Tue.Mar 26, 2019

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3 Storytelling Techniques to Improve Your B2B Content Marketing

KoMarketing Associates

Good storytelling is an art form. As a B2B content marketer, you may think that best practices for writing a fiction novel don’t exactly translate to your post about SaaS solutions. But, there are a few techniques we can apply to create content that engages our audience and leaves a lasting impression. So – let’s dig into how to refine your writing with classic storytelling techniques: 1.

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Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.

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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Some focus on offering consumers bargain prices. Some strive to protect or improve the natural environment. Others seek to fulfill a social mission, such as hiring people who face barriers to employment. But rarely does one firm check all of those boxes— and sponsor an annual robot fashion show to boot.

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What Is A Content Strategy Platform And Why You Need One

Marketing Insider Group

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. An increasing number of businesses are discovering the benefits of using a content strategy platform to plan and execute their content […]. The post What Is A Content Strategy Platform And Why You Need One appeared first on Marketing Insider Group.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How Marketers Can Bridge Innovation and Business

Kaon

This article was originally published by Chief Executive, “Kaon Interactive CEO on Bridging Innovation and Business,” January 18, 2019. Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. When he joined Kaon Interactive in 2005, it was still very much a technology-focused orientation.

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Are you considering behavior-based personalization?

Biznology

If you are like most marketers, you’ve probably been salivating over personalizing your website for years. It has always seemed like a good idea, but it’s never seemed possible. At first, you thought, “If Amazon can do it, we can do it!” But then your IT folks told you the way Amazon does it. Amazon has so many products and so many purchases in its history–and so many repeat visitors–that it is relatively simple to guess what people want.

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The 7 Most Important Takeaways From the Contently Summit

Contently

Today’s marketers are expected to be Swiss Army knives. They’re supposed to write, edit, shoot video, run campaigns, analyze data, prove ROI, work with sales, help accounts, know HTML, and then maybe sleep if there’s any time left in the day. That’s an impossible model for success. At the 2019 Contently Summit, we wanted to focus on a different model.

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The B2B Sales Rep’s Guide to Getting Past Gatekeepers

Zoominfo

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye.

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Get to Your Audience’s Core: Know Their Content Intent

Content Marketing Institute

Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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6 Essential Stages of Influence

BuzzSumo

Few abilities will serve your marketing goals better than being able to wield influence. This doesn’t just refer to moving leads through your funnel, though. Influence is also a powerful tool for moving people from passivity to partnership. Grow your influence and you will also grow a network of people who can help you build your brand, find new leads, explore opportunities, and much more.

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What Should I A/B Test? An Ecommerce Homepage Analysis

The Daily Egg

There are four key types – or groups – of data that are used for conversion rate optimization (CRO): We know that data (Analytics) tells us what is happening. We combine data and input from sources like Google Analytics (Analytics), Crazy Egg (Analytics, Heatmaps, User Testing) and SurveyMonkey (Analytics, User Testing) to help us understand […] The post What Should I A/B Test?

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Empathy: The Essential Element of B2B Content

Golden Spiral

Without empathy, your B2B marketing copy is going is going to fall flat. In recent years, there’s been a move in B2B marketing (and marketing in general) to develop brand voices that are empathetic with the customer. Empathy is necessary for creating content that will resonate with your audience. Otherwise, you’ll create distance between you and them, and this distance can have significant negative effects, preventing leads from generating and deals from closing.

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Always up-to-date list of Facebook ad sizes & specs

Sprout Social

Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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5 YouTube Description Templates That Have Helped Our Videos Go Viral

Hubspot

YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.

Youtube 101
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The ultimate social media listening guide for marketers

Sprout Social

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.

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Why Biotech SEO is a Critical Element in Converting Website Visitors

EMagine B2B Blog

Since the healthcare and life sciences industry is much of emagine’s customer base, I talk to a lot of biotech companies about digital marketing. A common question they tend to have is focused on biotech SEO and if search engine optimization is worth their time and money. The biotechnology industry emerged in the 70’s with a core focus on improving the quality of human life.

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McDonald’s Acquisition of Dynamic Yield: I’m Lovin’ It

Salesforce Marketing Cloud

Yesterday evening, news broke that McDonald’s is acquiring personalization vendor Dynamic Yield for $300 million. Not to mix fast food expressions, but that’s a whopper of a deal, with supersize importance for the industry. At first glance, this seems like an unlikely pairing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Weekly Wisdom with Tony Wright: Attribution Modeling and Weighting Part 1

SEMrush

In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics. Gain the insights you need for your marketing campaigns and discover what you need to know about attribution models and methods.

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How To Create Your Buyer Persona In 5 Easy Steps

Bannersnack

Building your buyer persona requires a lot of effort and is a very complex process. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re here to help you out. Check out the following 5 steps and contour your personas as easy as do-re-mi. […].

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How to Network to Your Next Client: 5 Dos, 5 Don’ts, 5 Great Examples

ClearVoice

There’s an iconic scene in my favorite baseball movie of all-time, ‘Field of Dreams’, when a voice from the sky whispers, “ If you build it, he will come.” In this case, it was a baseball field in the middle of an Iowa cornfield. And they did come, eventually. Dead ballplayers. Spoiler alert. But when it comes to your freelance business, *building it* is simply the first step.

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Active Content Governance, Your Antidote to Content Chaos

Kapost

Companies today are under enormous pressure to create vast amounts of content, across an ever-expanding array of channels. And while content has become much easier for you to produce, publish, The post Active Content Governance, Your Antidote to Content Chaos appeared first on Kapost Blog.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Blogging For Small Businesses: Why Bother?

Pearl Digital Marketing

Blogging for small businesses can be time and resource consuming, so why would a small business owner even bother? Well, let's take a look at some statistics that may surprise you.

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Understanding Attribution Models: One-Touch vs. Last Touch

Brightedge

In marketing, understanding the ROI of various strategies and advertising efforts is essential. With the sheer number of channels available, brands must carefully rank what works most effectively with their target customers. The better they understand the places where they best engage their users, the easier it will be to properly allocate resources and bring […].

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How to Build an Effective Facebook Advertising Strategy From the Ground Up

Emplifi

Starting a Facebook advertising campaign without any kind of strategy or planning, dooms it to fail before it has even begun.

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Why Video is Essential to Your Digital Marketing Strategy

Spiralytics

The concept of video marketing is nothing new, but it’s worth looking at the ways in which video marketing has evolved. Dozens of new digital marketing trends are emerging in 2019, and video appears to be one that’s here to stay.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Build an Effective Facebook Advertising Strategy From the Ground Up

Emplifi

Starting a Facebook advertising campaign without any kind of strategy or planning, dooms it to fail before it has even begun.

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4 Benefits of Paid Advertising on Twitter

BenchmarkONE

No topic (except maybe politics) is as divisive as Twitter. Some feel that Twitter is an invaluable resource, naturally encouraging faster responses and more concise thoughts than other forms of social media. Others think it’s a waste of time, full of snippets of thoughts and very little of actual value. While there’s evidence to support both arguments, there are some very real benefits to Twitter if you’re looking for a new marketing venue.

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9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]

Directive Agency

Let’s talk about critical B2B marketing metrics, or what we call: KPIs – key performance indicators. Clients are always asking: “How do you qualify a conversion? What do you consider a conversion?” — So, today, we’re going to go over nine B2B marketing KPIs that are best for your business, what these metrics mean, and which ones we care about most here at Directive.