Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. However, a gap exists between what brands are doing and what they need to do to achieve authority status, cut through the clutter, and better define their space or special sauce.

Thought Leadership 104

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 104

Marketing Insider Group

JULY 9, 2018

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […]. The post Meet the Marketing Owner, Agile Marketing’s Make or Break Role appeared first on Marketing Insider Group.

Marketing 107

Marketing Tools 107

KoMarketing Associates

JULY 9, 2018

Marketers are constantly working to maintain relationships with customers, and new research suggests that they are using a wide array of channels, such as email, to reach out to them on a regular basis. ProsperWorks recently conducted “The State of Customer Management in the Relationship Era” report to determine how marketers and sales representatives are maintaining relationships with existing customers.

Marketing Report 143

Marketing Report Advertising Channels Ad Building Work Management 143

Marketing Insider Group

JULY 9, 2018

Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down. But, what if trying to pin it down and put it in a box is exactly what has limited marketing leaders from doing their job well in the first place? According to the latest joint report released […]. The post Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study appeared first on Marketing Insider Group.

CMO 182

CMO Studies Marketing Report Marketing & Strategy 182

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Webinar Metrics

Contently

JULY 9, 2018

You can learn a lot about a person based on the “frequently used” section of their emoji keyboard. By now, emojis have made their way into almost all forms of digital communication. Kids, parents, and grandparents all have at least some context for what they mean and how they’re used. My own “frequently used” section, pictured below, seems pretty accurate, apart from the badminton racket.

Internet Marketing 152

Internet Marketing Custom Publishing Marketing Report Analysis 152

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved?

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Adobe Experience Cloud Blog

JULY 9, 2018

Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in many leadership positions at SAP, Salesforce, Microsoft, BusinessObjects, and Crystal Decisions.

CMO 130

CMO Trends Marketo Thought Leadership 130

Contently

JULY 9, 2018

You can learn a lot about a person based on the “frequently used” section of their emoji keyboard. By now, emojis have made their way into almost all forms of digital communication. Kids, parents, and grandparents all have at least some context for what they mean and how they’re used. My own “frequently used” section, pictured below, seems pretty accurate, apart from the badminton racket.

Internet Marketing 85

Internet Marketing Custom Publishing Marketing Report Analysis 85

EveryoneSocial

JULY 9, 2018

If you want to experience the epitome of self-centered, spammy social media, follow a company who only posts about its products or services. Also, if you were told social media is the ideal place to post about your business and that alone will get attention from your target audience, then you were misled. Social media is the perfect place to post relevant content for your target audience to get positive attention for your brand.

Ideal Customer Profiles 76

Ideal Customer Profiles Thought Leadership Curation Content 76

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. In late June, Instagram launched IGTV, its longform video platform. Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones. Instagram’s new venture raises some questions—namely, what sort of content can we expect from the platform, and how should brands get involved?

iProspect 83

iProspect Advertising Agencies Brand Identity Branding 83

Hubspot

JULY 9, 2018

Last week, on the Fourth of July, I was feeling rather patriotic, so I decided to binge watch the HBO classic Band of Brothers. The critically acclaimed mini-series takes place in Europe during World War II, recounting Major Richard Winters’ leadership of Easy Company from a grueling boot camp to the invasion of Normandy and on to the end of the war.

Lead Scoring 76

Lead Scoring Lead Ranking Work Management Marketing Management 76

JotForm

JULY 9, 2018

Do you: “Strongly Agree — Agree — Somewhat Agree — Neutral — Somewhat Disagree — Disagree — Strongly Disagree?” Ugh. The Likert scale. If you’ve ever filled out a form (or had to collect data) using one of these, you’ll know exactly what I mean. My Master’s Thesis relied on a Likert scale-powered.

64

64

Outreach

JULY 9, 2018

After a long holiday week of sparklers, sun (yes, we have that in Seattle!), and cookouts, we had a lot of time to reflect on things to be grateful for -- independence, summer, and our fantastic Prodgineering team here at Outreach. While the rest of us were cooking up burgers and hotdogs to celebrate warmer, sunnier days, our team has been cooking up some killer new features and updates to Outreach.

Product 68

Product Outreach Distribution Contacts 68

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Social Media

Kapost

JULY 9, 2018

Sales and marketing alignment in B2B companies is a conflict that has staying power. It’s been a topic for as long as I can remember—and I’ve been around a long. The post Craft an Outstanding Customer Experience with Sales and Marketing Alignment appeared first on Kapost Content Marketing Blog.

B2B Sales 63

B2B Sales Paid Search Agency B2B Marketing Marketing 63

Fusion Marketing Partners

JULY 9, 2018

4-Part series on how to create a frictionless experience In Part Two you put yourself in the mind of your customer, following […].

Case Study 67

Case Study Case Studies Studies Companies 67

Hubspot

JULY 9, 2018

With over 100 million daily active users , Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 -- a hard demographic to reach through more traditional marketing efforts. But how can your business best engage with Snapchat users? Sure, you can buy Snapchat ad space, but that won’t allow your message to spread organically.

Marketing & Strategy 71

Marketing & Strategy Marketing Strategy Template Guidelines 71

Vidyard

JULY 9, 2018

Bethany Bohme is a top Account Executive (AE) at MediaValet , a digital asset management software provider who is in the business of helping global companies organize, manage and share valuable digital assets. To help build more personal connections with her accounts, Bethany recently introduced video as part of her selling process. She’s had great success so far including helping to close a large deal for MediaValet.

Digital Asset Management 58

Digital Asset Management Video Marketing Sales Cycle Paid Search Agency 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JULY 9, 2018

Twitter has made a point of promoting its efforts to curb platform abuse -- especially since it was revealed that, in addition to many of its social media counterparts, the network was weaponized to spread false and divisive information around the 2016 U.S. presidential election. In March, the company announced it was accepting proposals to measure how best to improve the " health " of the network.

Twitter 66

Twitter CAN-SPAM CMO Customer Surveys 66

EMagine B2B Blog

JULY 9, 2018

A lot of times when people are doing a new website, they skip over the strategy – out of fear it’s going to be too expensive, too time consuming, or that consultants are going to come in and portray them incorrectly. The fact of the matter is, defining your strategy upfront is really one of the most important things you can do when you’re first developing a website.

Marketing Websites 59

Marketing Websites Marketing & Strategy Consulting Twitter 59

Leadspace

JULY 9, 2018

Social media is an important channel for companies to stake their brand presence, create awareness, drive traffic to their websites and even generate leads. But a lot has changed since the early, heady days of social media marketing. Today’s social media environment is a lot more crowded, noisy and cynical, making it considerably harder to get noticed.

Social Media 54

Social Media Social Marketing Media Lead Ranking 54

Outreach

JULY 9, 2018

In an ideal world, your organization would have bottomless pockets and ideal headcount for your sales department. Every rep would respond to leads within minutes, handoffs to account executives would move seamlessly, and every sale that’s rightfully yours would be landed — and then later, renewed. In the real — and sometimes less-than-ideal world — it’s more common for sales department leaders to operate under constraints: headcount varies and resources are finite.

Resources 56

Resources Efficiency Organic Leads Contact Marketing 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Brightedge

JULY 9, 2018

In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and Web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and […].

SEO 53

SEO Segmentation Resources Practices 53

The ROI Guy

JULY 9, 2018

Each year CSO Insights produces their Buyer Preferences survey, a tally of how buyers are evolving, and how well Sales is able to connect, engage and close in light of a changing environment. The good news, sales reps are still being engaged to help make purchase decisions, and are meeting expectations in the majority of their relationships, so it would seem that the “death of the B2B sales rep” may be greatly exaggerated.

Business 53

Business Peer-to-peer Differentiation Case Studies 53

BOP Design

JULY 9, 2018

When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look like something out of the 1970s? Is it clean or is there dust built up in all the corners? Does it have an easy to find directory to get you where you need to go?

Marketing Websites 48

Marketing Websites B2B Design Template 48

33Across

JULY 9, 2018

What was the buzz around the office last week? What publishers and advertisers think of artificial intelligence, providing more transparency in programmatic, and how GDPR is increasing the demand for guaranteed programmatic deals. The post Last Week Today: Artificial Intelligence, More Transparency in Ad Tech, and Guaranteed Programmatic Deals appeared first on 33Across.

Transparency 48

Transparency Ads Buzz Demand 48

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Engagio

JULY 9, 2018

Even with increased budget and resources on an ABM strategy, there are still companies across multiple industries such as technology, financial services, healthcare and life sciences that aren’t sure what to do next or how to improve their programs. To aid in this learning process, Engagio and some of its strategic partners are hosting a five-part webinar series to help marketers transform their ABM programs and take their ABM initiatives to the next level.

Account Based Marketing 48

Account Based Marketing ABM Budget Programs Webinar Metrics 48

Kapost

JULY 9, 2018

Sales and marketing alignment in B2B companies is a conflict that has staying power. It’s been a topic for as long as I can remember—and I’ve been around a long. The post Quality Customer Experiences Rely on Sales and Marketing Alignment appeared first on Kapost Content Marketing Blog.

B2B Sales 48

B2B Sales Paid Search Agency B2B Marketing Marketing 48

EMagine B2B Blog

JULY 9, 2018

As leaders in healthcare website design, we know that healthcare marketers are forced to balance a lot of different strategic interests and tactics when it comes to creating new content, not to mention creating a new website. What we see often from marketers is that they rely heavily on the branding and messaging and lose sight of the SEO tactics that we’re trying to put into place on their new site.

SEO 48

SEO Design Marketing Websites Brand Identity 48