DivvyHQ

AUGUST 23, 2022

In a perfect world, the moment a new prospect hops on your email list, they would be ready to buy. But that hardly ever happens. Consumers need to be nurtured over time to nudge them along their journey. A regular content marketing effort that includes a steady drip of email marketing has shown to be the best tactic for lead nurturing. Here's a solid, 4-step approach from guest contributor Shane Barker, CEO of Content Solutions.

Lead Nurturing 98

Lead Nurturing Top of Funnel Content Marketing Leads 98

The Daily Egg

AUGUST 23, 2022

Say you run your own graphic design business, but you’re also a parent and you’re writing a book on the side. Between. The post Best To Do List Apps Compared appeared first on The Daily Egg.

Best Practices 124

Best Practices Design Business 124

Sprout Social

AUGUST 23, 2022

Over the past few years, plenty of us have become accustomed to remote or hybrid work. The shift led to monumental changes in the way we connect in our roles and with our team. But even with the experience we’ve gained, companies are still struggling with how to engage workers in a virtual workspace. The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role i

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Conference Guidelines Intent Budget Programs 120

SendGrid

AUGUST 23, 2022

Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.

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Newsletter Tips Effectiveness Email Marketing 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

CopyBlogger

AUGUST 23, 2022

You might have mixed feelings about learning how to start writing. On one hand, tips for beginner writers get you. Continue Reading. The post How to Start Writing: Zap Your Reaction to Criticism and Grow from ‘Good Enough’ appeared first on Copyblogger.

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Tips Features Content Marketing Content 106

Benchmark Email

AUGUST 23, 2022

Email marketing is often praised as the most effective marketing channel to date. With an impressive ROI, it’s hard to find a company that isn’t utilizing it to some degree. However, that’s not to say that everyone is hitting it out of the park with their email marketing strategy. In fact, many business owners and… The post The Biggest Email Marketing Hurdle (and How to Overcome It): Interview with ZeroBounce COO Brian Minick appeared first on Benchmark Email.

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Email Marketing Advertising Benchmark Impressions Marketing & Strategy 98

Salesforce Marketing Cloud

AUGUST 23, 2022

Are people growing tired of big business? Tonia Ries, who started work on this year’s Edelman Trust Barometer , now in its 22nd year of measuring public trust across major institutions , had a hunch they were. On top of that, she sensed they were becoming wary of celebrity CEOs wading too far into social issues, which seemed to undercut how businesses could build customer trust.

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Ethics Business Curation Communities 98

The Marketing Blender

AUGUST 23, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Marketing in a Recession: Preparing and Prioritizing. Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time. Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it’s irrelevant.

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Planning Paid Search Agency Allocation Advertising Agencies 98

Search Engine Journal

AUGUST 23, 2022

It's possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here. The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.

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Conversion Rate Conversion Traffic Analytics 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

HG Data

AUGUST 23, 2022

HG Insights’ Technology Intelligence Awarded Gold For ‘Best Business Intelligence Solution’ HG’s Technology Intelligence solution earned the highest award—the Gold Award—for their “much-needed product type in the B2B space,” as lauded by judges at the International Business Awards. “We work hard to improve our products and our results.

Business 98

Business B2B Product Best Practices 98

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so. A month before Netflix’s announcement, Disney also telegraphed similar ad-supported intentions for its Disney+ offering.

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Paid Search Agency Ads Advertising Agencies Planning 97

Search Engine Journal

AUGUST 23, 2022

Learn the specific reasons why you might notice your search rankings dropping during weekends. The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.

SEO 96

SEO 96

Martech

AUGUST 23, 2022

MediaMath, the global adtech platform, has announced that it is supporting Unified ID 2.0 , the identity solution developed by The Trade Desk and handed off to the non-profit Prebid.org as a collaborative and open source tool. Unified ID 2.0 is one of the leading alternative identifiers in the adtech space and has been widely adopted by advertisers and publishers.

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Privacy Advertisements Advertising Tools 93

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

AUGUST 23, 2022

Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right.

Brand Identity 93

Brand Identity Branding Paid Search Agency Marketing & Strategy 93

Litmus

AUGUST 23, 2022

Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program.

Privacy 90

Privacy Email Marketing CAN-SPAM Work Management 90

Search Engine Journal

AUGUST 23, 2022

Here are some tips you can do to help determine whether a story is real or fake. The post How To Identify Fake News From Real News Online appeared first on Search Engine Journal.

Tips 88

Tips SEO 88

Martech

AUGUST 23, 2022

Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach for CTV households. The Simpli.fi platform includes workflow software and programmatic advertising solutions to execute and manage campaigns across CTV, mobile, web display and other media types.

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Advertising Agencies Advertisements Advertising Paid Search Agency 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

AUGUST 23, 2022

YouTube takes steps to make podcasts more readily available from a dedicated Explore page. The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.

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Youtube 86

MarketMuse

AUGUST 23, 2022

Your position in search is never a certainty as the environment is constantly changing. But you can use MarketMuse to identify at-risk pages and take action.

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Positioning Product 80

Search Engine Journal

AUGUST 23, 2022

New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention. The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.

Display 77

Display Google Video Marketing Advertisements 77

Excelsior Research

AUGUST 23, 2022

Different ways to attract consumers using gated content marketing. August 24, 2022. In today’s world, it is necessary to generate leads on daily basis as to run the business. Sometimes it is difficult to attract new customer, but following 7 Steps to Generate Leads With Gated Content with examples will help you understand the concept with ideas to generate leads.

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Content Marketing Paid Search Agency Content Lock-In 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

AUGUST 23, 2022

If you’re over that plastic smell from the macaroni and cheese box and looking for some tasty inspiration, Cooking with Appy has made its way to hundreds of Trailblazers’ kitchens. Don’t believe me? It’s been opened over 50,000 times. Talk about filling those virtual shelves. But there’s more. What’s so inspiring about this cookbook is that every original recipe was submitted by a Trailblazer who’s as passionate about food as they are about AppExchange apps.

Demand Generation 52

Demand Generation Zoominfo Marketing Management Marketing Proposals 52

Seismic

AUGUST 23, 2022

The world of enablement continues to evolve rapidly. And, although it’s exciting, this leaves the door open for interpretation, which means that different organizations – and even individuals within those organizations – may define enablement , its roles, and responsibilities quite differently. Building an enablement charter will help address these questions, strengthen alignment across your organization, and transform enablement from a function to a strategic operation.

Ad Building 52

Ad Building Ad Exchange Paid Search Agency Webinar Metrics 52

LeanData

AUGUST 23, 2022

Recently, LeanData surpassed a very special milestone as we celebrated the 1,000th person to receive their LeanData Certification ! . We launched the LeanData Certification program at OpsStars 2019 with the goal to help customers understand and maximize the breadth of capabilities available within LeanData’s powerful revenue orchestration platform. Over the last three years, the LeanData Certification program has become the pinnacle of our education program, empowering our customers to operation

Communities 52

Communities Class Transparency Differentiation 52

Salesforce Marketing Cloud

AUGUST 23, 2022

What is insurtech? And why is it growing so fast, attracting a record $5.3 billion in investment in the last quarter of 2021? The simple answer: Insurtech is any new insurance technology that helps to uplevel aging systems and propel digital innovation. With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival

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Ad brokers Marketing AI Work Management Marketing Management 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. So why is this trend so hot now? First, the pandemic completely altered the way consumers engage and interact with brands. As consumers increased the amount of time they spent shopping online, brands followed, buying retailers’ digital space to get closer to these in-market audiences at the point of sale.

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Sana Commerce

AUGUST 23, 2022

You’re about to pay for something in a webstore. But instead of paying online, you have to wait for the vendor to send you an email with payment details, so you can do a bank transfer for your order. If that doesn’t sound like a smooth or fast checkout experience, you would be right. But that’s how it frequently happens in B2B e-commerce. In fact, 77% of B2B portals only allow bank transfers to pay for orders – compared to 7.7% of B2C webstores1.

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B2B Order Vendors Studies 52

NetLine

AUGUST 23, 2022

All told, our 2022 Content Consumption Report ended up being a whopping 65 pages. While that’s quite exciting from a productivity point-of-view, some folks might be scared off by the sheer size of it. We get that. So, in taking our own research to heart and knowing that Cheat Sheet consumption was up 56% last year, we wanted to highlight some of the most important stats and takeaways from our sixth annual report. .

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Marketing Report Stats B2B Marketing Work Management 52