BOP Design
MARCH 20, 2019
What exactly is thought leadership content? If you’ve done any reading about B2B content marketing or blogging , you’ve likely seen the term “thought leadership” thrown around. You may be asking, what exactly is thought leadership content and how do I create this type of content for my organization? What Thought Leadership Is Not. It might be easiest to start with what thought leadership content is not.
NuSpark Consulting
MARCH 20, 2019
You can be the best in the world at what you do, a leader in your industry and an acknowledged expert in your field, but without customers, you’re just another company struggling to stay afloat. Marketing is the critical factor in raising awareness of your offering, communicating with your target audience, and promoting your products or services as a solution to their problems.
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InsightSquared
MARCH 20, 2019
In the 5+ years I’ve spent meeting modern sales leaders and working with SDRs within our network, I’ve learned from the front lines of 200+ SDR and sales teams about what’s really going on within the SDR function and how it could impact the role in the future. The good news is that there’s no consensus on what works and what doesn’t work, since every director, manager, and SDR for that matter thinks that they have the secret sauce of connecting with prospects.
Marketing Insider Group
MARCH 20, 2019
Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
InsightSquared
MARCH 20, 2019
Lucidchart is thrilled to be returning as a platinum sponsor of the revenue ops event of the year, Ramp by Insightsquared ! Last year, VP of Sales Peter Chun led an interactive discussion with ops pros on the business, sales, and marketing sides of the house. We also spoke to many sales, ops, revenue, and marketing leaders who are looking for ways to see a more holistic picture of the accounts that reps are actively working.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MARCH 20, 2019
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.
DiscoverOrg
MARCH 20, 2019
I’m Caryn Kopp, Chief Door Opener. And today on DiscoverOrg’s Whiteboard series, we’re going to DISCOVER what I call the Five Planks of Door Opening Success. If you can hit these five goalposts, you’ll get more responses and more opportunities to get in the door – before your competitors! Did you ever wonder why, despite your best efforts, you’re not getting the meetings that you really want with prospects?
Adobe Experience Cloud Blog
MARCH 20, 2019
Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. The gift was a hit, despite the fact that I’d misspelled her name. But then other magazines offers started to arrive in the mail. Then came requests for donations from charitable groups.
Heinz Marketing
MARCH 20, 2019
By Brenna Lofquist , Marketing Consultant at Heinz Marketing. Account Based Marketing (ABM) has been a hot topic in the B2B Marketing world within the past year or so. Companies are transitioning from casting a wide net to bring in as many leads as possible to targeting specific, key accounts that fit a predefined criteria. A little more background on ABM.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 20, 2019
A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to 'spruce it up a bit' for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism and effort -- something content alone can't always convey. Fortunately, with the help of Zety, I was able to input Max's resume information, choose a template, and have Zety design the piece for me, within a sp
SEMrush
MARCH 20, 2019
SEMrush recently had a webinar with three SEO experts that help clients with blogging optimization - Shelly Fagin, Casey Markee, and Arsen Rabinovich. They answered questions submitted by bloggers and gave so much information we decided to create a written transcript for our readers. The 90-minute webinar has been one of the most watched we have had.
Hinge Marketing
MARCH 20, 2019
?. Whether you’re thinking about adopting marketing automation or you already have, you’re likely thinking about the top strategies to make sure you leverage this investment that you’ve just made. In this three-part video series, I’m sharing the top strategies that we find to be the most effective and I’ve already shared six with you.
Content Marketing Institute
MARCH 20, 2019
Even if you already have your primary website, your domain days aren’t done. A new content hub? Microsite? Campaign? You may need a new-to-you domain. Here’s what you should know. Continue reading → The post Need a New Web Domain? Read this First appeared first on Content Marketing Institute.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Strategic-IC
MARCH 20, 2019
If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? Did you know that when we hear a good story, our levels of oxytocin increase? Indeed, research shows that stories can be up to 22 times more memorable than facts alone.
Valasys
MARCH 20, 2019
The one thing that is constant in business is change. This is particularly true when it comes to Marketing as the tempo of change there is constantly on the fast lane and this leaves the chief executive with a baffling dilemma. Change is expensive and continues to get costlier per day but on the other hand not changing will cost you more. Another thing that must be kept in mind is that companies cannot change willy-nilly.
Bannersnack
MARCH 20, 2019
There’s a big difference between regular advertising and creative advertising. The first one is spammy and product-centric, while the second one focuses on entertaining the viewer, and offering some kind of reward, be that a smile or the satisfaction of grasping a complex joke. Many times, creatives in the advertising industry have turned to pop […].
Genroe
MARCH 20, 2019
The difference between a Digital Marketing Funnel and a Buyer’s Journey You might assume that a digital marketing funnel and a buyer’s journey are the same thing but that would be falling short on a lot that the marketing funnel can achieve for you. Although they have some similarities, it is critical to have both […]. The post How to Build a Great Digital Marketing Funnel for B2B appeared first on Genroe.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
FMG Suite
MARCH 20, 2019
Relationship marketing is more than just a handshake and hello. It is a comprehensive strategy that puts emphasis on the lifetime experience of a client, not just the sales process. It has been shown to increase the profitability of clients by an average of 23% and reduce client churn by up to 80%. Interested in building your own relationship marketing strategy?
Ontraport
MARCH 20, 2019
Rachel Miller is a serial online entrepreneur and a mom of six kids in five years. She began as a mom blogger and went on to build audiences ranging in the millions. She’s a published author of multiple books, including a best seller that sold more than 100 thousand copies. She’s been featured on Good […]. The post Rachel Miller: Moolah Marketing appeared first on The ONTRAPORT Blog.
Hubspot
MARCH 20, 2019
Ever since email marketing became a legitimate marketing channel in the 1990s , email marketers have largely measured their performance against two metrics -- open rate and click-through-rate. Open rate measures the percentage of recipients who opened your email, which helps you gauge the performance of your subject line. Click-through-rate measures the percentage of recipients who clicked through to your website, regardless if they opened the email or not.
eDataSource
MARCH 20, 2019
Email is still the top producing digital revenue channel. It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well. Email marketers need to be proactive to ensure that email claiming to be from your brand is actually from your brand.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ontraport
MARCH 20, 2019
Reduce cart abandonment with this 3-part email campaign. The post Bring Customers Back to Their Online Shopping Cart appeared first on The ONTRAPORT Blog.
Spiralytics
MARCH 20, 2019
As technology progresses, the need for human involvement in day-to-day manual tasks is marginally decreasing and the same applies for email marketing.
Emplifi
MARCH 20, 2019
When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.
Moz
MARCH 20, 2019
Posted by KameronJenkins “Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That’s why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren’t satisfied.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Emplifi
MARCH 20, 2019
When it comes to social media, the alcohol industry knows what they're doing. Despite strict advertising rules and age restrictions, they’ve managed to create engaging content, adopt new formats, create alluring alcohol marketing campaigns, and engage with their audiences. However, there’s still room for improvement. Read on to learn how alcohol brands are spending on social media and discover possible solutions to cut costs.
Leading Results Rambings
MARCH 20, 2019
You’ve probably noticed how many marketing automation tools are available, and you’re probably wondering how to choose the one that’s best for you. When contemplating marketing automation platforms, consider options that allow you to implement an inbound marketing strategy and campaigns for your business. Necessary tools include: Landing pages and lead capture forms.
SmartBug Media
MARCH 20, 2019
Total hepatic vascular exclusion. CRISPR-Cas9 ribonucleoproteins. Onychomycosis. Portulaca oleracea. Do you know what these terms mean? Nope? Neither do I. They all relate to the life sciences, and I found them on the web. But scientists, doctors, and other experts might know what these terms are and could probably talk about them for hours. However, as a marketer writing about these topics and other life sciences, the challenge is obvious: How technical should you get with such content?
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