Fri.Jun 28, 2019

How is Intent Data Collected, and How Can It Enhance B2B Campaigns?


Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? Where does it come from and how can you leverage it? Footprints in the Snow.

Burger King Teaches You How to Do Cause Marketing Wrong

Content Marketing Institute

Audiences are shouting at brands through the “silence, brand” memes to stick to their mission. Yet brands are still doing cause marketing. Unfortunately, sometimes they do it the wrong way. Here’s how the Burger King team ran amok when they did it their way.

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What Is A/B SEO Testing?

Single Grain

Are you struggling to get website traffic from Google? If so, you’re not alone. One report found that 91% of content gets zero organic traffic. It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work.

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The Importance of a Strong Brand Identity


By David Foster. Having a strong brand identity is incredibly helpful to success. Most of the world’s highly successful companies have got where they are due to their branding efforts, which have helped them to flourish and build company value. Image credit: from Pexels.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Employee Advocacy Benefits Human Resources


The following is a sponsored article from our partner, GaggleAMP. Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Your marketing department will always spearhead your employee advocacy program. A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads.

More Trending

SMB Owners: Should You Hire a Freelancer or an Agency?


Navigating the marketing landscape can be a real hassle. Do you focus on digital ads or print? Radio or TV? Would a social media campaign be worth your time? Which keywords should you target on Google? Is your website up to snuff? Is your social media presence reaching the right audience?

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SEMrush for Ecommerce Product Buying & Niche Affiliate Marketing


In this article, Gordon breaks down a strategy that will help you find product buying opportunities and/or affiliate marketing opportunities in 3 easy steps. You can use these techniques to research the right products to sell or to review when creating an affiliate site that will bring you income.

Digital Nomading: How to Make It a Lifestyle


Traveling is one of the most powerful ways to challenge your mindset and your flexibility, forcing you to learn on the fly and adjust as you jet-set. It’s a lot like the experience of becoming a freelancer — you never know quite what to expect and you can’t predict it, but the journey is worth it.

What is Business to Business Marketing?

Only B2B

Business to business or B2B marketing is a model that includes two businesses exchanging products or services. The marketing involved in the B2B business consists of best practices and techniques. The post What is Business to Business Marketing? appeared first on ONLY B2B. blogs

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

5 Ways to Create the Optimal Customer Experience on Your Website


I am sure most people have quit while waiting for a website page to load. Waiting is a hassle; we all expect fast-loading sites—anything less isn’t worth the wait in today’s time-poor world.

An M&A Integration Checklist for Professional Services Firms that Puts Your People First

Hinge Marketing

Post merger or acquisition, most leaders are focused on the quantifiable steps of the integration such as cutting costs and streamlining efficiencies.

Bannersnack Named Leader In Display Ad Design


Today, we have something incredibly exciting to share with you. Bannersnack is among the best Display Ad Design Software (in top 3, actually) according to G2, which is a worldwide popular independent user review platform.

How To Handle Your Website Security

Method and Metric

A hacked website can take on many looks. It can be as seemingly meaningless as adding spam to your header code to sell shoes or it can be as nefarious as collecting user data as a way to steal someone’s identity. According to a study by GoDaddy, 73.9% of hacked sites are hacked for SEO purposes.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Measuring marketing data: What to look for and how to get started


Data, data, data… It sometimes seems like it’s all marketers ever speak about. But how can we actually go about deriving useful insights from the wealth of data that’s available to us, and what sort of things should we be looking for in the first place? On 18th June, we hosted Sepi Pouryahya, Chief Data Science Officer at Fospha, and Adam Broitman, Senior Expert, Digital Marketing at McKinsey for our New York attribution breakfast at The Nomad.

Leveraging Incentives to Achieve SEO and Customer Acquisition Goals 


Imagine you’re on your favorite shopping site, browsing for some fresh looks for summer. You add a few things to your cart and are well on your way to checking out. As you navigate the checkout process, you stumble across the ever-present “Coupon Code” box. What do you do?

Want Real Content Marketing ROI? Focus on Content for Customer Retention

Content Standard

Back in 2014 — can you believe it’s been five years already? — the marketing world was having an industry-wide internal debate about inbound versus content marketing, and which practice serves the other.

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4 Top Marketing Automation Tools for Startups

A Better Jones

Technology is revolutionizing industries of every field, and digital marketing is no different. If you’re a startup, this means choosing the right marketing automation tool to help scale your business beyond the size of your team.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know


When it comes to content marketing, we all know how difficult it can be to get it running smoothly and bringing the results you want.

The 19 Best iPaaS Vendors for Any Budget


As your business grows and evolves, you'll inevitably find yourself adding more applications to your growth stack.

From Content Marketing Strategy to Social Media Content Ideas: What You Need to Know


How to Communicate Your SaaS Marketing Performance to Your CEO

SmartBug Media

Whether you're giving an impromptu presentation or running the show in a recurring meeting, communicating your SaaS marketing performance to your CEO may have you on edge. Some may attribute this to normal pre-presentation jitters; others may be nervous about how their presentation will be received.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Create an Effective Pop-Up Message


When I hear the term “pop-up message,” I’m immediately brought back my early days using the internet where ubiquitous pop-up ads were a constant nuisance. It was only a matter of time before pop-up blockers became must-haves to save us from the clutter.

Fix Your Subpar Paid Advertising


Or: Content Intelligence Tech Computer Vision Machine Learning

What Happened at Ramp 2019? Highlights from the Ops Event of the Year


Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions.

Delivering Episode 6: What We Saw at Salesforce Connections


In this episode of Delivering, host Jason Rodriguez reports back from Salesforce Connections, digging into what the Litmus team saw and what it potentially means for email marketers.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!