Sun.Dec 16, 2018

What's Next for the CDP Industry?

Customer Experience Matrix

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion into new industries.

8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time.

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Lisa’a App of the Week: Forest

Heinz Marketing

I recently saw a recommendation for an app called Forest. It’s a little ironic I saw the post as I was scrolling through Facebook, because the app’s purpose is to help keep you off your phone when you’re trying to be productive.

SEO Guide Stage 4: On-Page Optimization

Spiralytics

On-page SEO is one of the many vital aspects of ensuring that your campaign will do well. As its name suggests, it focuses on the different parts you can optimize on your live web pages, like formatting, content, images, and more. The goal of on-page SEO is to create a search engine-friendly website.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

A Thousand Features In A Single Image

Cortex

How the visual elements of an image can help or hinder audience engagement. Storytelling Tools and Techniques Graphics

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Authenticity in Go-To-Market Teams

EverString

The post Authenticity in Go-To-Market Teams appeared first on EverString. Data-Driven Marketing Sales and Marketing Alignment

How to Plan Your Marketing Budget

Outbrain

Here’s a quick TLDR; 4 Steps to Plan Your Marketing Budget. Align your marketing goals with your company’s strategic goals and vision for growth. Work within your annual budget but be agile on a weekly /monthly basis. Take seasonality, holidays and industry events into account.

Research Demonstrates the Financial Impact of Trust

B2B Marketing Directions

Astute business leaders have long recognized that trust is a vital element of competitive success. But traditionally, trust has been viewed as a "soft" issue - one of those things we know is important, but find difficult to measure.

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Give the Gift of Automated Data Maintenance [Infographic]

Zoominfo

“Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.” SiriusDecsions. B2B data isn’t glamorous. Yet, it’s a critical resource for both sales and marketing teams.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Twitter Cards: Everything you need to know

Sprout Social

There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to make your marketing team’s mouths water – how about the fact that 51% of Twitter users earn more than $50,000 per year ? That’s some real purchasing power. Twitter is great at driving more qualified traffic to your blog, product page or website. The only caveat? Sometimes you need more than 280 characters to capture a conversion. Fortunately, there is a solution.