Biznology
JUNE 25, 2018
I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. I have been asking them the same question for the last three years, “If people are really getting creeped out by the way marketers are sneaking around with their data, how come no one has started a business around data privacy?
Marketing Insider Group
JUNE 25, 2018
What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering […]. The post Why Employee Activation Is the Future of Marketing appeared first on Marketing Insider Group.
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Zoominfo
JUNE 25, 2018
Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. 400 hours of video are uploaded to YouTube every minute. 6 out of 10 people prefer online video platforms like YouTube to live television.
KoMarketing Associates
JUNE 25, 2018
Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Recently, the company conducted its “Q1 Email Benchmark Report 2018” to gauge how active email recipients are in correlation with marketing efforts. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JUNE 25, 2018
Nope. This is not yet another article warning you about the scary Millennials who’re coming down the road (hey, they’re already here). In fact, the surge of articles “advising” how to deal with this group is now dying down. That doesn’t mean businesses have cracked this segment or that they fully understand how to market […]. The post Don’t Forget the Millennials Already: 4 Tips for Targeting the Biggest Customer Segment appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Lattice
JUNE 25, 2018
Informatica, leader in data-driven digital transformation, is a beta member of Lattice’s new platform, Atlas. They shared their ABM journey with Lattice Atlas at Marketo Summit 2018.
Act-On
JUNE 25, 2018
Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for.
Content Marketing Institute
JUNE 25, 2018
Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task? Yes. Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups.
33Across
JUNE 25, 2018
What was the buzz around the office last week? Ad tech going back to contextual targeting, what to expect programmatically during midterm elections, and how audiences can help publishers monetize. The post Last Week Today: Context Is Key, Programmatic and Midterm Elections, and Monetizing with Audiences appeared first on 33Across.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Go Beyond SEO
JUNE 25, 2018
Pay-Per-Click (PPC) Advertising. Part 1 – Introduction and the Why, Where and How. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out f
Hubspot
JUNE 25, 2018
There are a few different reasons you might want to use a portable app, which is software that can run on a computer without being installed. First, if you often switch back and forth between your work and home computer, you can transfer a portable app via USB flash device, portable hard drive, or the cloud from one computer to another. This enables you to work on projects from different devices at your leisure.
Envy
JUNE 25, 2018
After a while of hearing rumors about LinkedIn’s plan to focus on content, the day has finally arrived! If you’re lucky enough to be a part of the early roll out, you might have noticed new suggestions on the left side of your feed. But before you run to check it out, remember that us marketers have a history of abusing very useful tools; let’s try to treat this one differently.
Ontraport
JUNE 25, 2018
One of the most crucial steps before launching a landing page is to set up tracking so you can see what’s working and make improvements. The post The 5 Tracking Scripts We Never Publish a Page Without appeared first on The ONTRAPORT Blog.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Go Beyond SEO
JUNE 25, 2018
Pay-Per-Click (PPC) Advertising. Part 1 – Introduction and the Why, Where and How. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out f
Content Standard
JUNE 25, 2018
The U.S. team’s absence from this summer’s FIFA World Cup was not only felt by its demoralized fans; advertisers and marketers also took the lack of American participation like a punch to the gut. Here comes arguably the world’s largest and most engaging sporting event, a typical goldmine of global sponsorship opportunities , and the world’s largest economy has no horse in the race.
Go Beyond SEO
JUNE 25, 2018
Pay-Per-Click (PPC) Advertising. Part 1 – Introduction and the Why, Where and How. Fundamentally speaking, PPC advertising is a form of online advertising where an advertiser is charged when their ad receives a click after appearing in search engine results pages, rather than paying for an ad impression, or when the ad is shown or seen. Digital marketing and advertising is notorious for having its own language and agencies tend to try and create their own terms in an attempt to stand out f
Engagio
JUNE 25, 2018
There is a lot of discussion in marketing around engagement. But what is it really? Engagement is an early hallmark of success. It’s the new marketing currency. While there is quite a bit written about how desirable the outcome is (i.e., revenue), creating the right activities that result in engagement and measure engagement is more nebulous. What is engagement?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
MarketJoy
JUNE 25, 2018
Written By. Rahul Thakur. Share. Get a Free Quote. [contact-form-7]. Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. This method focuses on an undiscovered client-base.
Lead Liaison
JUNE 25, 2018
Sales enablement – a strategic, collaborative discipline, designed to add value to customer interactions and improve predictable sales results – is a business function that has grown rapidly over the past few years. In fact, when CSO Insights began its annual Sales Enablement Optimization Study in 2013, just 19.3 percent of organisations had a dedicated enablement function or programme, and that figure reached 59.2 percent in 2017.
Envy
JUNE 25, 2018
After a while of hearing rumors about LinkedIn’s plan to focus on content, the day has finally arrived! If you’re lucky enough to be a part of the early roll out, you might have noticed new suggestions on the left side of your feed. But before you run to check it out, remember that us marketers have a history of abusing very useful tools; let’s try to treat this one differently.
FMG Suite
JUNE 25, 2018
When it comes to the question of how you are using social media to grow your business, sometimes it can […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Brightedge
JUNE 25, 2018
The BrightEdge community is robust and always expanding. As the VP of Customer Marketing, my job is to launch and support programs that drive community relationships and marketing success. Here is an update on some of the most popular programs BrightEdge runs. BrightEdge Product Certification—More than 7,000 Certified—50 New Product Training Videos Just Released More […].
Ledger Bennett
JUNE 25, 2018
Ahhh social selling. If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. SAP. Any B2B social selling blog worth its salt will mention SAP amongst the most influential leaders in the social selling sphere.
Ontraport
JUNE 25, 2018
THE RESTAURANT BOSS Ryan Gromfin helps restaurant owners operate better restaurants, transforming his one-to-one coaching service into a one-to-many. READ MORE ?. The post Success Stories: The Restaurant Boss appeared first on The ONTRAPORT Blog.
MarketMuse
JUNE 25, 2018
Red Herring announced the winners of its Top 100 North America 2018 event, recognizing the continent’s most exciting and innovative private technology companies. The winners, celebrated at a special awards ceremon y at the Marina Del Rey Hotel, have been chosen from thousands of entrants, whittled down to hundreds making the trip to California. The ceremony, led by Red Herring chairman Alex Vieux, was preceded by two days of keynote speeches, discussions and finalist presentations.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
AdSquare Audiences in Motion
JUNE 25, 2018
On the 9th of May we hosted another event from our thought leadership Audiences In Motion series right in the heart of the of the meatpacking district in NYC. The “meat” of our talks was?—?facing the data quality challenges. Together with our great partners from Experian, HERE Technologies, ibotta, The Trade Desk and Twine Data we had a a packed room and a full agenda.
Smarte
JUNE 25, 2018
Effective marketing database empowers your organization. Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? With accurate and continuously refreshed timely data at your fingertips, you can save time, effort and money to execute sales and marketing campaigns with an optimum ROI.
OutboundView
JUNE 25, 2018
Download Our 26-Page E-Book: OutboundView Predictable Pipeline Strategy. In this Predictable Sales Pipeline Strategy we cover key B2B marketing components such as inbound marketing , outbound marketing , customer profiling, paid advertising, and content distribution. OutboundView. The post Predictable Pipeline Strategy appeared first on.
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