How to Deploy a Successful Communications Strategy During COVID-19
B2B PR Sense
JUNE 6, 2020
COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy. Let's start off with an important statistic. 1 in every 3 respondents stopped using a brand that was not reacting appropriately to the public health crisis.