Tue.Jan 10, 2012

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin is an insanely successful entrepreneur, marketing author and speaker. Is his social media model of broadcasting without engagement scalable for you too? I recently received this inquiry from a friend: I launched a new blog on Sunday.

Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

Buying email marketing lists. It makes many think of the spam emails selling a database of millions of top executives.

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Trending Sources

One Thing That Can Get You From Here to There in 2012 and Beyond

Tony Zambito

In the world of B2B management, there are numerous head scratching efforts going on as we peer ahead into 2012 and beyond. Primarily, it has to do with how to get from here to there.

Internal Links – the Secret Sauce for DiY SEO

Industrial Marketing Today

It is no secret that link building is critical to SEO success. However, some people often ignore internal links because they are just not aware of their SEO benefits. To most to do-it-yourselfers (DiY), link building for SEO means external or inbound or backlinks.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better.

9 Unique Ways to Generate Leads With QR Codes

Hubspot

This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile , written with Jeanne Hopkins, VP of marketing @HubSpot.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Image via CrunchBase. Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.

10 Habits of Top-Notch Content Creators

Hubspot

Because content is such a core part of inbound marketing , the modern marketer has to possess (or develop) a very important ability: content creation.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

6 Ways to Make Your Landing Pages Convert

EMagine B2B Blog

As a web design and online marketing firm, eMagine knows the value of a good web site design (and if you want to see a great infographic on the anatomy of an ideal landing page, read this post). Once the fanfare from management has quieted down, you will be asked how your website is performing. [.]. Converting

The Consumerization of the Enterprise App

Modern Marketing

by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. Thousands gather for a first look at what might be the “next big thing.”. Consumer devices and apps that take off typically do something novel. But novelty is rarely enough. They also need to provide an intuitive, rich and even fun user experience. Those same qualities are now making their way into enterprise apps.

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Great Ideas and Resources for Technology Content Marketing

WriteSpark

As the new year begins, you likely have plans for a long list of content marketing projects. Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Five Tips For Better B2B Marketing Content

MLT Creative

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. The more you can customize your content to relate to your best buyers, the more buyers you will attract, and the more conversions you will drive. Here are five ideas that will improve the results of your remarketing-marketing: 1. Segment your customers and develop personas for each group.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The Average Large Company Has 178 Social Media Accounts [Shocking Data]

Hubspot

Yesterday, Marketing Pilgrim reported data from Altimeter Group that the average large company has 178 corporate-owned social media accounts. Wait, what ? Who is setting up all of these accounts? How are there even Twitter handles left to go around anymore?

Marketo’s Greatest Blog Hits of 2011

Modern B2B Marketing

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection.

Interactive Content vs. Static Content

SnapApp

In education, the difference between interactive and static materials is clear: interactive is simply better, and always worth the investment if your budget allows. In the world of internet marketing, the differential isn't as simple.

Do Your Sales Prospects Have Their Own Poker “Tells”?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. An important skill in playing poker is being able to read the opponents at your table. A “Tell”* is a physical reaction, sometimes called a habit, or behavior that tells others information about you and your hand.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Overcome the Most Debilitating Nonprofit Blogging Challenges

Hubspot

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Unsurprisingly, time and money led the results with 31% of the responses. But a number of other challenges emerged as well.

Facebook vs Google+: What's the Difference?

SnapApp

When Google announced its latest foray into the social media sphere, many marketers wondered if the search giant would raise the social bar with Google+ or if it would be just another social network.