Tue.Mar 26, 2019

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions.

3 Proven Tips to Avoid the Spam Folder

Act-On

Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability. Email

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Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells.

The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What Is A Content Strategy Platform And Why You Need One

Marketing Insider Group

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.

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How Marketers Can Bridge Innovation and Business

Kaon

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side.

Are you considering behavior-based personalization?

Biznology

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!”

The 7 Most Important Takeaways From the Contently Summit

Contently

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. That’s an impossible model for success. At the 2019 Contently Summit, we wanted to focus on a different model.

Empathy: The Essential Element of B2B Content

Golden Spiral

Without empathy, your B2B marketing copy is going is going to fall flat. In recent years, there’s been a move in B2B marketing (and marketing in general) to develop brand voices that are empathetic with the customer. Empathy is necessary for creating content that will resonate with your audience.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 1

SEMrush

In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics.

6 Essential Stages of Influence

BuzzSumo

Few abilities will serve your marketing goals better than being able to wield influence. This doesn’t just refer to moving leads through your funnel, though. Influence is also a powerful tool for moving people from passivity to partnership.

Why Biotech SEO is a Critical Element in Converting Website Visitors

EMagine B2B Blog

Since the healthcare and life sciences industry is much of emagine’s customer base, I talk to a lot of biotech companies about digital marketing. A common question they tend to have is focused on biotech SEO and if search engine optimization is worth their time and money.

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Appointment Setting Amongst the Journey of Strategic Prospecting

TrueInfluence

If this blog started with the premise of how important appointment setting to strategic prospecting, your initial reaction would rightly be along the lines of “duh”. So, this blog cleverly avoided this supposition.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.

Parse.ly

At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors.

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

Evergage

Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing.

5 Brands that Centered Digital Transformation Around Customers

Marketo

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference.

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How to Network to Your Next Client: 5 Dos, 5 Don’ts, 5 Great Examples

ClearVoice

There’s an iconic scene in my favorite baseball movie of all-time, ‘Field of Dreams’, when a voice from the sky whispers, “ If you build it, he will come.” ” In this case, it was a baseball field in the middle of an Iowa cornfield. And they did come, eventually.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Get to Your Audience’s Core: Know Their Content Intent

Content Marketing Institute

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute. Company News

Best ECO Friendly Promotional Products for 2019

We Are Promotional

It’s clear to see that big changes are needed in order to save the planet, the aggregation of small changes by each and every one of us would ultimately result in a big shift towards a healthy and sustainable planet.

Active Content Governance, Your Antidote to Content Chaos

Kapost

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog.

Blogging For Small Businesses: Why Bother?

Pearl Digital Marketing

Blogging for small businesses can be time and resource consuming, so why would a small business owner even bother? Well, let's take a look at some statistics that may surprise you. Blogging for small business

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support

Litmus

Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.

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How to Build an Effective Facebook Advertising Strategy From the Ground Up

SocialBakers

Starting a Facebook advertising campaign without any kind of strategy or planning, dooms it to fail before it has even begun

5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S.

These Brands Are Humanizing B2B Marketing: It’s About People, Not Algorithms

Content Standard

It’s easy to feel like B2B services brands are stuck speaking their own languages.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Bring more innovation to your demand generation now

B2B Lead Blog

Do routinely look for ways to drive innovation with your demand generation approach? Or do you feel behind the curve? According to research by Circle Research, marketers are split.

How to Build an Effective Facebook Advertising Strategy From the Ground Up

SocialBakers

Starting a Facebook advertising campaign without any kind of strategy or planning, dooms it to fail before it has even begun. Social Media News facebook facebook ads facebook marketing

The Ultimate Guide to Lead Generation: IoT Solutions

Unbound B2B

Introduction. According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020.