Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute?

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Bannersnack

MAY 3, 2020

In the light of COVID-19, public speakers need to adapt to the global context. Offline events have been canceled all over the world, and some of them are now taking place online. In case you are speaking at a virtual event in the next few months and continue your work as a speaker online, some […].

Tips 144

Tips Best Practices Marketing 144

ClearVoice

MAY 3, 2020

“Formal education will make you a living; self-education will make you a fortune.” — Jim Rohn. Reading is a wonderful way to educate yourself on numerous topics. Quality authors take their years of study and hard-earned life lessons and condense them down to the most beneficial, offering them up in an easy-to-read format. What a privilege it is to read.

Copywriting 123

Copywriting Ideal Customer Profiles Amazon Education 123

Search Engine Journal

MAY 3, 2020

How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing. The post How to Capitalize When Writing for the Web (Grammar Lessons) via @JuliaEMcCoy appeared first on Search Engine Journal.

Rules 121

Rules Content Marketing Content Marketing 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Metadata

MAY 3, 2020

With Marketing budgets being scrutinized now more than ever, it’s even more important for marketers to have an accurate and consistent way to measure the performance of their campaigns. And with more and more CMOs asking for the *actual*ROI of marketing activities – we have to go deeper than basic engagement metrics. Let’s take a closer look at how these two campaigns played out.

Cost per Lead 98

Cost per Lead Cost Per Click Campaigns CPL 98

Walker Sands

MAY 3, 2020

Marketing is often under a microscope. Add in the dimensions of new challenges presented by our present situation and you get rising tensions and questions coming from every corner of the remote office. Regardless of whether you have an impatient CEO, a nervous head of finance, a curious board of directors, a hand-ringing sales team or the likely mix of all the above, you’re under pressure to perform.

Planning 52

Planning Paid Search Agency Peer-to-peer Opinions 52

Conversica

MAY 3, 2020

FOSTER CITY, Calif., — May 04, 2020 — Conversica, Inc. , the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced today that it has formalized a reseller agreement with Nectia Cloud Solutions, a premier partner in Latin America and the number-one Salesforce partner in Chile. As part of this partnership, Nectia Cloud Solutions has committed resources to an entirely new business unit, Predict-IA, which is dedicated to Artificial I

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Metadata

MAY 3, 2020

You already know about the power of Facebook because there’s a high likelihood you’re already on Facebook — alongside 69 percent of your fellow Americans and some 2.4 billion other people. You’ve seen the ads. You’ve contributed to someone’s CTR. But you may not know that a full 74 percent of Facebook users are high-income earners. The network even surpasses LinkedIn, which reaches just 49 percent of users making more than $75,000.

Facebook 98

Facebook Personalization Demand Generation CPC 98

Moz

MAY 3, 2020

Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle.

Case Studies 65

Case Studies Case Study Lead Scoring Lead Ranking 65

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales