud dynamics. Last year, the martech landscape was up to 8,000 solutions. 5,233% growth within 10 years’ time.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Industrial Marketer

MARCH 23, 2021

The ROI of industrial marketing begins with understanding the difference between data and analytics. It’s great that your company collected 50 leads in the past month, but are they good leads? Where did they come from? The next month, when you have 35 leads, is that a bad thing? The essentials for determining your ROI. Read more » The post The ROI of Industrial Marketing appeared first on Industrial Marketer.

ROI 98

ROI Paid Search Agency Analytics Marketing & Strategy 98

SmartBug Media

MARCH 23, 2021

HubSpot is dedicated to making its content management system (CMS) one of the best web development tools available through frequent updates and improvements. Being the HubSpot CMS wizards that we are , we thought we would break down a few of the latest updates made to the HubSpot CMS command line interface and what they mean for developers (hint: faster development and fewer headaches).

CMS Development 98

CMS Development Hubspot Work Management Marketing Management 98

Search Engine Journal

MARCH 23, 2021

Keyword clusters are a more advanced SEO content strategy that can give you the edge you need to win in competitive verticals. The post Keyword Clusters: How to Level up Your SEO Content Strategy via @madmanick appeared first on Search Engine Journal.

Keywords 97

Keywords SEO Verticals Marketing & Strategy 97

Square 2 Marketing

MARCH 23, 2021

Data, Migrations, Integrations And Technical Setup For HubSpot Need Specialized Skills. You bought HubSpot. You were excited by its new custom objects feature and its ability to do almost anything. What you might not have realized is this makes the setup, configuration and technical side of HubSpot more complex. Now you’re a few months into your subscription and it’s not working as expected, you’re not getting full value, sales reps are wondering why they should use it and your marketing team is

Hubspot 95

Hubspot Features Marketing 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Daily Egg

MARCH 23, 2021

You’ve made the switch to VoIP, you’re excited to get going, but you aren’t sure about the quality of your new calling software. Turns out, there’s such a thing as VoIP speed testing, and it’s something you need to check off your to-do list. Now, how exactly do you run a VoIP speed test? And […]. The post The Beginners Guide to VoIP Speed Testing appeared first on The Daily Egg.

Software 94

Software 94

Search Engine Journal

MARCH 23, 2021

A new, free tool for SEOs tracks what percentage of Google search results pages in the US contain local packs. The post New SEO Tool Gathers Google Search Insights From 60M Queries via @MattGSouthern appeared first on Search Engine Journal.

SEO 92

SEO Google Tools 92

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. Some organizations were well on their way to embracing a digital-first approach to business before the pandemic, while others were forced to do so out of necessity. The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Search Engine Journal

MARCH 23, 2021

JavaScript has its benefits when used correctly. Learn about JS SEO best practices and tools for JavaScript debugging here. The post JavaScript SEO: Best Practices and Debugging Tools via @azarchick appeared first on Search Engine Journal.

Practices 90

Practices SEO Tools Best Practices 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

MARCH 23, 2021

When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were also cautious, and one of their biggest concerns was, "Okay, this sounds great … but how much is it going to cost?".

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Search Engine Journal

MARCH 23, 2021

Analysis of trillions of actual site visits yields insights into user behavior shifts that may impact SEO The post Research: Trillions of Site Visits Uncover SEO Insights via @martinibuster appeared first on Search Engine Journal.

SEO 88

SEO Research Analysis 88

Visitor Queue

MARCH 23, 2021

Return on investment (ROI) is one of the most important metrics for determining the success of your campaigns. By tracking your ROI in your marketing campaigns, you are able to understand the effectiveness of your business’s marketing campaigns; but what is a good ROI for you? A good ROI means that for every dollar you […]. The post What is Marketing ROI and What is Considered Good?

ROI 83

ROI Traffic Marketing Campaigns 83

ConvertKit

MARCH 23, 2021

As writers, email marketing should come easy, right? You already know how to engage an audience, use your voice, and create a compelling read. But sometimes, your skills as a narrator don’t always transfer. And, like many writers, maybe you write alone for too long, hesitant to share your work with an email address outside your own. In this episode, we’re battling the mother of all monsters: writer’s block.

Deliverability 83

Deliverability Newsletter Pricing Price 83

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Sharpspring

MARCH 23, 2021

Connecting with your customers, enticing them to buy, and providing exemplary post-sale support all present opportunities for automation. When considering CRM vs. marketing automation for your own business, the premise can seem the same. But you should be aware that there are distinct differences between the two. . Both options deserve equal merit in their own right.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation CRM Automation 80

Sword and the Script | B2B

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%.

Ad Building 80

Ad Building Brand Identity Branding CMO 80

FMG Suite

MARCH 23, 2021

If you are like most advisors, then you understand how challenging planning a marketing schedule can be. It is not easy to know which events to do, when to do them, and how to plan them. Scheduling marketing activities long into the future can seem daunting, especially when you consider how quickly things can change overnight. How does it make sense to plan an event when so many other things are still unknown?

Marketing Strategy 78

Marketing Strategy Marketing & Strategy Planning Best Practices 78