Wed.Jun 19, 2019

The Enterprise View: How to Make Email Marketing More Effective

Modern Marketing

In January 2019, Oracle Marketing Cloud (OMC) partnered with Ascend2 to work on an email marketing survey to create Email Marketing from the Enterprise Perspective.

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How to Develop a Successful YouTube Marketing Strategy

SocialBakers

YouTube Influencer Marketing is growing in importance to savvy marketers. Here's why it's going to be crucial in 2019

ABM and the Art of Storytelling

xiQ

Content plays a major role in Account-Based Marketing. Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. Strong content is a currency in today’s world. ABMers have to be really good storytellers.

Budget Remains an Obstacle for Marketers Looking to Achieve Primary Goals

KoMarketing Associates

Most marketers are confident that they will reach their primary goals this year, but new research shows that their budget is still holding them back from exceeding expectations. Furthermore, many marketers remain unconfident in their ability to meet the needs of their customers.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Guest post by Cassy Hathaway. In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.

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More Trending

Latest Trends & New Perspectives on Brand Risk

Biznology

Branding is the core of marketing, yet it is a strategic discipline that has been dramatically impacted by social media in recent years. It has opened the door to a great variety of activism and disinformation and as a result, companies are facing new types of brand risks.

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Introducing Contently’s Freelance Advisory Board

Contently

When we started Contently nine years ago, we had several ambitions. We wanted to change media and marketing by helping others produce high-quality content. We hoped to inspire brands to connect with their audiences by telling stories.

Why Keyword Research Doesn’t Help Create Better Content (and What to do About it)

MarketMuse

A look at creating content for search engines that are now driven by semantics, not keywords. The post Why Keyword Research Doesn’t Help Create Better Content (and What to do About it) appeared first on MarketMuse. Keyword Research

Agencies See Growth in Content Marketing Business [New Research]

Content Marketing Institute

Agencies are banking on content marketing. At least half their business comes from those services. That finding and more are in the new CMI 2019 Agency Survey. The report also reveals some fresh opportunities for many agencies.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Use the K.I.S.S. Principle in Content Creation

inPowered

In many different industries professionals sometimes overcomplicate things when it’s not necessary. Content marketing is no different. Keeping things simple lends itself to more scale and in many cases better results.

The 4 Main Stages of the Customer Journey Map in Professional Services [Infographic & Video]

Hinge Marketing

In business-to-business (B2B) and the professional services, there are many different paradigms in which to view marketing systems. The funnel model and the flipped funnel model in account-based approaches are popular today.

How to Determine the ROI of Account-Based Marketing

Modern B2B Marketing

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and recognized by brands, and it is exactly why strategies like personalization are so effective.

5 Account-Based Marketing Nightmares to Avoid At All Cost

Zoominfo

Few marketing strategies have seen the same surge in popularity as account-based marketing (ABM). ABM began as a fresh and exploratory idea, and quickly caught fire as an industry trend. Now it stands as one of the most widely-adopted and celebrated strategies in the world of B2B marketing.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy.

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Now Live: Amplify Out of Office Return Date Extraction

Outreach

Vacations and time away from work are great, but for sales reps, out of office (OOO) replies have historically required a gauntlet of manual workarounds to pause and resume the Sequence based on the prospect’s availability.

Digital display ad creative: size matters

Choozle

Need intel on the best banner size? Coming right up! At Choozle, we think the saying “size matters” is especially true re: digital advertising creative assets, and we pulled a ton of data from our own platform to prove it.

Data Analytics Are Advancing the Enterprise

Altitude Branding

[link]. Data has become much more than a byproduct of operating in today’s marketplace—more than the numbers businesses store and use to gauge performance. Data analytics are actually advancing the enterprise, changing altogether how organizations function and make decisions.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

5 Ways a CRM Can Improve the Customer Experience

Hatchbuck

Many people look at a CRM as merely a sales tool – a way to keep track of where customers are in the buying journey and a method for nurturing leads. And yes, it does do those things.

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7 B2B Tech Marketing Takeaways from SaaStr Europa 2019

Strategic-IC

After attending SaaStr Europa 2019 we outline key takeaways from the event, and where SaaS organisations should focus their efforts to achieve their growth objectives. Discussing SaaS Growth at SaaStr Europa 2019.

Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Unbound B2B

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. In the case of investors, it is a great way to assess the business potential of an emerging company and the innovative products or services it offers.

10 things to start doing with your email marketing campaign

Only B2B

E-mail marketing is an important factor in the whole digital marketing campaign. You should not only nurture your social media, but you should also keep a solid e-mail marketing campaign. The post 10 things to start doing with your email marketing campaign appeared first on ONLY B2B. blogs

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

15 of the Most Important Instagram Trends to Watch Right Now

Hootsuite

Instagram trends can make or break your social marketing strategy. That’s why it’s important to stay on top of them. Brands that keep up with the top trends on Instagram can take advantage of new features and beta tools ahead of their competitors. They also show their followers they know what’s up.

How to Develop a Successful YouTube Influencer Marketing Strategy

SocialBakers

YouTube Influencer Marketing is growing in importance to savvy marketers. Here's why it's going to be crucial in 2019

3 Effective Ways to Boost Ecommerce Conversions with Influencer Marketing

Convert

Ecommerce is life. While brick-and-mortar stores are in most part still the main sales drivers, customers are more and more comfortable with online purchases. Everything from diamonds to customized luxury cars are being ordered online, without qualms.

Google News Digest: Core Update Results, New Ads Features, and More

SEMrush

Summer has arrived, and the amount of big industry-related news has dwindled. Still, there are quite a few interesting topics to cover. The June 19 Core Update has finished rolling out, and experts started to evaluate its impact.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.