Sun.Apr 19, 2020

Digital Staycation – How to Virtually Travel the World While Social Distancing


With all of our vacations cancelled and a big cloud of uncertainty over future travel plans, we could all use a little virtual escape. While you’re at home, instead of just fantasizing about the places you’ll go once the travel ban is lifted, pay them a virtual visit. Enjoy fancy hotels live streams, wander around exotic markets, and learn about architecture – without leaving your pajamas. . Treat Yourself to a Luxury View. Need an escape? These hotels around the world feel that.

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How the Pandemic Changed Sales and Marketing Performance and What You Can Do

G2M Solutions

If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic? lead nurturing leadership b2b digital marketing plan positioning and messaging trends business leaders


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Tomatoes don’t grow in winter: How sales leaders are building value and getting creative right now

Heinz Marketing

Although the weather is warmer and sunsets are later as spring marches on, it sure feels like winter almost everywhere else. If your prospects and best customers are hibernating (pausing new spending, preserving cash, waiting for clarity), you’re not alone. Of course, in the right conditions, plenty of crops still grow and flourish in winter. Which of your prospects and customers still need to buy? Find them, be proactive at engaging with them, sell with compassionate empathy. For the rest?

The Role of Emotions in B2B Sales


Can B2B businesses sell with emotional marketing? Yeah, this strategy sounds more like something B2C companies do. Most B2B lead generation plans are based on thorough research and analysis of the buyer’s business. Despite a common belief that B2B buying decisions are made purely on data, emotions are still important. In fact, they can play a larger role in B2B marketing and sales than one thinks. After all, companies are made up of people making the decision.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why Site Speed Still Matters (Revisited)


Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).

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More Trending

The Easiest Way To Reduce Cost Per Lead

Opt Intelligence

How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.

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It’s time to reconsider your strategic value proposition

Integrated B2B

In the current business environment, which brings a new level of difficulties to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current buyer behavior? Now is the time to re-evaluate. But when speed of reaction to market dynamics is the essence, there’s no time for a protracted process. What’s needed is a rapid, pragmatic approach.

5 iPad Apps for Writers That Improve Productivity, Story Plotting, and More


As freelance writers, we are left to our own devices to scrounge enough energy and motivation to dominate our projects. And over time, you may lose that spark to get ‘er done. But, help is here, dear freelancers. . Thanks to technology, like iPad apps for writers, we can manage several responsibilities, like: . Workload. Finances. Note-taking. Story development.

choozlechat: Adjusting Creative & Marketing with Ellen Nash & Sam Kang


As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out of hand sanitizer? How many rolls of toilet paper do you have left? And will it get you to the end? How many times have you ordered delivery in the last week?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Approach Marketing Planning for the Balance of 2020

B2B Marketing Directions

Developing sound marketing plans is never easy, but it becomes a herculean task when a global pandemic turns the business world upside down. Scenario planning enables marketing leaders to manage marketing effectively in the face of unprecedented uncertainty. The momentum for reopening the U.S. economy is steadily building, and it now appears the process is likely to begin within the next few weeks. On April 16th, President Trump released guidelines for restarting the economy.