Tue.Mar 26, 2019

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1. Show, Don’t Tell.

Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group. Content Marketing


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How Marketers Can Bridge Innovation and Business


This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. When he joined Kaon Interactive in 2005, it was still very much a technology-focused orientation. “My

Are you considering behavior-based personalization?


If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” ” But then your IT folks told you the way Amazon does it. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

What Is A Content Strategy Platform And Why You Need One

Marketing Insider Group

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. An increasing number of businesses are discovering the benefits of using a content strategy platform to plan and execute their content […]. The post What Is A Content Strategy Platform And Why You Need One appeared first on Marketing Insider Group. Content Marketing

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Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives. The Society of Digital Agencies (SoDA) and Forrester Research recently teamed up to publish the “Global Digital Outlook” report for 2018-19, and statistics showed that AI technology and initiatives related to AI-driven digital experiences were at the top of marketers’ minds over the past 12 months.

Empathy: The Essential Element of B2B Content

Golden Spiral

Without empathy, your B2B marketing copy is going is going to fall flat. In recent years, there’s been a move in B2B marketing (and marketing in general) to develop brand voices that are empathetic with the customer. Empathy is necessary for creating content that will resonate with your audience. Otherwise, you’ll create distance between you and them, and this distance can have significant negative effects, preventing leads from generating and deals from closing.

Get to Your Audience’s Core: Know Their Content Intent

Content Marketing Institute

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute. Company News

6 Essential Stages of Influence


Few abilities will serve your marketing goals better than being able to wield influence. This doesn’t just refer to moving leads through your funnel, though. Influence is also a powerful tool for moving people from passivity to partnership. Grow your influence and you will also grow a network of people who can help you build your brand, find new leads, explore opportunities, and much more. The 6 Essential Stages of Influence.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

The 7 Most Important Takeaways From the Contently Summit


Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. That’s an impossible model for success. At the 2019 Contently Summit, we wanted to focus on a different model.

Appointment Setting Amongst the Journey of Strategic Prospecting


If this blog started with the premise of how important appointment setting to strategic prospecting, your initial reaction would rightly be along the lines of “duh”. So, this blog cleverly avoided this supposition. However, the attempt will be made to bring new ideas, concepts, and reinforcements of how sales and marketing can work together to make appointment setting magic within your strategic prospecting initiatives.

Why Biotech SEO is a Critical Element in Converting Website Visitors

EMagine B2B Blog

Since the healthcare and life sciences industry is much of emagine’s customer base, I talk to a lot of biotech companies about digital marketing. A common question they tend to have is focused on biotech SEO and if search engine optimization is worth their time and money. The biotechnology industry emerged in the 70’s with a core focus on improving the quality of human life. If this is the case, then wouldn’t it make sense for biotech companies to reach humans via the web? Yes, yes it would.

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Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.


At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we’ve tracked about 480 billion page views on about 250 million distinct pieces of content; most of this content consists of articles from leading U.S. and European publishers.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

How To Create Your Buyer Persona In 5 Easy Steps


Building your buyer persona requires a lot of effort and is a very complex process. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re here to help you out. Check out the following 5 steps and contour your personas as easy as do-re-mi. […]. Advertising Marketing

Active Content Governance, Your Antidote to Content Chaos


Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog. Customer Experience Marketing Strategy

Blogging For Small Businesses: Why Bother?

Pearl Digital Marketing

Blogging for small businesses can be time and resource consuming, so why would a small business owner even bother? Well, let's take a look at some statistics that may surprise you. Blogging for small business

5 YouTube Description Templates That Have Helped Our Videos Go Viral


YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.

Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

These Brands Are Humanizing B2B Marketing: It’s About People, Not Algorithms

Content Standard

It’s easy to feel like B2B services brands are stuck speaking their own languages. Many of them—especially those in finance and professional services—feel the need to “sound professional,” which often means jargon, acronyms no one understands, and writing that sounds straight out of a trade journal. And when it comes to content marketing, that style just won’t fire up your audience toward conversion.

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Bring more innovation to your demand generation now


Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research, marketers are split. Half of the marketers say they’re “old school” while the other half believe their approach is innovative. Circle Research found that most of the marketers (93%) who describe themselves as innovative say that it has made their marketing more effective.

The Ultimate Guide to Lead Generation: IoT Solutions

Unbound B2B

Introduction. According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020. Undoubtedly, IoT is defining and reshaping markets to the extent that its growth has been termed as ‘the next Industrial Revolution.’ Essentially, IoT has influence over the way people work, entertain, travel, communicate and live. Figure 1: The IoT landscape.

Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Demystifying digital advertising campaign data


As marketers, our job boils down to two key elements: telling a great story and reporting data. Often we mix those elements to discuss the effectiveness of our digital advertising efforts with our boss, clients, and co-workers. The challenge is that digital advertising campaign data is indifferent. It’s just numbers. Without proper context or the hands of a gifted story-teller, data can be used to support or refute any position.

The ultimate social media listening guide for marketers

Sprout Social

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.

Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support


Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon. We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes.

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Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 1


In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics. Gain the insights you need for your marketing campaigns and discover what you need to know about attribution models and methods.

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.