Webbiquity

AUGUST 2, 2018

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solut

Social Media 143

Social Media Media Marketing Management Allocation 143

Marketing Insider Group

AUGUST 2, 2018

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […].

Marketing & Strategy 189

Marketing & Strategy Marketing Strategy Content Marketing Content 189

Act-On

AUGUST 2, 2018

Are you doing all you can to better market your content. Did you know that most content goes unused once its produced. We recently chatted with Randy Frisch from Uberflip on how marketers can better promote their content.

Content 104

Content Marketing & Strategy Marketing Promotion 104

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue? How dedicated are marketers to future planning?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Influitive

AUGUST 2, 2018

If you’re reading this, you’ve probably put in the research and are ready to start investing in advocacy. Congratulations for coming this far already on your advocacy journey! If you’ve already seen the success that companies like yours have had with their programs, then you know how far advocacy can take you—and hopefully you’re as.

Research 157

Research Paid Search Agency Companies Marketing Prospects 157

Customer Experience Matrix

AUGUST 2, 2018

Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited , which licenses semi-conductor technologies and is itself a subsidiary of the giant tech holding company SoftBank. The price was not announced but was said to be around $600 million. The deal was the second big purchase of a Customer Data Platform vendor in a month, following the Salesforce ’s Datorama acquisition.

Enterprise Management 120

Enterprise Management Buy Marketing Management Vendors 120

Marketing Insider Group

AUGUST 2, 2018

When visitors hit your website, you have seconds, not minutes, to capture their attention. For website strategists and architects, this puts much pressure on the “global header” to pull visitors deeper into the website, and do it quickly. First, let’s level set on what global headers are. “Headers” can mean many things according to online […].

Analysis 110

Analysis Marketing Websites Marketing Content Marketing 110

Biznology

AUGUST 2, 2018

I used to like the term “data-driven marketing.” I really did. But I kept running into people telling me that they were doing data-driven marketing when it just didn’t seem to be the case. They collect data, yes. They report data, yes. But the “driven” part, not so much. Data-driven means that you make decisions based on the numbers.

Conversion Rate 120

Conversion Rate Newsletter Paper Conversion 120

Hubspot

AUGUST 2, 2018

44 percent. That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 2, 2018

Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 100

Storytelling Brand Identity Branding Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 2, 2018

“Why are you playing that Nintendo?”. “You ought to be learning a real skill with your time.”. “Go play outside like they did in the good ole days.”. Do any of these statements sound familiar to the gamers out there? Growing up, it was preached by the older generation that video games were a waste of time and even demonized by the media to be a cause of the violence in the world.

Training 91

Training Video Marketing Case Studies Case Study 91

JotForm

AUGUST 2, 2018

“How about this one?” I glanced at the dark green shirt my wife was holding up. Not my favorite. In fact, I couldn’t remember the last time I’d worn it. We’re a small family, and we pride ourselves on living ecologically. Even so, our apartment felt like it was bursting at the seams, which is why.

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Outreach

AUGUST 2, 2018

At Outreach, we believe sales is the lifeblood of innovation, and salespeople are the backbone of any business. Our economy was built on the back of sales; the world’s products and services rely on sales teams to be brought to market — sellers who are committed to solving prospects’ pain points and problems. That’s why we’ve made it our mission to support, and amplify the efforts of, every member of the revenue team — from quota-carrying prospector to AE to visionary CEO.

Outreach 83

Outreach Acquisitions Peer-to-peer Thought Leadership 83

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Engagio

AUGUST 2, 2018

Content marketing and ABM are often seen as opposing strategies. Content marketing is designed to attract as much inbound interest as possible, while ABM is designed to proactively go outbound to break into a defined list of target accounts. However, some of the smartest companies have found a way to marry the two powerful marketing ideas, resulting in not only an increase in high-quality leads but also better engagement with their target accounts.

Top of Funnel 67

Top of Funnel B to B Account Based Marketing ABM 67

Hubspot

AUGUST 2, 2018

Quotes About Change. “The measure of intelligence is the ability to change” -Albert Einstein. “The greatest discovery of all time is that a person can change his future by merely changing his attitude” -Oprah Winfrey. “Every day the clock resets. Your wins don't matter. Your failures don't matter. Don't stress on what was, fight for what could be.“ -Sean Higgins.

Dwell 72

Dwell Verticals Startups Positioning 72

Convert

AUGUST 2, 2018

“I was just a beginner in the industry with a website that sold lighters. There wasn’t anything special about it, so whenever I used to look at some of my website metrics, I saw that a lot of visitors were coming to my site, some of them were even checking out the products and how.

Traffic 69

Traffic Conversion Marketing Websites Product 69

SnapApp

AUGUST 2, 2018

Exciting news to share! We’ve added a new tool to the SnapApp platform – SnapApp for PDF – that’s going to dramatically change how you approach your standard white papers and ebooks. Gated PDFs have long been the cornerstone of B2B demand gen – but the download-MQL-sales call process is ineffective, and really not at all in line with how prospects actually buy today (check out our research into what your buyers really want during the process).

Marketing Automation Services 63

Marketing Automation Services Sales Qualified Leads Tools Marketing Qualified Leads 63

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

FMG Suite

AUGUST 2, 2018

Financial advisors have a vested interest in earning the trust of their clients. In a survey of wealth advisory clients, […].

Customer Surveys 75

Customer Surveys Marketing Analytics Tools Marketing Websites Google 75

Directive Agency

AUGUST 2, 2018

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. Here is the video abo ve in blog format. You’re welcome. ].

Adwords 63

Adwords Budget Programs Google Video Marketing 63

Act-On

AUGUST 2, 2018

Content 100

Content Marketing 100

AgencyEA

AUGUST 2, 2018

Reimagined for its fourth consecutive year and Chicago debut, Refinery29’s 29Rooms inspired, engaged and enchanted huge crowds in a massive warehouse in West Town this past weekend. The pop-up has toured New York and California, but this summer is the first time it has graced the midwest with its special blend of quirky and confessional […].

Brand Identity 53

Brand Identity Branding Thought Leadership 53

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

SnapApp

AUGUST 2, 2018

Exciting news to share! We’ve added a new tool to the SnapApp platform – SnapApp for PDF – that’s going to dramatically change how you approach your standard white papers and ebooks. Gated PDFs have long been the cornerstone of B2B demand gen – but the download-MQL-sales call process is ineffective, and really not at all in line with how prospects actually buy today (check out our research into what your buyers really want during the process).

Marketing Automation Services 48

Marketing Automation Services Sales Qualified Leads Tools Marketing Qualified Leads 48

ERDM

AUGUST 2, 2018

Article by Ernan Roman Featured on CustomerThink.com Marketers are constantly introducing newer and more sophisticated Customer Experiences (CX). But, how do you ensure that all of your customer touchpoints will align with the promise of these new CX improvements? Based on our VoC research , we have learned that the brands most successful in making their CS (Customer Service) and back-end processes align beautifully with their front end CX, are those which involve and integrate every department

Service 51

Service Touchpoints Tips Paid Search Agency 51

EMagine B2B Blog

AUGUST 2, 2018

Over the last 17 years, I have always been in a role that revolved around interpreting client requests and feedback. From my early days as a developer to now, where I oversee all website support functions at emagine, I have seen my fair share of cases/tickets/emails/direct mail/overnight FedEx printouts for feature requests and issues that need to be addressed.

Marketing Websites 48

Marketing Websites Youtube Ad Agencies Efficiency 48

Only B2B

AUGUST 2, 2018

The post appeared first on ONLY B2B.

B2B 81

B2B Content 81

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

MarketMuse

AUGUST 2, 2018

What does Google like? One of the most significant challenges content marketers face is that they lack clear, actionable directions to create content that performs well in search. In this post we’ll look at a 4-step process you can incorporate within your content writing workflow to put the odds of search engine ranking in your favor.

Content 41

Content Search Marketing Google Process 41

DrumUp

AUGUST 2, 2018

Did you know that 84% of your target audience trusts in reviews and recommendations? People are more likely to eat at a restaurant or stay at a hotel when it has been recommended to them by friends and family, colleagues and random internet personalities. That’s what makes employee advocacy so valuable for hotels and the.

Practices 40

Practices Best Practices Personalization Social Media 40

Heinz Marketing

AUGUST 2, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring series in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and I’ve been honored to have several heavy hitters in the B2B Sales and Marketing space who have joined our own series over the last few years. We feature a new B2B sales, marketing or business leader here every Thursday answering what have become the standard “ How I Work ” questions.

Eloqua 41

Eloqua Work Management Marketing Management Product 41