Wed.Jun 22, 2022

10 Digital and Traditional Marketing Strategies That Produce Proven Returns

Webbiquity

Contributed post. Because there are constantly new marketing ideas and channels to explore, it’s best to always be testing. At the same time, it’s vital to continue using digital and traditional marketing practices that deliver proven results. Image credit: Anna Shvets on Pexels.

Report: Marketers Placing More Value on Social Channels for Video Distribution

KoMarketing Associates

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution.

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5 Steps to Minimize Sourcing Snafus in Content Marketing

Contently

A few years ago, a well-known hotel hired me to write an article that required interviewing two sources. The editor hadn’t provided any contact information—which isn’t uncommon in journalism—so I contacted the sources’ PR reps. I also tried the direct route to get in touch.

6 Content Assets You Can Add To Make Your Blog Post a Link Magnet

Content Marketing Institute

Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text. Continue reading → Company News

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Make It More Than Summer Love With A Remarkable Connection

Square 2 Marketing

How do you stand out as remarkable? What makes you different from your competitors? Most of us could spend time getting to know any person (or company) for a short time as we weigh our options. It’s that “summer love” phenomenon. You’re not committed, you’re just enjoying the journey.

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New in Litmus: Integrations Marketplace, Merge Tags, and More

Litmus

Brands are sending more emails than ever. But as email volume increases, headcount hasn’t followed suit. 70% of brands have increased email marketing workloads yet budgets have stayed static.

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Need for Speed: How to Increase and Maintain Content Velocity

DivvyHQ

Is your content velocity where it needs to be? You might not realize it, but increasing publishing volume has numerous benefits, not to mention it can give you a meaningful edge over your competitors. Numbers don't lie. So let's dig into the "why" and "how to" increase your content velocity.

Biggest Mistakes You Can Make With Your 2022 Marketing Strategy

BenchmarkONE

Simon Sinek — motivational speaker and marketing consultant — once said, “ People don’t buy what you do, they buy why you do it.” Besides spreading the word about your product or service, marketing plays a crucial role in letting people know the “why” behind your brand. .

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Are You Engaged in Substantive Marketing?

Industrial Marketer

Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Deepfake Technology Pros & Cons For Digital Marketing via @sejournal, @KaitlynnFrank

Search Engine Journal

Deepfake technology isn't for every brand, but it could be worthwhile for your company. Here are some well-executed examples. The post Deepfake Technology Pros & Cons For Digital Marketing appeared first on Search Engine Journal. Content Trends Digital Strategy Digital Trends

How to Test and Optimize Email Flows in Klaviyo

SmartBug Media

Email flows, also known as email automation, serve as part of the backbone of an e-commerce marketing plan by providing content to subscribers. However, email flows aren’t one-and-done projects.

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Local SEO For Small Businesses: 7 Top Ways To Gain Visibility via @sejournal, @mirandalmwrites

Search Engine Journal

Looking to improve your visibility in a specific neighborhood or region? Check out these proven local SEO tips for small businesses like yours. The post Local SEO For Small Businesses: 7 Top Ways To Gain Visibility appeared first on Search Engine Journal. Local Search SEO Strategy

Why is Infrastructure Monitoring Important?

TrustRadius Marketing

Infrastructure monitoring is crucial to the successful operation of any platform or service. Infrastructure monitoring tools allow users to figuratively keep two fingers on their infrastructure’s pulse. These tools quickly identify any issue in a network and lead to a swift resolution.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

A Guide To Social Media Algorithms & How They Work via @sejournal, @gregjarboe

Search Engine Journal

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal. Social Media Social Strategy

Sprout Social named leader in G2’s 2022 Summer Reports across six award categories

Sprout Social

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Get To Know Ad Rank & Learn 3 Ways To Improve It via @sejournal, @brookeosmundson

Search Engine Journal

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more. The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal. Paid Media Strategy PPC

Wednesday Writer Roundup: Finance, Education & More

nDash

nDash is home to thousands of subject matter experts, and our number grows every day. In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

Top 6 Free Survey Maker Tools For Marketers via @sejournal, @amelioratethis

Search Engine Journal

When it comes to free survey makers, you have plenty of options. Here are the six of your best options and why they rock. The post Top 6 Free Survey Maker Tools For Marketers appeared first on Search Engine Journal. Content Marketing Tools

Amazon Prime Day + The Power of Name Dropping in Ad Copy

Anyword

When it comes to capturing and keeping the attention of a customer, we have a few creative tricks up our sleeves. Show don’t tell, the active voice, and relevant emojis are all effective tactics for boosting clicks and conversions. But one strategy helps level-up a customer’s loyalty: name dropping.

Bayesian Statistics: An A/B Tester’s Quick and Hype-Free Primer

Convert

How confident are you in your ability to interpret the results provided by your A/B testing tool? Say, you’re using a tool built on Bayesian statistics, and it told you “B” has a 70% chance of beating “A” so “B” is the winner. Do you know what that means and how it should inform your CRO strategy?

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Top 6 Differences Between PPC and Display Advertising

Valasys

Two sorts of advertising must be considered for an efficient internet marketing effort. They are PAY-PER-CLICK (PPC) and DISPLAY ADVERTISING. Organic reach has grown increasingly difficult to achieve over time. Share This Post Shares.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Your Complete Guide to Social Media Advertising 

Bannersnack

22 minutes read There’s probably no need to say how big social media is nowadays. It can greatly impact your business numbers when you use it right. But a simple presence and an organic reach may need a little boost from time to time.

Wednesday Writer Roundup: experts in home improvement, finance, customer testimonials, and education

nDash

nDash is home to thousands of subject matter experts, and our number grows every day. For this Wednesday Writer Roundup, we have a former academic and author, a finance journalist, a testimonial writer, and a math teacher. Anna Cottrell. Hi I’m Anna!

Hewlett Packard Enterprise Makes an Investment in the Industry Leader in AI Quality, TruEra

Valasys

Today, TruEra, a company that offers the first suite of AI Quality management tools for controlling model performance, explainability, and social effect, made the announcement that Hewlett Packard Enterprise has invested in TruEra through its Hewlett Packard Pathfinder venture capital programme.

Creative storytelling – the competitive advantage of successful B2B companies

Sage Marketing

The great David Ogilvy is known to have said, “Within every brand is a product, but not every product is a brand.”. A brand is not a logo or a catchy slogan, as many people often think. A brand is a story.

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Going International? Here’s What You Need To Know For Your Glocal SEO via @sejournal, @AcoladGroup

Search Engine Journal

Your SEO team knows your home market very well. However, when going international, you need to go local with local SEO experts around the world. The post Going International? Here’s What You Need To Know For Your Glocal SEO appeared first on Search Engine Journal.

The Top 6 Trending Topics for Summer 2022 MAT Releases

Brandpoint

At Brandpoint, one of our favorite parts of creating sponsored content campaigns with our partners is tracking consumer interests throughout the year so we can figure out what gets audiences to stop scrolling and start reading.

Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. 2

Conversica

Conversation Automation in Marketing Campaigns | Snack-Size AI Ep. Ever wondered how to build Conversation Automation into your marketing strategy? In this episode of Snack-Size AI, Conversica Sr.