Fri.Jun 28, 2019

How is Intent Data Collected, and How Can It Enhance B2B Campaigns?


Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you leverage it? Footprints in the Snow.

Burger King Teaches You How to Do Cause Marketing Wrong

Content Marketing Institute

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way.

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What Is A/B SEO Testing?

Single Grain

Are you struggling to get website traffic from Google? If so, you’re not alone. One report found that 91% of content gets zero organic traffic. It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work.

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The Importance of a Strong Brand Identity


By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: from Pexels.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Conversational Marketing: A Quick Guide


Are you talking at your target customers or are you talking with them? If you're only advertising your brand and its products, then you're shouting at prospects with a bullhorn. That's a seriously outdated approach. Best Practices

More Trending

MarTech: Research and Strategies Behind Utilization

Modern Marketing

Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization , which was published in April of 2019, represented the opinions of all the segments that were surveyed. These segments included: Number of Employees. More than 500 - 24%. 50 to 500 – 34%. Fewer than 50 – 42%. Role in the Company.

SMB Owners: Should You Hire a Freelancer or an Agency?


Navigating the marketing landscape can be a real hassle. Do you focus on digital ads or print? Radio or TV? Would a social media campaign be worth your time? Which keywords should you target on Google? Is your website up to snuff? Is your social media presence reaching the right audience?

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Digital Nomading: How to Make It a Lifestyle


Traveling is one of the most powerful ways to challenge your mindset and your flexibility, forcing you to learn on the fly and adjust as you jet-set. It’s a lot like the experience of becoming a freelancer — you never know quite what to expect and you can’t predict it, but the journey is worth it.

5 Ways to Create the Optimal Customer Experience on Your Website

Modern B2B Marketing

I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why…

Inbox Insight

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back…. However, how accurate is our understanding of the funnel model?

Bannersnack Named Leader In Display Ad Design


Today, we have something incredibly exciting to share with you. Bannersnack is among the best Display Ad Design Software (in top 3, actually) according to G2, which is a worldwide popular independent user review platform.

Measuring marketing data: What to look for and how to get started


Data, data, data… It sometimes seems like it’s all marketers ever speak about. But how can we actually go about deriving useful insights from the wealth of data that’s available to us, and what sort of things should we be looking for in the first place? On 18th June, we hosted Sepi Pouryahya, Chief Data Science Officer at Fospha, and Adam Broitman, Senior Expert, Digital Marketing at McKinsey for our New York attribution breakfast at The Nomad.

What is Business to Business Marketing?

Only B2B

Business to business or B2B marketing is a model that includes two businesses exchanging products or services. The marketing involved in the B2B business consists of best practices and techniques. The post What is Business to Business Marketing? appeared first on ONLY B2B. blogs

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Hinge Marketing

Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies.

Leveraging Incentives to Achieve SEO and Customer Acquisition Goals 


Imagine you’re on your favorite shopping site, browsing for some fresh looks for summer. You add a few things to your cart and are well on your way to checking out. As you navigate the checkout process, you stumble across the ever-present “Coupon Code” box. What do you do?

Want Real Content Marketing ROI? Focus on Content for Customer Retention

Content Standard

Back in 2014 — can you believe it’s been five years already? — the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other.

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SEMrush for Ecommerce Product Buying & Niche Affiliate Marketing


In this article, Gordon breaks down a strategy that will help you find product buying opportunities and/or affiliate marketing opportunities in 3 easy steps. You can use these techniques to research the right products to sell or to review when creating an affiliate site that will bring you income.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Communicate Your SaaS Marketing Performance to Your CEO

SmartBug Media

Whether you're giving an impromptu presentation or running the show in a recurring meeting, communicating your SaaS marketing performance to your CEO may have you on edge. Some may attribute this to normal pre-presentation jitters; others may be nervous about how their presentation will be received.

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know


When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want.

Fix Your Subpar Paid Advertising


Or: Content Intelligence Tech Computer Vision Machine Learning

Delivering Episode 6: What We Saw at Salesforce Connections


In this episode of Delivering, host Jason Rodriguez reports back from Salesforce Connections, digging into what the Litmus team saw and what it potentially means for email marketers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Create an Effective Pop-Up Message


When I hear the term “pop-up message,” I’m immediately brought back my early days using the internet where ubiquitous pop-up ads were a constant nuisance. It was only a matter of time before pop-up blockers became must-haves to save us from the clutter.

The 19 Best iPaaS Vendors for Any Budget


As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack.

What Happened at Ramp 2019? Highlights from the Ops Event of the Year


Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions.

How do you increase B2B brand awareness so it pays off?

Exo B2B

If you show your brand in a specialized trade show in your industry, will you get the reaction you want from the person you’re trading with?

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.