Sat.Jun 06, 2020

How to Deploy a Successful Communications Strategy During COVID-19

B2B PR Sense

COVID-19 is putting businesses everywhere under a microscope. Some have seen this as an opportunity to make a buck off the situation. Others, hesitant to make a wrong move, do nothing. But there's a lot you can do to help your brand and audience during this uncertain time. And a lot of your success will depend on your communications strategy. Let's start off with an important statistic. 1 in every 3 respondents stopped using a brand that was not reacting appropriately to the public health crisis.

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlight


30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist. Who’s most likely to demand more content? C-Suite executives vs Senior VPs. The magic time window to reach a CEO was… read on to find out.

The Day I Activated Crisis Mode


June 2, 2020 was the day headlines shocked the globe and protests erupted across the world in response to the death of George Floyd. Social media influencers spoke out across their channels to demand change and many more went into crisis mode. Originally launched by members of the music industry, #BlackoutTuesday started as an initiative to go silent on social media to reflect on recent events and stand in solidarity with the Black Lives Matter movement.

B2B Reads: Referral Programs, Market Narratives, and Disruption

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How CMOs Are Identifying Shifting Customer Needs. With customers working more on fighting fires than planning for the future, customer data gathering isn’t as effective currently.

Email 57

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.