How Programmatic Marketers Can Prepare for a Cookieless Future
TrueInfluence
DECEMBER 26, 2020
Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli, a skilled programmer from Netscape, revolutionized web surfing with “persistent client state object”, a solution that could track users’ actions on sites.
Let's personalize your content