Tue.Mar 26, 2019

3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions.

3 Proven Tips to Avoid the Spam Folder

Act-On

Having your emails read as spam is every marketer’s worst nightmare. These 3 tips will help you avoid the spam folder and improve deliverability. Email

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Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

Although artificial intelligence (AI) is growing as a prominent tactic among marketers, new research suggests that many marketers are still hesitant to turn to it to achieve their top objectives.

The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells.

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What Is A Content Strategy Platform And Why You Need One

Marketing Insider Group

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.

Are you considering behavior-based personalization?

Biznology

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!”

6 Essential Stages of Influence

BuzzSumo

Few abilities will serve your marketing goals better than being able to wield influence. This doesn’t just refer to moving leads through your funnel, though. Influence is also a powerful tool for moving people from passivity to partnership.

Why Biotech SEO is a Critical Element in Converting Website Visitors

EMagine B2B Blog

Since the healthcare and life sciences industry is much of emagine’s customer base, I talk to a lot of biotech companies about digital marketing. A common question they tend to have is focused on biotech SEO and if search engine optimization is worth their time and money.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.

Parse.ly

At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors.

The 7 Most Important Takeaways From the Contently Summit

Contently

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. That’s an impossible model for success. At the 2019 Contently Summit, we wanted to focus on a different model.

McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

Evergage

Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing.

How to Network to Your Next Client: 5 Dos, 5 Don’ts, 5 Great Examples

ClearVoice

There’s an iconic scene in my favorite baseball movie of all-time, ‘Field of Dreams’, when a voice from the sky whispers, “ If you build it, he will come.” ” In this case, it was a baseball field in the middle of an Iowa cornfield. And they did come, eventually.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Active Content Governance, Your Antidote to Content Chaos

Kapost

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog.

Understanding Attribution Models: One-Touch vs. Last Touch

Brightedge

In marketing, understanding the ROI of various strategies and advertising efforts is essential. With the sheer number of channels available, brands must carefully rank what works most effectively with their target customers.

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Blogging For Small Businesses: Why Bother?

Pearl Digital Marketing

Blogging for small businesses can be time and resource consuming, so why would a small business owner even bother? Well, let's take a look at some statistics that may surprise you. Blogging for small business

Gmail rolls out AMP for Email—and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support

Litmus

Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Get to Your Audience’s Core: Know Their Content Intent

Content Marketing Institute

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute. Company News

5 Brands that Centered Digital Transformation Around Customers

Modern B2B Marketing

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. That was the main takeaway of this morning’s keynote session at Adobe Summit—The Digital Experience Conference.

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Empathy: The Essential Element of B2B Content

Golden Spiral

Without empathy, your B2B marketing copy is going is going to fall flat. In recent years, there’s been a move in B2B marketing (and marketing in general) to develop brand voices that are empathetic with the customer. Empathy is necessary for creating content that will resonate with your audience.

These Brands Are Humanizing B2B Marketing: It’s About People, Not Algorithms

Content Standard

It’s easy to feel like B2B services brands are stuck speaking their own languages.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 1

SEMrush

In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics.

Demystifying digital advertising campaign data

Choozle

As marketers, our job boils down to two key elements: telling a great story and reporting data. Often we mix those elements to discuss the effectiveness of our digital advertising efforts with our boss, clients, and co-workers. The challenge is that digital advertising campaign data is indifferent.

How to Create In-Depth Content That Ranks Better

MarketMuse

This webinar features Jeff Coyle (MarketMuse Co-founder & Chief Product Officer) and Jeff Baker (Director of Marketing at Brafton) discussing the secret to better ranking – writing higher-value content that far exceeds what currently exists on the web.

The Ultimate Guide to Lead Generation: IoT Solutions

Unbound B2B

Introduction. According to Cisco, the number of devices connected to the Internet of Things (IoT) today is 15 billion, and this number is set to rise to 50 billion devices by 2020.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.