SendX
SEPTEMBER 9, 2018
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NuSpark Consulting
SEPTEMBER 9, 2018
An overview of bidding strategies for Google Ads. Which bidding approach is right for you? Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions. Choosing the right bidding type can make all the difference in your paid search performance. That means conversion rate, cost per conversion, and return on investment.
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Spiralytics
SEPTEMBER 9, 2018
We are well into 2018. As a marketer, you’d be remiss if you were still religiously following the century-old traditional marketing funnel and disregarding the role and impact of digital channels on consumer behavior.
Heinz Marketing
SEPTEMBER 9, 2018
These guys are in quasi-stealth mode still, but if you want to see what they’re capable of check out our new online, dynamic sales velocity calculator. The team at engagelively is dedicated to creating dynamic content that engages your audience, driving value and qualification on both sides. Definitely worth checking out (and joining their waiting list to learn more).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
B2B Marketing Directions
SEPTEMBER 9, 2018
Fundamental changes in the business environment have led a growing number of B2B companies to adopt new approaches for managing their revenue generating activities. While the specific approaches vary, they all arise from the recognition that successful revenue generation requires a combination of interdependent activities. Therefore, it's important to view such activities as components of a larger revenue generation process that must be managed holistically.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SendX
SEPTEMBER 9, 2018
Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company.
SendX
SEPTEMBER 9, 2018
You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. Unlike Facebook, where you’ve to rely on interrupting the user and getting his attention, the user WANTS to pay attention to you on Google. But how can you actually make it work for you and get your ads placed like this?
TaylorMadeIn KEW
SEPTEMBER 9, 2018
Before I went off on my August holidays I explored in greater depth the first of my 3 enduring fallacies of B2B marketing – that over the past few years marketing has fundamentally changed. In this post I delve deeper into the 2 nd of those 3 fallacies and focus on developing B2B marketing strategy, exploring the difference between marketing strategy and plans.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
SEPTEMBER 9, 2018
As a marketer, it is hard to design an email that looks great and works across all email clients and devices. Now, with 40 different email clients and 5 different screen sizes this is only getting harder. As high as 34% recipients might mark your email as SPAM if it does not display properly on their device. That is where responsive email templates come to rescue.
Rev
SEPTEMBER 9, 2018
If you’re not getting the conversion rate you hoped with your nurture campaigns, listen to what Jon Powell has to say, excerpted from my podcast with Jon. Jon Powell is an original thinker with keen insights into digital marketing, storytelling, and human behavior. In fact, he is one of the smartest people I’ve ever met. Jon has reviewed dozens of academic research studies on buyer psychology, thousands of case studies and tests, has run thousands of A/B and multivariate tests, and is a top-ra
SendX
SEPTEMBER 9, 2018
Is this Guide for you? Hello anonymous reader, You have read about web push notifications or browser push notifications and aren't sure how to actually go about leveraging it as a marketing channel. You are still unsure how does web push notification differ from app notifications or email. Or you are a pro-marketer who is currently debating about whether to double down on web push notifications and what should be the right strategy to do so.
Hubspot
SEPTEMBER 9, 2018
Love them or hate them, referrals are one of the most crucial components of a successful inbound sales strategy. In fact, there’s no more reliable way to grow any business than through sourcing referrals -- but only if it's done in a systematic, smart way. Unfortunately, most salespeople use outdated, hit-or-miss methods to get referrals. It’s no wonder that referrals inspire dread -- and procrastination -- for so many.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Online Marketing Institute
SEPTEMBER 9, 2018
Learn Topics Certifications Series Webinars Newest Classes Topics Certifications Series Webinars Newest Classes Explore all of our offerings – by topic -Analytics -B2B Marketing -Brand and Consumer Insights -Content Marketing -Customer Journey -Digital Advertising -Email Marketing -Marketing and Advertising Technology -Mobile Marketing -SEO -Social Media Marketing -Other Level 1: Essentials and Strategy -Social Media Marketing -Facebook Fundamentals -Digital Marketing Fundamentals -Content Marke
Zoominfo
SEPTEMBER 9, 2018
Today’s buyers live in a world of information overload. Every day, they see countless brand messages from companies competing to win them over. So as a marketer, it’s important that you know how to cut through the noise to reach your target audience. For this reason, personalized marketing has become a staple in the modern marketer’s toolbox. Personalized marketing simply refers to the process of tailoring your marketing messages to resonate with a specific individual or group.
Expert insights. Personalized for you.
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