Sun.May 24, 2020

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The Evolving Relationship Between Marketing and Information Technology

Oktopost

The working relationship between marketing, sales and information technology is growing. Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.

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Three Steps to a Better-Performing About Page

Moz

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require any ongoing effort or investment.

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It's Time to Reset Marketing for the Balance of 2020

B2B Marketing Directions

After languishing in coronavirus purgatory for the past three months, the U.S. economy is coming back to life. All fifty U.S. states have now begun the process of reopening their economies, and there are early signs that economic activity is beginning to pick up. Data from Apple indicates that people are beginning to move around again, and the volume of debit and credit card transactions has been increasing for the past several weeks.

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16 Hot Writing Tools You Need to Know About

Acrolinx

If you’re a writer, you know how much work goes into hitting deadlines and delivering copy your client or boss will love. And, if you haven’t used any … Continue reading "16 Hot Writing Tools You Need to Know About". The post 16 Hot Writing Tools You Need to Know About appeared first on Acrolinx.

Tools 52
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Bid Strategy Helps Affiliate Marketers Sleep Better at Night

Outbrain

As an Affiliate Marketer, you’re smart and you’re hungry. And that means your business is growing, and fast. If there’s one thing every successful Affiliate Marketer knows, it’s “time is money”, and that’s something you don’t ever want to lose out on. On the other hand, you see lots of opportunities before you, and you’ve got A LOT on your plate. You are doing loads of testing on different offers across different geos.