Wed.Jun 19, 2019

The Enterprise View: How to Make Email Marketing More Effective

Modern Marketing

In January 2019, Oracle Marketing Cloud (OMC) partnered with Ascend2 to work on an email marketing survey to create Email Marketing from the Enterprise Perspective.

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How to Develop a Successful YouTube Marketing Strategy

SocialBakers

YouTube Influencer Marketing is growing in importance to savvy marketers. Here's why it's going to be crucial in 2019

ABM and the Art of Storytelling

xiQ

Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers.

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Budget Remains an Obstacle for Marketers Looking to Achieve Primary Goals

KoMarketing Associates

Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers.

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Latest Trends & New Perspectives on Brand Risk

Biznology

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks.

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Introducing Contently’s Freelance Advisory Board

Contently

When we started Contently nine years ago, we had several ambitions. We wanted to change media and marketing by helping others produce high-quality content. We hoped to inspire brands to connect with their audiences by telling stories.

Agencies See Growth in Content Marketing Business [New Research]

Content Marketing Institute

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies.

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Google News Digest: Core Update Results, New Ads Features, and More

SEMrush

Summer has arrived, and the amount of big industry-related news has dwindled. Still, there are quite a few interesting topics to cover. The June 19 Core Update has finished rolling out, and experts started to evaluate its impact.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Keyword Research Doesn’t Help Create Better Content (and What to do About it)

MarketMuse

A look at creating content for search engines that are now driven by semantics, not keywords. The post Why Keyword Research Doesn’t Help Create Better Content (and What to do About it) appeared first on MarketMuse. Keyword Research

Now Live: Amplify Out of Office Return Date Extraction

Outreach

Vacations and time away from work are great, but for sales reps, out of office (OOO) replies have historically required a gauntlet of manual workarounds to pause and resume the Sequence based on the prospect’s availability.

5 Ways a CRM Can Improve the Customer Experience

Hatchbuck

Many people look at a CRM as merely a sales tool – a way to keep track of where customers are in the buying journey and a method for nurturing leads. And yes, it does do those things.

CRM 101

The 4 Main Stages of the Customer Journey Map in Professional Services [Infographic & Video]

Hinge Marketing

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. The funnel model and the flipped funnel model in account-based approaches are popular today.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Account-Based Marketing Nightmares to Avoid At All Cost

Zoominfo

How to Determine the ROI of Account-Based Marketing

Marketo

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy.

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Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Unbound B2B

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

15 of the Most Important Instagram Trends to Watch Right Now

Hootsuite

Instagram trends can make or break your social marketing strategy. That’s why it’s important to stay on top of them. Brands that keep up with the top trends on Instagram can take advantage of new features and beta tools ahead of their competitors. They also show their followers they know what’s up.

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Digital display ad creative: size matters

Choozle

Need intel on the best banner size? Coming right up! At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it.

The 13 Best WordPress Calendar Plugins in 2019

Hubspot

A good calendar plugin is necessary for any company -- the more events and appointments your business requires, the more likely it is that you need a visual way to lay them out to avoid confusion.

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How to Develop a Successful YouTube Influencer Marketing Strategy

SocialBakers

YouTube Influencer Marketing is growing in importance to savvy marketers. Here's why it's going to be crucial in 2019

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

Strategic-IC

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019.

Data Analytics Are Advancing the Enterprise

Altitude Branding

[link]. Data has become much more than a byproduct of operating in today’s marketplace—more than the numbers businesses store and use to gauge performance. Data analytics are actually advancing the enterprise, changing altogether how organizations function and make decisions.

10 things to start doing with your email marketing campaign

Only B2B

E-mail marketing is an important factor in the whole digital marketing campaign. You should not only nurture your social media, but you should also keep a solid e-mail marketing campaign. The post 10 things to start doing with your email marketing campaign appeared first on ONLY B2B. blogs

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Feature Release: Auto SSL on Hosted Pages

Ontraport

Our new auto SSL feature redirects every site visitor to a secure version of your page. You’ll no longer need to remember to include “https” in your links or add code to your page to manually redirect visitors to secure pages. This applies to new pages you create; to activate this feature on existing pages, […]. The post Feature Release: Auto SSL on Hosted Pages appeared first on The Ontraport Blog. Engineering

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

3 Effective Ways to Boost Ecommerce Conversions with Influencer Marketing

Convert

Ecommerce is life. While brick-and-mortar stores are in most part still the main sales drivers, customers are more and more comfortable with online purchases. Everything from diamonds to customized luxury cars are being ordered online, without qualms.

4 Types of Digital Marketing Collateral Your B2B Business Needs

The Lead Agency

It’s crucial, if your B2B business wants to attract and maintain ongoing relationships with valuable leads, that you’re consistently creating quality content. This content, either shared digitally or offline is referred to as marketing collateral.

Intent Data to Accelerate Your Sales Pipeline

PureB2B

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing.