The Point

JUNE 30, 2017

In the headlong rush to Account-Based Marketing , many B2B companies are, quite naturally, looking to implement ABM in a manner that allows them to dip their toes in the proverbial water. In the agency business, such as ours , this has led in turn to a notable uptick of interest in what are often called (by the client): “ABM Campaigns.” A typical narrative in these situations: We’ve been hearing about ABM, our boss is asking about ABM, we want to try ABM, can you help us put together a campaign

Account Based Marketing 235

Account Based Marketing ABM Demand Generation Agencies Demand Generation 235

Influitive

JUNE 30, 2017

Dear content marketers: no one believes your brand’s messaging. However, they do believe influencers—we’re talking about pros in your field with whom you’ve established a genuine connection. (Not Kim Kardashian!) But how do you get them to help you spread your message—especially if you don’t have a huge budget to buy their affection?

Rules 214

Rules Content Marketing & Strategy Buy 214

Biznology

JUNE 30, 2017

I’ve sat in on many webinars and on-demand demo s. They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. But hosts and presenters often unwittingly reduce the value of a webinar by doing things that fail to give value in exchange for my attention.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Adobe Experience Cloud Blog

JUNE 30, 2017

I’m lucky. Here at Marketo, I’ve had the pleasure of working with not one, but two (!) of the best sales development leaders out there. What makes them so great? Both are beloved captains who are awesome at finding talented people and developing them into great sellers. And, they’re just as skilled at cross-functional collaboration. Bottom line: my sales development leaders totally get that somewhere between MQL and SQL , their teams become the face of the brand in a major way.

Lead Ranking 134

Lead Ranking Marketing Qualified Leads MQL Thought Leadership 134

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Webinar Metrics

Vidyard

JUNE 30, 2017

Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Modern marketers rely on a well-defined Demand Generation Strategy to engage, nurture and convert buyers throughout the stages of their buyer’s journey. A well-planned strategy includes different types of content, delivered via various programs, all helping to uniquely educate the buyer and possibly bring us one step c

Top of Funnel 113

Top of Funnel Lead Ranking Lead Scoring Video Marketing 113

SnapApp

JUNE 30, 2017

A few of weeks ago, our CEO, Seth , published a blog post about SnapApp’s new mission: Unleashing the Potential in Every Marketer. . In the post Seth explains: . “SnapApp exists to help marketers achieve greatness. And this isn’t just in their programs with cool content and campaigns, or sexy new strategies. But it’s also in their careers – helping them do better, more interesting things that drive better results, succeed professionally, even get promoted.”. .

Interactive Marketing 48

Interactive Marketing Paid Search Agency Marketing Automation Services Marketing & Strategy 48

SWZD

JUNE 30, 2017

Marketing budgets are always tight. Competition for prospects’ attention and engagement is unrelenting. Some of your demand generation channels are pulling their weight, others not. But do you really know which channels are the most productive? How can you look at information you have on hand to optimize your B2B channel mix? Brian Carroll, marketing consultant and author of Lead Generation for the Complex Sale , lays out a three part program for analyzing your channel mix, then selecting the co

Cost per Lead 48

Cost per Lead Advertising Channels Lead Ranking Cost Per Click 48

Sharpspring

JUNE 30, 2017

Has your boss or a client ever said to you: “ Show me the money! ”? Well, here at SharpSpring, we get just as excited about this request as Jerry Maguire, and that’s why we’ve designed the SharpSpring CRM with your revenue goals in mind. One of the easiest ways to show the ROI of each customer is to accurately track them in your CRM, starting with the very first time they interact with you, and following them all the way to a closed sale.

CRM 47

CRM ROI Marketing Automation Services Advertising Agencies 47

Terminus

JUNE 30, 2017

With the evolution of marketing technology (MarTech) , there are thousands of different types of software, applications, and tools that make it easier than ever for B2B marketing and sales professionals to connect with their best-fit prospects. Over the past few years, more and more of that technology has begun to focus on account-based marketing instead of traditional, lead-centric B2B marketing.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Marketing Insider Group

JUNE 30, 2017

For the 129th episode of The Marketing Book Podcast, I interviewed Rebecca Lieb, author of Content – The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy. Rebecca Lieb explains that content, in all its forms, is the single most critical element of any marketing campaign. The trick is finding a successful and […].

Content 0

Content Marketing & Strategy Marketing Campaigns 0

distribion

JUNE 30, 2017

You’ve built your shop from the ground up, making new products you think people need or want, and satisfying an ever-growing niche market. Everything is going great, and you just keep getting busier and busier. But then, you start to get overwhelmed. It becomes harder to find time to fill orders, manage your website, coordinate with suppliers, and manage your marketing.

eCommerce 62

eCommerce Automation Work Management Marketing Management 62

LeadSquared

JUNE 30, 2017

Mankind as a race has always striven to make its life easier. And as we evolved over the years, we invented tools to help us do exactly that. From the wheel to the airplane, our tools have become bigger and more advanced with time. Now, during the digital era, they have simply become intangible. That is instead of physical tools to help us, we now have online software that simplifies the daily work that we do.

Tools 52

Tools Skype Webinar Metrics Business 52

Contently

JUNE 30, 2017

One of the most popular insights Contently’s strategy team provides clients is a custom analysis of the best times and days to post on social, based on the behavioral patterns of their target audience. This data is always met with a combination of surprise and relief—the answer is often counter-intuitive, and they’re grateful to no longer have the uncertainty of when to post hanging over their heads.

Social Media 167

Social Media Media Best Practices Analysis 167

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Social Media