Sat.Dec 26, 2020

How Programmatic Marketers Can Prepare for a Cookieless Future

TrueInfluence

Who would have imagined in 1994 that today programmatic marketers would be considering a cookieless future? In 1994, Lou Montulli, a skilled programmer from Netscape, revolutionized web surfing with “persistent client state object”, a solution that could track users’ actions on sites.

CPA 68

B2B Reads: Writing, Inactive Subscribers, and Christmas Songs

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.