Martech Advisor
OCTOBER 28, 2019
Marketing automation can be an invaluable tool for B2B and B2C businesses. A recent study by Communigator and Smart Insights has revealed just 2% of B2B marketers use marketing automation to its full potential. Simon Moss, the Marketing Director of Communigator discusses these findings. Marketing automation can be an invaluable tool for B2B and B2C businesses.
Outbrain
OCTOBER 28, 2019
Over a decade ago, the idea that you could measure your marketing activities and allocate dollars to actual results was quite revolutionary. I remember how it felt then – as someone coming from the traditional marketing industry, focused mainly on offline marketing activities, we were entering a digital world where everything was (allegedly) measurable.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Conductor
OCTOBER 28, 2019
SEO is amazing. SEM is also… amazing. But which one is more amazing? And what are they? Are they the same? What can they help you achieve with your marketing? Is this too many questions to start off a blog post? Let’s find out. What is SEO? SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain r
Zoominfo
OCTOBER 28, 2019
In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. After all, it was only last year that the GDPR went into effect and impacted how companies use personal data all over the world. Now, there’s another major regulation set to go into effect in the coming months. At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
OCTOBER 28, 2019
5G is the latest generation of mobile network technology. It’s set to improve data speeds, reduce connection times and pave the way to a superfast hyper-connectivity of all things. The benefits of 5G are likely to be felt by all consumers, but businesses are especially in line to profit, particularly in terms of productivity gains as 5G has the potential to stimulate economic growth in all kinds of ways.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Brandpoint
OCTOBER 28, 2019
It’s that time of year! Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. Content marketing is an interesting industry, where certain values always remain the same, such as keeping the customer’s needs in mind and always trying to figure out what Google is thinking, but it’s also a field where inno
Search Engine Journal
OCTOBER 28, 2019
Follow these four tips to create a content plan that can help increase your brand reach and conversions on Instagram. The post How to Create Your Instagram Content Plan via @mansidhorda appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 28, 2019
The best email marketers are switching to lifecycle campaigns. Tailored to the recipient’s stage in the customer journey, these emails result in higher conversions than other trigger emails. Continue reading → The post Why You Need to Get a Life(cycle) Email Marketing Program appeared first on Content Marketing Institute.
Conversica
OCTOBER 28, 2019
The Leader in Intelligent Virtual Assistants for Customer Engagement Poised for Next Stage of Growth. FOSTER CITY, Calif. — October 28, 2019 — The Board of Directors for Conversica, Inc. , the leader in Intelligent Virtual Assistants for customer engagement, announced today that Jim Kaskade has been appointed Chief Executive Officer, effective immediately.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
OCTOBER 28, 2019
They say that a picture is worth a thousand words. But how many impressions, engagements, and conversions is your marketing design worth? In a matter of seconds, you can leave a lasting impression on a potential customer, whether that’s good or bad. Ideally, you want to make a good impression so that people stick around […].
Oktopost
OCTOBER 28, 2019
If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers.
Hubspot
OCTOBER 28, 2019
Put yourself in the position of a prospect. Let's say you're working with two salespeople from competing companies at the same time. The first sends you an obviously canned email asking for a five-minute call. They follow up the call with a demo, the demo with a pitch — and before you know it, they're asking for the close. The other salesperson comments on a few of your recently shared LinkedIn posts, sends you a personalized email, and, after learning a little more about your business needs, as
Martech Advisor
OCTOBER 28, 2019
Businesses often write off email marketing as a tool of the past, but the right strategy can help establish strong connections with customers and drive company growth. It’s important to understand the basics, shares, Alex Lieberman, Founder & CEO, Morning Brew. In a world of open-source data and social media, many businesses assume the best way to market to new and existing customers is through social platforms.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SmarkLabs
OCTOBER 28, 2019
The online marketing world is continually going through transitions. It can be challenging to keep up with all of the new strategies, trends, and Google algorithm workarounds. It’s understandable to fall on either end of the spectrum, either staying vigilant about learning every new change or getting burned out, even trying to keep up. It’s handy to have a go-to way to ensure you’re up to date with the world of inbound marketing — and other digital marketing areas — each year. .
Martech Advisor
OCTOBER 28, 2019
Local marketing has inherent challenges. However, as more budgets move to giant digital publishers (Google, Facebook, Amazon), the immense reach and streamlined workflow of these platforms are bringing unprecedented power and efficiency to local advertisers, says, Joshua Dreller, Director of Content Marketing, Kenshoo. Recent trends in advertising and consumer behavior may be shaking up most of the industry, but they are actually lining up nicely for local marketers.
Televerde
OCTOBER 28, 2019
Did you know that research studies show that approximately 72-76% of buyer journeys happen before the buyer ever visits your website? In this podcast, Xavier Major, Demand Generation Supervisor and Chad Koskie, Product Marketing Manager at Televerde dive into the topic of intent data and how it empowers your team to join the conversation with potential customers sooner.
FMG Suite
OCTOBER 28, 2019
Video allows you to tell a story in your own time. The audience, whether it’s your clients or potential clients, is able to virtually spend time with you. By using the power of video to supplement human connection, you’re able to save time and effort, while still building relationships. If you’re new to creating videos for your financial practice, you might struggle with feeling comfortable on camera.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SmartBug Media
OCTOBER 28, 2019
Landing pages form the backbone of any PPC campaign. All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? Are they taking the action you want them to take? If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem.
SmarkLabs
OCTOBER 28, 2019
Creating a testimonial video is a careful balancing act. While you want your testimonials to sell people on your product, it’s also important that they come across as genuine and engaging. This can be even more challenging in a B2B testimonial video. A testimonial video is footage of a real-life customer talking about how a product or service has helped their business.
PureB2B
OCTOBER 28, 2019
The post How to Choose a Content Syndication Provider appeared first on DemandScience.
Moz
OCTOBER 28, 2019
Posted by MiriamEllis. Image credit: Dion Gillard. Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Science Review
OCTOBER 28, 2019
You know content analytics are important in measuring your content's success. Our fact sheet helps shed light on the complex subject of content analytics.
Hubspot
OCTOBER 28, 2019
In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you're a small business, beating the market leader can feel impossible. Fortunately, with the right approach, you can actually benefit from having a well-known product in the same niche. Christine White, an Acquisition Marketer at HubSpot, says to run a competitive analysis you'll need to “identify gaps in the market, develop new products and services, uncover market trends, and
BenchmarkONE
OCTOBER 28, 2019
When it comes to linking and SEO, backlinks get a lot of attention ( and for good reason ), but you can’t ignore the importance of internal link building for rankings and optimization. Internal link building is a great way to move traffic around your site and increase the relevancy and utility of your various pages. It also helps search engines like Google find and assign value to your content, which is a key function of your SEO strategy.
Nuvi
OCTOBER 28, 2019
Company Showcases Expertise in Delivering Exceptional Patient Experiences With Online Reputation Management at 2019 Healthcare Internet Conference. REDWOOD CITY, Calif. — October 29, 2019 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced it will lead a conference keynote and breakout session that demonstrate how healthcare organizations can develop their online reputation management strategy a
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Optinmonster
OCTOBER 28, 2019
Platforms like BigCommerce make it easy for eCommerce store owners to build their stores and make a profit faster. And, luckily, since BigCommerce can’t offer every feature, they integrate with many apps so your possibilities are truly endless. In this article, we’ll go over the best (and most essential) BigCommerce apps to help boost your eCommerce earnings and convert more customers. 1.
Conductor
OCTOBER 28, 2019
For this week’s Humans of Marketing profile, Priyal Mahuvakar, Head of North America – SEO at StubHub, spoke to us about her learning philosophy — test and learn, test and learn— the importance of constant team communication, and the role of routine in her life. She also told us how her Instagram habit informs her marketing strategies, and reminded us that everyone’s a fan of something. .
Litmus
OCTOBER 28, 2019
Just like that, we’re only a couple of weeks away from closing out Litmus Live with our third and final conference of the year, Litmus Live San Francisco (November 14-15). . We’re gearing up for two more amazing days of email geekery and we’re so excited to learn all about deliverability, empathy and data visualization in email, AMP for Email… not to mention some incredible workshops on email development, lifecycle campaigns, and building interactive campaigns.
Expert insights. Personalized for you.
68 
Let's personalize your content