Sun.Dec 16, 2018

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time.

Lisa’a App of the Week: Forest

Heinz Marketing

I recently saw a recommendation for an app called Forest. It’s a little ironic I saw the post as I was scrolling through Facebook, because the app’s purpose is to help keep you off your phone when you’re trying to be productive.

Give the Gift of Automated Data Maintenance [Infographic]

Zoominfo

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” SiriusDecsions. B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SEO Guide Stage 4: On-Page Optimization

Spiralytics

On-page SEO is one of the many vital aspects of ensuring that your campaign will do well. As its name suggests, it focuses on the different parts you can optimize on your live web pages, like formatting, content, images, and more. The goal of on-page SEO is to create a search engine-friendly website.

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Celebrate the Holidays with Televerde Around the Globe

Televerde

Many describe this time of year as the “most wonderful,” and with good reason. It’s a time when holiday traditions abound, and friends and family come together in jubilation, putting aside their differences to celebrate in their own unique ways.

Authenticity in Go-To-Market Teams

EverString

The post Authenticity in Go-To-Market Teams appeared first on EverString. Data-Driven Marketing Sales and Marketing Alignment

Twitter Cards: Everything you need to know

Sprout Social

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, product page or website. The only caveat? Sometimes you need more than 280 characters to capture a conversion. Fortunately, there is a solution.

How to Plan Your Marketing Budget

Outbrain

Here’s a quick TLDR; 4 Steps to Plan Your Marketing Budget. Align your marketing goals with your company’s strategic goals and vision for growth. Work within your annual budget but be agile on a weekly /monthly basis. Take seasonality, holidays and industry events into account.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Research Demonstrates the Financial Impact of Trust

B2B Marketing Directions

Astute business leaders have long recognized that trust is a vital element of competitive success. But traditionally, trust has been viewed as a "soft" issue - one of those things we know is important, but find difficult to measure.

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