InsightSquared

OCTOBER 4, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. It’s nearing the end of your company’s fiscal year, the sales team is gearing up for another year end close, holiday parties are being planned, and your leadership team is determining 2018 initiatives. These initiatives will likely trickle down into your lap in the form of a whole heaping of new projects, sometimes with little more than a one sentence headline.

Segmentation 225

Segmentation Validation Rules Order 225

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. The very reason influencer marketing is so successful, is that we’re all naturally accustomed to being a brand sceptic; word-of-mouth remains the most successful form of marketing.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Marketing Insider Group

OCTOBER 4, 2017

It’s easy to get caught up in website traffic numbers, conversion rates, and that essential ROI of your marketing campaigns. These metrics are useful for demonstrating where you are now and the quality and effectiveness of the strategies you used to get to this point. But, they can’t show you everything. What they’re failing to illuminate […].

Promotion 163

Promotion Best Practices Conversion Rate ROI 163

KoMarketing Associates

OCTOBER 4, 2017

Marketers are spending more time crafting value content that resonates with their target audience, but new research indicates that there is a lack of sophistication in how they measure its impact. The “2017 Content Insights from Tech Marketing Execs” report from 10Fold and Dimensional Research found that this year, 42 percent of marketers will spend at least $250,000 on content.

Marketing Report 120

Marketing Report Effectiveness Marketing Budget Content 120

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

OCTOBER 4, 2017

If you’re running a marketing team based on Agile principles, looking to get all of the benefits of Agile marketing, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back […]. The post Benefits of Agile Marketing: 21 Stats You Need to Know appeared first on Marketing Insider Group.

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Stats Marketing Spending Content Marketing 140

Biznology

OCTOBER 4, 2017

Securing an investment from an angel fund or a VC business can be a vicious cycle. Investors love businesses that make money, and these are exactly the kind of startups that are not desperate for cash. On the other hand, some startups have great promise but little established success. Founders of such startups often meet dozens of investors before they manage to raise their first round of funding.

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Startups Business Planning Process 123

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. It is equally important to prevent one from happening. The best way to do this is to plan in advance. Having a strategy for both preventing a crisis and reducing the impact of one can significantly help.

Social Media 134

Social Media Marketing AI Tips Media 134

Kaon

OCTOBER 4, 2017

Image credit: Sylvain Sonnet | Getty Images. By Gavin Finn | originally published on Entrepreneur.com , September 12, 2017. Got a product your customer wants to try out (virtually) first? This technology makes that possible. In the arc of every modern technology’s development, a great deal of attention is generally initially focused on the technology itself.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? There is a lot of buzz around machine learning and artificial intelligence. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world.

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Marketing AI Paid Content Work Management Marketing Automation Services 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Kapost

OCTOBER 4, 2017

With SiriusDecisions reporting that as much as 70% of B2B content goes unused, what steps should marketers take to ensure their content hits its targets for the month and the. The post Planning Your Content Strategy: The Perfect Checklist appeared first on Kapost Content Marketing Blog.

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Planning Marketing & Strategy Content Marketing Report 83

Hubspot

OCTOBER 4, 2017

So you're ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here's what you need to consider to find and hire the best freelancer for your project. How to Hire the Best-Fit Freelancer for Your Next Project. 1) A well-laid plan for your project has to come first.

Best Practices 76

Best Practices Ideal Customer Profiles Deliverability Copyright 76

Fusion Marketing Partners

OCTOBER 4, 2017

Many B2B companies under-appreciate the impact of effective product marketing and its critical role in helping to generate revenue. Perhaps […].

Product 67

Product B2B B2B Marketing Generation 67

Hubspot

OCTOBER 4, 2017

There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. We launched The Growth Show a couple of years ago and have grown a sizable loyal audience since then, but that audience growth  --  it took work  -- or more like werrrk,

Paid Search Agency 68

Paid Search Agency Companies Word of Mouth Amazon 68

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

33Across

OCTOBER 4, 2017

Despite Hurricane Irma passing through prior to the event, Digiday Publishing Summit Key Biscayne had an amazing turnout. The post Digiday Publishing Summit: Video, Viewability, and Ad Formats appeared first on 33Across.

Ads 48

Ads Video Marketing 48

Capstone Insights

OCTOBER 4, 2017

The Eye of Providence (or the all-seeing eye of God) is the symbol of an eye surrounded by rays of light inside a triangle. It represents the eye of God looking over humanity. Never seen it before? I think you have. A common depiction of it is on the United States one dollar bill. In demand marketing, that Eye of Providence is the marketing automation platform.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

ActiveDEMAND

OCTOBER 4, 2017

Get the Most from Account Based Marketing with Automation. For many businesses, one or two main clients can represent a significant portion of their revenue. That’s why it doesn’t make sense to use a one-to-many marketing strategy for these businesses. Account based marketing (ABM) is the better method to harness the value in each potential client.

Account Based Marketing 45

Account Based Marketing Automation Effectiveness Planning 45

DivvyHQ

OCTOBER 4, 2017

In our most recent DivvyHQ report on content planning challenges, trends and opportunities , we learned that content professionals at large are struggling to keep up with the pace of change. As channels diversify and customers grow more complex, the role of a content marketer and anyone else working with content today have become tougher than ever. On paper, content planning and strategy appear simple.

Planning 42

Planning Video Marketing Content Paper 42

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Capstone Insights

OCTOBER 4, 2017

The Eye of Providence (or the all-seeing eye of God) is the symbol of an eye surrounded by rays of light inside a triangle. It represents the eye of God looking over humanity. Never seen it before? I think you have. A common depiction of it is on the United States one dollar bill. In demand marketing, that Eye of Providence is the marketing automation platform.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Terminus

OCTOBER 4, 2017

To succeed with ABM, get data-driven with Fit + Intent + Engagement to select accounts, prioritize what needs to be worked now, and promote effectively and intelligently. Executing account-based marketing with excellence and efficiency requires moving to a data-driven approach. Today, however, adopting data-driven processes and platforms that power account-based marketing programs are easier than ever, promising to streamline your marketing, sales development, and sales processes in pursuit of y

Account Based Marketing 39

Account Based Marketing Ideal Customer Profiles Marketing AI Lead Ranking 39

Walker Sands

OCTOBER 4, 2017

Marketing 40

Marketing 40

Hubspot

OCTOBER 4, 2017

Sales job interview questions. An effective interview question digs into the salesperson's skills, knowledge, experience, personality, and/or motivation. It helps reveal whether they'll be a good fit for the role, culture, and objectives. To build a strong sales organization, it’s imperative to find people who can hit quota, handle rejection, and be persistent without turning aggressive.

Best Practices 101

Best Practices Sales Cycle Work Management Sales Qualified Leads 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sales Engine

OCTOBER 4, 2017

Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. Why? And what can you do about it? Control Over the Sales Process Has Shifted The sales game has changed, and many companies have failed to adapt. Simply put, salespeople no longer control the sales process from start to finish.

Paid Search Agency 120

Paid Search Agency Trade Show Content Urgency Marketing 120

Hubspot

OCTOBER 4, 2017

As a rule, San Francisco is beautiful in October. Yesterday was no exception. Outside of the famed SF Jazz venue, it was sunny, with a just-right amount of crispiness in the air. But inside the venue, there was shade -- lots and lots of shade. The event had many names, ranging from the "Google Hardware Event" and "Pixel 2 Event," to simply, "Made By Google.

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Product Pricing Price Amazon 72

Jackie Walts

OCTOBER 4, 2017

After 18 years of consulting, I have a few tricks up my sleeve. If you’re looking for better results, give these a try. 1. Set an objective. I know I say this in every single blog, but it’s important. If you don’t decide what you want to accomplish, you won’t get results. Ideally, set a quantitative objective that ties into ROI like number of opps, leads or sales.

Blast Campaigns 48

Blast Campaigns Banners Lead Ranking Lead Scoring 48

GreenRope

OCTOBER 4, 2017

Customize, Collect, and Connect with Document Signing. By Shay Lucena. Scanning, faxing, and mailing documents are now considered an outdated trend. Paper documents can be costly for supplies and elongate the signing process from mail and delivery delays. Fortunately, contracts can now be electronically managed and sent to maximize efficiency, organization, and productivity.

Ideal Customer Profiles 40

Ideal Customer Profiles Template CRM Paper 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Nudge.ai

OCTOBER 4, 2017

Forming and maintaining good relationships is a critical part of sales. Yet many sales pros don’t focus on relationship selling. They continue to within a “single relationship” paradigm. Consequently, they miss out on opportunities because they’re so narrowly focused on that one relationship. For SaaS companies that can be a huge problem as they’re missing key occasions to reach out to prospects and customers.

Enterprise Management 35

Enterprise Management Multi-Channel Work Management Marketing Management 35

GreenRope

OCTOBER 4, 2017

Customize, Collect, and Connect with Document Signing. By Shay Lucena. Scanning, faxing, and mailing documents are now considered an outdated trend. Paper documents can be costly for supplies and elongate the signing process from mail and delivery delays. Fortunately, contracts can now be electronically managed and sent to maximize efficiency, organization, and productivity.

Ideal Customer Profiles 40

Ideal Customer Profiles Template CRM Paper 40

GreenRope

OCTOBER 4, 2017

Customize, Collect, and Connect with Document Signing. By Shay Lucena. Scanning, faxing, and mailing documents are now considered an outdated trend. Paper documents can be costly for supplies and elongate the signing process from mail and delivery delays. Fortunately, contracts can now be electronically managed and sent to maximize efficiency, organization, and productivity.

Ideal Customer Profiles 40

Ideal Customer Profiles Template CRM Paper 40