What's Next for the CDP Industry?
Customer Experience Matrix
DECEMBER 16, 2018
It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next. Product Scope CDP product scope has a more convoluted history than you might think.