Sun.Dec 16, 2018

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries. Both shed light on what we can expect to happen next. Product Scope CDP product scope has a more convoluted history than you might think.

Lisa’a App of the Week: Forest

Heinz Marketing

I recently saw a recommendation for an app called Forest. It’s a little ironic I saw the post as I was scrolling through Facebook, because the app’s purpose is to help keep you off your phone when you’re trying to be productive. Their message really resonated with me: Put down your phone and focus on what’s more important in your life. As a working mom of two small children, this message is constantly in the back of my mind. Am I present enough for myself and my family?

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8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. Many of the repetitive tasks of lead generation, data collection and interpretation, targeted email campaigns, and content curation now fall under the umbrella of marketing automation.

Authenticity in Go-To-Market Teams

EverString

The post Authenticity in Go-To-Market Teams appeared first on EverString. Data-Driven Marketing Sales and Marketing Alignment

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

A Thousand Features In A Single Image

Cortex

How the visual elements of an image can help or hinder audience engagement. Storytelling Tools and Techniques Graphics

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SEO Guide Stage 4: On-Page Optimization

Spiralytics

On-page SEO is one of the many vital aspects of ensuring that your campaign will do well. As its name suggests, it focuses on the different parts you can optimize on your live web pages, like formatting, content, images, and more. The goal of on-page SEO is to create a search engine-friendly website. The great bonus is that it also organizes your content in an practical way for your readers.

How to Plan Your Marketing Budget

Outbrain

Here’s a quick TLDR; 4 Steps to Plan Your Marketing Budget. Align your marketing goals with your company’s strategic goals and vision for growth. Work within your annual budget but be agile on a weekly /monthly basis. Take seasonality, holidays and industry events into account. Evaluate your budget vs results over time and adapt accordingly! It’s nearly the end of the year, and we all know what that means.

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Research Demonstrates the Financial Impact of Trust

B2B Marketing Directions

Astute business leaders have long recognized that trust is a vital element of competitive success. But traditionally, trust has been viewed as a "soft" issue - one of those things we know is important, but find difficult to measure. New research by Accenture Strategy quantifies the impact of trust on both revenue and earnings. So far this year, I've published seven posts here that have addressed some aspect of trust.

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Give the Gift of Automated Data Maintenance [Infographic]

Zoominfo

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” SiriusDecsions. B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams. Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Twitter Cards: Everything you need to know

Sprout Social

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, product page or website. The only caveat? Sometimes you need more than 280 characters to capture a conversion. Fortunately, there is a solution.