Thu.Dec 02, 2021

Only 49% of Marketers ‘Very Confident’ in the Quality of Customer Data

KoMarketing Associates

As more marketers look to personalize the customer experience (CX), new research suggests that they are struggling with harnessing the data they need to do so successfully.

Meet your 2021 Influitive BAMMIE Finalists


The Influitive Best Advocate Marketing Awards (BAMMIES) bestow the highest honor for trailblazing companies that are leveraging the collective power and influence of their customers to achieve their business goals, and this was yet another year packed with incredible submissions.


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6 Mobile SEO Tools


Mobile indexing first means site owners need to pay attention to the mobile experience. These six mobile SEO tools ensure your site offers optimal exposure to mobile visitors. SEO tools

How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)

Content Marketing Institute

Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

How to Write Content that Converts

Content marketing is one of the hottest marketing channels for years now, and for a good reason. It produces an amazing return on investment and a single piece of content that performs well can bring in new business for months after it gets published.

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5 automation examples for podcasters


To say your podcasting business has a lot of moving parts is an understatement. You have to come up with ideas, find guests and sponsors, write your script, record each episode, edit everything, and then promote it. Growing your podcast and engaging with your audience is exhilarating.

10 WordPress Image Optimization Plugins For Faster Page Speed via @sejournal, @olgazarzeczna

Search Engine Journal

Check out these 10 image optimization plugins for WordPress to improve SEO via faster page speeds and better user experience. The post 10 WordPress Image Optimization Plugins For Faster Page Speed appeared first on Search Engine Journal. SEO WordPress

What is Social Selling and How Can You Get Started?


It’s no surprise that in an all-digital landscape, nearly half of the world’s population is now active on social media.

Defining the Four Types of Data and Knowing When to Use Them


When you click send on your email campaign, your goal is pretty straightforward. You want your message to get to the right inbox, be opened, and have some specific action taken.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How to Outsource Your Client’s SEO

If you’ve tried your hand at search engine optimization ( SEO ) for your clients but you haven’t quite gotten the results you wanted, or if you find your agency strapped for resources, you might consider outsourcing your client’s SEO.

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Master Class Recap: From Data to Decision

HG Data

Back to Our Blog. Taylor Viens. MARKETING & DIGITAL COMMUNICATIONS MANAGER. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

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The 11 Best SEO Books You Should Read via @sejournal, @BrianHarnish

Search Engine Journal

Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more. The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal. Careers & Education SEO

The Company Culture Guide for Your Remote Business


According to a Glassdoor study, 77% of prospective employees consider company culture before applying for open positions. Furthermore, 74% of your top talent would look for a job elsewhere if your current work culture deteriorates. .

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

How To Prioritize Content Audit Findings & Take Action via @sejournal, @zackkadish

Search Engine Journal

Content audits reveal plenty of insights – but what should you do next? Check out these tips for bucketing and prioritizing content for best results. The post How To Prioritize Content Audit Findings & Take Action appeared first on Search Engine Journal. Content Marketing SEO

How to Create a GetResponse Form in WordPress (Step by Step)


Do you want an easy way to connect GetResponse to WordPress? GetResponse is a popular bundled marketing suite that can help your business thrive online. From sending emails to marketing automation, GetResponse helps you engage with your customers in many ways.

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Feast or Famine: Minimizing Slow Periods in Sales with Digital Marketing

Navigate the Channel

Every business has been there — that moment when work dries up after a period of heavy sales only a few weeks or months before. Known as feast or famine , this type of cycle can make it hard to pay your bills or handle payroll when the number of paying customers has dwindled.

Conductor New Feature Roundup | Increase the Efficiency of Your SEO Workflows


The Organic Marketing workflow is a cycle. As marketers, we identify insights, make content and optimizations, and measure the impact. Then we repeat. The faster we cycle, the more impact we generate – resulting in better content, more optimizations, better reporting, and higher ROI.

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Google: Keep 301 Redirects In Place For A Year via @sejournal, @MattGSouthern

Search Engine Journal

Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time. The post Google: Keep 301 Redirects In Place For A Year appeared first on Search Engine Journal. News SEO

20 Incredible Content Marketing Examples to Inspire Your Marketing Team


If you work within basically any corporation, we already know you love your corporate buzzwords — but trust us, it’s not cool to find a “new normal” to “think outside the box” to build “synergy” or get the “low-hanging fruit.”

What Is Cloud-Based Healthcare?


Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. But when the pandemic forced them to deliver care in new virtual ways, EHR systems showed their limitations.

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Most Viewed Video Ads: Black Friday and Cyber Monday 2021


Black Friday and Cyber Monday are known for being big shopping days across North America. And despite supply chain issues and rising inflation, consumers have come to expect monster savings. But with so many brands competing for consumer dollars, their promotional efforts have to be on point.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

What is a Salesforce Architect?


What is a Salesforce Architect? What skills does a Salesforce Architect need? What does a Salesforce Architect do? What are the career prospects for Salesforce Architects? What credentials and certifications are relevant for the job?

Sprout Social named a Best Workplace for Parents by Great Place to Work two years in a row

Sprout Social

I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families.

A Career Change to Tech Is Easier Than You Think – Follow These Tips


Some people enter the technology world and often start coding or forging a path to work in that industry at a young age. But that’s not the case for everyone. Some people have a total career change to tech and start working after having a job that has absolutely nothing to do with technology.

Take the Guesswork out of Forecasting with Outreach Commit


Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem?

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

What City National Bank Learned About Leading Through Change


On March 13, 2020, we sent 85% of our colleagues at City National Bank home and told everyone to work remotely for the next few weeks. Like so many other organizations, we had no idea how long the COVID-19 pandemic would go on. We thought we’d be back to business as usual before long.

How can a B2B Sales Strategy Research help your B2B Business?

Business Brainz

Today’s B2B landscape is constantly evolving. The information available is plenty and easy to access, and buyers are getting more educated. Buyers want to be made feel valued and properly tended to and not just another name on the list.

What’s In Store for Programmatic in 2022


2021 has certainly been an action-packed year for the ad tech industry. Between Apple’s IDFA, Google’s announcement to extend the deprecation of the cookie, and M&A activity, we’ve all had to ebb and flow. Will 2022. The post What’s In Store for Programmatic in 2022 appeared first on 33Across.