Tue.Aug 11, 2020

5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.

Paywall: what you need to know about the content monetization method


The digital market creates opportunities every day and has proven itself capable of solving challenges that are considered insuperable. A good example is the music market, in which the possibility of downloading any track or album for free caused people to stop paying for physical media. Over time, apps like Spotify and Rdio have emerged, retaking the strength of an industry thought to be dead. Another good example, this one even more recent, is journalism.

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5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs.

The 64 best WordPress plugins to use on your blog in 2020


WordPress plugins are additional tools that help the improvement of websites and give them additional important functionality. These add-ons provide support for generating CTAs, to optimize page ranking and integrate your website with email and other essential platforms. There are hundreds of plug-in options that can help a lot the daily routine of those who manage websites, e-commerce, and blogs.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

96% of Marketers Say New Innovations Stemming from COVID-19 are Here to Stay

KoMarketing Associates

As a result of the COVID-19 pandemic, many marketers have been forced to shift their goals and strategies, and new research suggests that their changes are here to stay. Merkle recently published a special COVID-19 edition of its “Customer Engagement Report,” and statistics showed that 52% of marketers have increased their spending since the COVID-19 outbreak, and 74% have ultimately changed their approach to customer content.

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The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems


Needless to say, these are challenging times for the air travel industry. But a number of airports around the world are taking advantage of this slow time to upgrade their technology infrastructure. They know air travel will bounce back strongly at some point, and they want to be ready for that.



Laura Field , a colleague, friend and fellow communicator, joined the Sharons to discuss how vital it is that we listen to our internal beings—particularly given all we are dealing with in this moment. Laura has an intriguing background — being both a communications expert and a spiritual director — and offers us intriguing insights about self-care and burnout.

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Top Telemarketing Trends & Predictions for 2021

Only B2B

The world is adopting the rapid digitization. Many businesses are incorporating the digital services and products. The incorporation of digitization, help these businesses to develop the operational strategies. There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But the world of telemarketing and contact centers will make the most of it. Gone are the days, when there was an extreme need for expert telemarketers to generate leads.

The Simple Content Creation Formula for Creating Effective Content – Every Time


There's already enough junk on the internet these days. We don't need your lackluster, self-serving content contributing to the problem. Instead, use this simple content creation formula to ensure you're always creating amazing content. Content Marketing Content Planning Content Strategy Tips & How-Tos content creation formula marketing planning production promotion strategy

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Conquer Your Video Fears and Get on Camera

Content Marketing Institute

With several video meetings under your belt, it’s time to make yourself the star of the show. Step out from those internal meetings and go live for all to see. You’ll gain visibility and enhance your personal brand. Continue reading → The post Conquer Your Video Fears and Get on Camera appeared first on Content Marketing Institute. Company News

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5 hacks to increase the visitor’s time on page and boost your conversions


Among the many Digital Marketing goals, one of them is to attract more visitors to your pages and thus generate more conversions. . For this to happen, however, it is essential to ensure that the user finds something relevant when accessing your site. But how to find out if the experience is positive or not? One way is by monitoring the time on page. After all, what is the benefit of generating high traffic to your blog, for example, but realize that each visitor’s average time is small?

Your Reputation IS Your Business


Five months ago, almost overnight, B2B sellers and marketers lost the ability to conduct in-person engagement with their clients and prospects. What followed was an erratic shift in marketing budgets, travel cost slashes and layoffs. Field marketing is being redefined. Forward-thinking marketing teams view this down time as an opportunity to retool and upskill: “AI is the game-changer and right now is the time to inject AI into sales and marketing teams”.

A Free Social Media Proposal Template to Help You Win Clients


A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. Maybe you’re responding to an RFP (request for proposal). Or maybe you’re sealing the deal with a lead your sales team has been nurturing. Either way, a social media marketing proposal is the document that takes a new customer from prospect to client.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Trend Lightly: Fashion Influencing While Black


The Summer 2020 protests have brought attention to racial inequality in the United States. For Black fashion influencers, it's also resulted in follower growth

Focus Your Account Based Selling with Intent Data


I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. It’s that there are deals out there where we’re not even in the conversation. ”. Talk about instilling a sense of urgency!

The Challenger Sale in Marketing: Gain Buying Group Consensus


The Challenger Sale has turned sales on its head in some ways since Matthew Dixon and Brent Adamson wrote it nearly a decade ago. With the shift to more account-based marketing (ABM) and targeting buying groups rather than individual personas, it’s time to also turn some of our ideas about personas on their heads in our content marketing strategy. What Is the Challenger Sale?

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7 Steps to Building an Effective E-Commerce Store


E-commerce is driving people to spend money in online stores because it’s fast, easy, and convenient. Here’s a step-by-step guide on how to properly set up an e-commerce website that sells. The post 7 Steps to Building an Effective E-Commerce Store appeared first on Spiralytics Inc. Conversion Rate Optimization Digital Marketing E-commerce

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

7 Signs Your Manufacturing Company Should Hire a Marketing Agency

SmartBug Media

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Increase efficiency, productivity, and performance. Stay informed about the latest marketing trends, tools, and technology. Drive better results faster.

Back-to-school advertising in 2020


Grab your pencils, notebooks, and Ti-84 calculators. The 2020 back-to-school season has begun. Before you get too excited, marketers should expect some changes. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years.

How Behavioral Targeting Gets Your Content Seen By the Right Audiences


What optimization strategies are you using to improve the performance of ads? If you're like almost half of marketers , your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that's relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you're generating the most qualified leads with your targeted ads?

Ultimate Guide To Generating Leads for Cyber Security

Unbound B2B

The post Ultimate Guide To Generating Leads for Cyber Security appeared first on UnboundB2B. Ebook Resources Uncategorized

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Blisteringly Fast Ways Chat Drives Marketing And Sales Results

Square 2 Marketing

If Speed Is Your Thing, Then You Can’t Ignore Chat Anymore. In business, speed kills. It kills your competition if you can get back to the prospect faster, get them what they want faster, give them a better experience faster, answer their questions faster and get them information faster. If speed is so important, why are so many companies still relying on the slower-than-molasses sales and marketing tactics that don’t take advantage of today’s technology?

10 Ways to Add Value to Your Customer’s Buying Experience

Unbound B2B

Introduction. In a highly competitive business environment, customer experience is increasingly becoming a key differentiator. Customers are no longer basing their loyalty to brands on products or prices. Rather, they are choosing to stay loyal for the positive experiences they receive from them. As a matter of fact, 81% of businesses that offer customers positive experiences perform better than their competitors. The results of this are tangible.

How to Get Free Instagram Followers: 35 Tips that Actually Work


To use Instagram effectively, you need to build a solid base of Instagram followers. But it can be tricky for brands to figure out exactly how to make that happen. The days of shortcuts like buying followers or using bots are over. These tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand.

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Unified Integration in Action: How to Enhance Data Flow and Fortify Governance

Aberdeen HCM Essentials

A comprehensive data integration strategy complete with strong governance and oversight is more important than ever — especially in times of uncertainty. Business environments need to be prepared for rapid changes, which is only possible when decision-makers have high-quality data readily available.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.