Navigate the Channel

MARCH 7, 2025

Understanding the Marketing Mix The concept of the marketing mix is rooted in foundational marketing theory, originally created by Neil Borden and later simplified into the Four PsProduct, Price, Place, and Promotionby Jerome McCarthy. These elements help businesses make strategic marketing decisions. Over the years, experts like Philip Kotler and Seth Godin have further refined these concepts, adapting them to changing consumer behaviors.

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Marketing Mix B2B Marketing B2B Paid Search Agency 65

Martech

MARCH 7, 2025

Nearly all U.S. advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Of those, 57% are “extremely concerned” and 37% are “somewhat concerned.” The majority of those surveyed (60%) expect ad budgets will drop by 6%–10%. Nearly a quarter (22%) expect an 11%–20% drop. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Spending 109

Spending Advertisements Advertising Paid Search Agency 109

B2BMarketing.net

MARCH 7, 2025

The latest research from Turtl, the worlds first Revenue Content Platform, reveals a critical issue in B2B marketing: a widening gap between content production and its measurable impact on revenue. Turtls study , which surveyed 500 B2B marketing executives across the UK and US from organisations with $100m to $1bn turnover, highlights an industry at a crossroads – where content continues to dominate marketing strategies, yet its effectiveness remains clouded by unreliable attribution and f

Content 80

Content Budget Programs Paid Search Agency B2B Sales 80

Martech

MARCH 7, 2025

Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.

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Cost Per Click Marketing Analytics Tools Advertising Mediums Trigger Marketing 100

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Salesforce Marketing Cloud

MARCH 7, 2025

Weve all needed a quick solutionwhether its resetting a password or troubleshooting an issue. Thats where the Salesforce Help page comes in. With over 60 million visits a year, customers rely on it for everything from troubleshooting to developer support. But what if getting the right help was faster and more personalized? Salesforce saw an opportunity to enhance the customer experience by integrating AI into customer success.

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Digital Asset Management Ideal Customer Profiles Work Management Lead Ranking 59

Orange Owl Blog

MARCH 7, 2025

B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. Unlike traditional marketing approaches, PPC allows businesses to precisely reach their target audience, ensuring that every dollar spent contributes to measurable results.

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PPC Enterprise Management Advertisements Advertising 52

Martech

MARCH 7, 2025

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when to consolidate and when to keep redundancy is key to maintaining an effective martech stack. The value of addressing overlaps Martech stacks are constantly evolving.

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Work Management Marketing Management Marketing AI Bundling 63

Orange Owl Blog

MARCH 7, 2025

B2B Marketing What is a Product-Market Fit in B2B?: A Comprehensive Guide Orange Owl March 7, 2025 Share : Table of Contents Introduction In the B2B landscape , achieving product-market fit (PMF) is the defining moment that determines whether a business will thrive or struggle. Unlike B2C markets, where consumer preferences can shift rapidly and be driven by emotions, B2B buyers make calculated decisions based on business needs, ROI, and long-term value.

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Ideal Customer Profiles B2B Marketing Product Lead Ranking 52

Outgrow

MARCH 7, 2025

Product Update : Smart Email Notifications To Help You Capture & Nurture Leads Efficiently Introduction Imagine this: A potential customer just completed your interactive quiz or calculator , showing high purchase intent. But what happens next? Do they immediately receive a follow-up email to keep them engaged, or is there a strategic delay to optimize timing?

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Efficiency Outgrow Sales Qualified Leads Product 52

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Heinz Marketing

MARCH 7, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing A well-structured demand generation strategy is the backbone of consistent pipeline growth. Yet, across industries, many organizations score lower in Sales Cycle effectiveness (2.42.5 out of 5), according to Heinz Marketings recent Predictable Pipeline Benchmarking analysis. These lower scores stem from significant gaps in their demand generation efforts which often lead to an unpredictable and fragmented pipeline, making it difficult to m

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Lead Ranking Advertising Benchmark Marketing Attribution Ideal Customer Profiles 52

Outgrow

MARCH 7, 2025

Product Update : Unleash Your Creativity with Outgrows AI Assistant Introduction Creating engaging and interactive content can be challenging. Whether youre a marketer, business owner, or educator, coming up with fresh ideas, structuring your content, and optimizing it for maximum engagement takes time and effort. But what if you had a brainstorming partner that could do all this for you?

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Creativity Outgrow Paid Search Agency Product 52

Drew Neisser

MARCH 7, 2025

“These are not the droids youre looking for.” Just like Obi-Wan Kenobi used a simple phrase to shift the stormtroopers perception, marketers need to pull off their own Jedi mind trick to capture mindshare for their brands. We call it “positioning.” In this episode, Drew Neisser is joined by Joe Cohen ( AXIS ), Sara Larsen ( Wolters Kluwer ), and Carlos Carvajal ( Q2 ) to discuss the art and science of positioninghow to define, refine, and defend it in a crowded marketpla

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Positioning Storytelling Research Branding 52

Hubspot

MARCH 7, 2025

Every time I talk to other small business owners or hop on LinkedIn, I hear the same refrain. Its getting harder to find new customers. Im not sure what marketing mix will work this year. Its a tough time to be a startup or small business 81% of small business owners say theyre worried about how the economy will affect their business. As a small business owner, I can attest that its hard to invest your hard-earned revenue and time into marketing.

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Budget Programs Ideal Customer Profiles Advertising Agencies Paid Search Agency 36

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Roketto

MARCH 7, 2025

Automation is at the heart of modern marketing and sales. HubSpot workflows enable you to automate tasks, streamline communication, and create personalized experiences for your customers.

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Hubspot Efficiency Automation Process 83

CMSWire

MARCH 7, 2025

AI agents are filtering out brands, reshaping commerce and dictating consumer choices. The extinction wave is coming will your brand make the cut?

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Branding Brand Identity Business 75

PureB2B

MARCH 7, 2025

Its more than just AI for marketing. Learn how AI-powered analytics can make B2B reporting and insights smarter and easier.

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Marketing Report B2B Marketing B2B Analytics 68

CMSWire

MARCH 7, 2025

Use the customer lifecycle to fuel digital transformation and break silos, all while keeping customer experience at the heart of your strategy. Continue reading.

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Digital Transformation 73

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Bluetext

MARCH 7, 2025

The customer journey has never been more complex. With consumers interacting across multiple touchpoints websites , social media , email, mobile apps , and in-person experiencesmarketers must navigate vast amounts of data to understand and anticipate customer needs. Enter predictive AI , a game-changing technology that empowers brands to analyze customer behavior, forecast future actions, and deliver personalized experiences at scale.

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Single Grain

MARCH 7, 2025

We at Single Grain Marketing have thrived with a remote-first strategy. This strategy helped us expand globally and work with talented creatives worldwide. But more companies are pushing employees to return to the office, which has sparked heated debates about productivity, work-life balance, and employee satisfaction. Our CEO, Eric Siu, took to LinkedIn with another take.

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Paid Search Agency Lead Ranking Advertising Agencies Ad Agencies 52

CMSWire

MARCH 7, 2025

Unify, clean and automate your data science lifecycle. Here's how. Continue reading.

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Automation 52

Learn from the Pros

MARCH 7, 2025

Tired of your emails getting ghosted like a bad first date? The Email Pipeline Accelerator Playbook is your go-to guide for crafting buyer-focused emails that actually get opened, read, and replied towithout resorting to clickbait or desperate follow-ups.

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Resources 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

LeanData

MARCH 7, 2025

Choosing the right sales and marketing tech can be a challenge. Use these nine expert tips to evaluate tools and make smarter investments. The post 9 Expert Tips for Evaluating New Sales & Marketing Tech appeared first on LeanData.

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Tips Marketing Tools Lead Management 52

Learn from the Pros

MARCH 7, 2025

B2B buyers are consuming more video than ever, but most companies arent using video strategically to attract, engage, and convert their ideal customers. You're leaving revenue on the table if youre not leveraging the right formats at the right stages of the buyer journey.

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Video Marketing B2B B2B Marketing Buyer's Journey 52

Navigate the Channel

MARCH 7, 2025

This content is password protected. To view it please enter your password below: Password: The post Protected: Top Takeaways from Design & Construction Week 2025 appeared first on ER Marketing.

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Design Content Ad Building Marketing 50

Hubspot

MARCH 7, 2025

When I started my freelance writing business, I had no idea what I was doing. I had already been writing as a salaried employee, so I knew about the craft itself. But when it came to the ins and outs of business like filing my tax return (cry!), negotiating rates, and signing contracts it was a massive learning curve. If you're an entrepreneur, you already know that from the offerings (the doing) to the everyday operations (what we do to get the doing done), the learning never ends.

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Marketing AI Trends Enterprise Management Business 28

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing