Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools.

SEO 283

SEO Marketing Websites Effectiveness Top of Funnel 283

SendX

DECEMBER 9, 2024

Many marketing teams have access to powerful automation tools but use only a fraction of their capabilities. The right automation strategy can dramatically increase open rates, conversions, and revenue - especially when managing large subscriber lists.

Marketing Automation Services 195

Marketing Automation Services Automation Marketing Automation Email Marketing 195

Marketing Insider Group

DECEMBER 9, 2024

Growing environmental concerns are driving eco-conscious consumers to make choices based on what is best for planet Earth. Theyre not only seeking brands prioritizing eco-friendly business practices but also going out of their way to support these companies. Moreover, some consumers are willing to pay more to ensure that their dollars go to support greener practices.

Paid Search Agency 130

Paid Search Agency Advertising Agencies Lead Ranking Loyalty 130

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ads Google 114

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CMSWire

DECEMBER 9, 2024

Consumer behavior trends are shifting, with transparency, sustainability and empathy becoming core expectations for brands to meet in every interaction. Continue reading.

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Trends Transparency Branding Brand Identity 124

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments. Thats why ZoomInfo is proud to announce weve partnered with TechnologyAdvice , a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyers guides, to provide these insights directly within ZoomInf

Zoominfo 130

Zoominfo In-market Buyers Marketing Analytics Tools Top of Funnel 130

CMSWire

DECEMBER 9, 2024

Marketing roles are evolving with versatility, AI tools, and data-driven strategies to drive personalized experiences and long-term customer loyalty in 2025. Continue reading.

Trends 122

Trends Loyalty Marketing & Strategy Marketing 122

Martech

DECEMBER 9, 2024

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Video Marketing 96

Video Marketing Best Practices Marketing AI Marketing Management 96

B2BMarketing.net

DECEMBER 9, 2024

Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and innovating in order test and learn new approaches and channels. So what did we learn about marketing channels and techniques from the entries to the B2B Marketing Awards?

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B2B Marketing Advertising Channels Microsite B2B 94

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.

Marketing AI 104

Marketing AI Marketing Automation Services Tools Work Management 104

CMSWire

DECEMBER 9, 2024

The recent choice YouTube made will elevate marketers plans that oversee a variety of video campaigns. Continue reading.

Youtube 105

Youtube Analytics Planning Video Marketing 105

sagefrog

DECEMBER 9, 2024

Reaching customers at the right place and time is crucial for successful marketing. This idea brings us right to our topic geofencing. Geofencing marketing offers businesses a unique way to engage with customers based on their geographical location, opening up a world of possibilities for personalized marketing, improved customer insights, and enhanced operational efficiency.

Paid Search Agency 98

Paid Search Agency Work Management Advertising Agencies Marketing Management 98

Martech

DECEMBER 9, 2024

Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.

Paid Search Agency 91

Paid Search Agency Advertising Agencies Ad Agencies Companies 91

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Trade Press Services

DECEMBER 9, 2024

Engagement is the spark that turns interest into actionand action into sales. According to Sam Horton , senior director of strategic ecosystem partnerships at Firework, Consumers are no longer satisfied with passive viewing experiences as they want to interact and engage with the content they consume. This shift in customer behavior is backed by data: interactive videos generate 300 percent higher engagement rates than traditional video formats.

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Top of Funnel Interactive Marketing Webinar Metrics B2B Marketing 78

Ahrefs

DECEMBER 9, 2024

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide.

Small Business Marketing 93

Small Business Marketing SEO Tools Business 93

FunnelEnvy

DECEMBER 9, 2024

To achieve success in modern digital B2B marketing, the alignment of marketing and sales teams is no longer optionalit’s a necessity. Misalignment between these critical functions can result in wasted resources, poor lead quality, and missed revenue opportunities. Despite the clear benefits, achieving harmony between marketing and sales remains challenging for many B2B organizations.

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Top of Funnel Conversion Lead Ranking Sales Qualified Leads 64

Oktopost

DECEMBER 9, 2024

Social media can be a goldmine for marketing insights, but youll have to work to dig some of them out. Straightforward forms of engagement, like direct mentions, are easy to track, but you can also learn a lot from indirect mentions: the discourse hidden in untagged posts, comments, and discussion threads. With 54% of consumers using social media to research brands and products , these platforms present countless opportunities to learn what your target audience wants and their thinking if you kn

Work Management 62

Work Management Marketing Management Social Media Tagging 62

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.

Advertisements 52

Advertisements Advertising Media Advertising Mediums 52

Lusha

DECEMBER 9, 2024

You’re excited about launching a new product or service. But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

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Ideal Customer Profiles Marketing Budget Work Management Marketing Management 52

Huptech Web

DECEMBER 9, 2024

Data matters. Let’s not pretend it doesn’t. We all want to knowwhat’s trending today. What’s capturing the world’s attention? Too many people miss out on trends because they don’t use the right tools. Ignoring what’s trending stops so many from staying ahead and making informed decisions. Google Trends is a powerful tool.

Paid Content 52

Paid Content Trends eCommerce Google 52

The Lead Agency

DECEMBER 9, 2024

Data backs every strong marketing strategy. Knowing your market and marketing channels allows you to make better, goal-aligned decisions. It’s your foundation; without it, you may have a tough time getting your campaigns approved by the powers that be. B2B marketing statistics can help you bolster your business case, directing your campaigns in the best, [.

Statistics 62

Statistics B2B Marketing Marketing & Strategy Marketing Strategy 62

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Lusha

DECEMBER 9, 2024

it takes a lot of work to get potential clients’ attention. Old-fashioned outbound lead generation often fails. Sales teams need help with missed connections, poor-quality leads, and wasted resources. This slows down business growth and limits income potential. But what if you could make your outbound efforts work better? By using a smart, data-driven approach, you can unlock the real power of outbound lead generation.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Generation Work Management Sales Qualified Leads 52

Walker Sands

DECEMBER 9, 2024

This post kicks off Walker Sands four-part blog series on AI, where well explore how this transformative technology is reshaping the B2B marketing landscape, explore emerging trends and highlight new opportunities. Stay tuned for the next installment! In a dynamic and competitive field like AI, keeping your strategies relevant and impactful requires more than just staying informed it demands active engagement with the broader AI community.

B2B Marketing 45

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 45

Lusha

DECEMBER 9, 2024

Let’s face it: old-school sales tactics just don’t work as they used to. Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? Yeah, nobody likes those. If you’re done chasing after leads that go nowhere, it’s time to try something different.

Cold Calling 52

Cold Calling Lead Scoring Lead Ranking Lead Generation 52

Orange Owl Blog

DECEMBER 9, 2024

B2B Marketing 8 Strategies for Increasing B2B Lead Conversion Rates Vivek Goel December 9, 2024 Share : Table of Contents Introduction Converting leads into paying customers is the ultimate goal for B2B businesses, yet its a task often fraught with challenges. In todays competitive landscape, where buyers are more informed and options are plentiful, having a clear strategy is paramount.

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Conversion Rate Ideal Customer Profiles Lead Ranking Lead Scoring 52

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Lusha

DECEMBER 9, 2024

The B2B sales world is a jungle. It’s competitive, and buyers have the attention spans of goldfish. Outbound sales are still key to growth, but forget those old-school tactics like cold calls and spammy emails. Today’s buyers are drowning in information and expect a personalized experience. Just saying “hi” doesn’t cut it anymore.

Sales Management 52

Sales Management Ideal Customer Profiles Top of Funnel Tips 52

Exo B2B

DECEMBER 9, 2024

Imagine being able to understand your potential customers before they even know they need you. That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone. With 63% of US companies ready to increase their budgets to capture these signals of intent, it’s time to revisit this novel approach to signals of intent.

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Intent Signal Intent SME B2B Marketing 52

Lake B2B

DECEMBER 9, 2024

In the era of intense competition, it is crucial for businesses to create brand awareness to gain and retain customers. Over the years, White labeling solutions have enabled organizations to capitalize on pre-existing technologies, equipment, and services by adopting their own distinctive brand.

Service 52

Service Marketing Organization Brand Identity 52