G2M Solutions
APRIL 19, 2020
If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic?
Moz
APRIL 19, 2020
Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).
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Heinz Marketing
APRIL 19, 2020
Although the weather is warmer and sunsets are later as spring marches on, it sure feels like winter almost everywhere else. If your prospects and best customers are hibernating (pausing new spending, preserving cash, waiting for clarity), you’re not alone. Of course, in the right conditions, plenty of crops still grow and flourish in winter. Which of your prospects and customers still need to buy?
Belkins
APRIL 19, 2020
Can B2B businesses sell with emotional marketing? Yeah, this strategy sounds more like something B2C companies do. Most B2B lead generation plans are based on thorough research and analysis of the buyer’s business. Despite a common belief that B2B buying decisions are made purely on data, emotions are still important. In fact, they can play a larger role in B2B marketing and sales than one thinks.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ClearVoice
APRIL 19, 2020
As freelance writers, we are left to our own devices to scrounge enough energy and motivation to dominate our projects. And over time, you may lose that spark to get ‘er done. But, help is here, dear freelancers. . Thanks to technology, like iPad apps for writers, we can manage several responsibilities, like: . Time. Workload. Finances. Note-taking.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Opt Intelligence
APRIL 19, 2020
How retargeting previous email subscribers could mean major savings. If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before.
Integrated B2B
APRIL 19, 2020
In the current business environment, which brings a new level of difficulties to almost every business, sales teams are having to look closely at their company’s strategic value proposition. Does it reflect the current strategy? Is it the right fit for the customer? Does it align with current buyer behavior? Now is the time to re-evaluate. But when speed of reaction to market dynamics is the essence, there’s no time for a protracted process.
Magisto
APRIL 19, 2020
With all of our vacations cancelled and a big cloud of uncertainty over future travel plans, we could all use a little virtual escape. While you’re at home, instead of just fantasizing about the places you’ll go once the travel ban is lifted, pay them a virtual visit. Enjoy fancy hotels live streams, wander around exotic markets, and learn about architecture – without leaving your pajamas. .
Choozle
APRIL 19, 2020
As the spread of COVID-19 continues, the way we live our daily lives has fundamentally changed. How often did you actively think about when or where you last touched your own face? Had you ever washed your hands for the full 20 seconds? When was the last time every grocery and corner store in your area was long sold out of hand sanitizer? How many rolls of toilet paper do you have left?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Marketing Directions
APRIL 19, 2020
Developing sound marketing plans is never easy, but it becomes a herculean task when a global pandemic turns the business world upside down. Scenario planning enables marketing leaders to manage marketing effectively in the face of unprecedented uncertainty. The momentum for reopening the U.S. economy is steadily building, and it now appears the process is likely to begin within the next few weeks.
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