Mon.Oct 07, 2019

How To Growth Hack Your Content Marketing

Marketing Insider Group

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps

Modern Marketing

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.

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How to More Than Double Your Content Marketing Capacity Like 1205 Marketing


Based in Seattle, 1205 Marketing is a global marketing agency helping clients build omnichannel marketing experiences. 1205 Marketing helps companies thrive by creating omnichannel marketing experiences in all of the places where customers engage with clients’ brands.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Adopt a Growth Mindset for Your Content Marketing

Content Marketing Institute

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline.

More Trending

How to Build an Interactive Map on Your Website Using HubDB

SmartBug Media

There are all sorts of reasons to add an interactive map to your website. If you’re marketing a restaurant chain, you can create a map that pinpoints all of your store locations.

How to Make a Video: a Step-by-Step Guide


In 2019, video marketing is being used more than ever. A whopping ; 87% of businesses say they use it as part of their overall inbound strategy. Despite its success, creating a video may seem daunting if ;your company has ;never done it before. Why are we so afraid of doing video?

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Sales Strategies for B2B SaaS Businesses – Proven Tips

Unbound B2B

B2B companies are those that sell their products or services to other companies, instead of selling it to the customers. At present, the Software-as-a-Service industry is surging ahead at a rapid scale, thereby influencing a massive growth in the B2B market.

Podcast Advertising: 5 Experts Reveal Their Secrets


Are you one of the 150 million Americans who commute to work every day? If so, I'm guessing you've listened to a podcast or two. You're not alone. According to Infinite Dial , U.S. podcast audiences listen to an average of seven podcasts per week.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day's tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.

Cutting Advertising Costs: Automotive Marketing and Customer Journeys


Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape.

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Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges


In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day’s tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Most Viewed Video Ads: Guy Fieri and LeBron James Are Here!


We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away!

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Where is Martech Headed? 3 Trends Explained


Businesses are always striving for more efficiency and higher productivity. In B2B, marketers often look to technology for productivity gains. Where is this technology headed?

3 Timely Tips for Marketing Planning And Budgeting

Martech Advisor

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits.

Journey Mapping: Next Level Email Intelligence


The only source for Competitive Email Intelligence just leveled up… . The latest feature release of Journey Mapping analyzes our competitive email dataset and identifies the following campaign types: Welcome, Birthday, Purchase, Abandoned Cart, and Shipping.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Cutting Advertising Costs: Automotive Marketing and Customer Journeys


Like all sectors, the automotive industry is dealing with a rapidly changing social media landscape.

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13 Ways Agile Content Marketing Benefits B2B Enterprises


Prologue. B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. The crucial question that follows though is how to blend agile concepts & ideas to optimize.

How To Create A Sales Territory Plan That Your Account Executives Will Love

HG Data

Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard to know which markets and which accounts you want to target with hundreds or thousands of companies within each region, state, or country.

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The Top Sales Engagement Podcast Episodes in September 2019


School was in session this September on The Sales Engagement Podcast - we had many experts take a sabbatical to come share their knowledge with our students listeners.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How to Have a Holly Jolly Q4


It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more.

Customer Engagement Strategies to Make Your Audience Love Your Brand


As creatives and marketers, it’s our job to help customers see the solutions to their problems, and in doing so change their lives for the better. But first we need

Sales Pipeline Radio, Episode 180: Q&A with Todd Rychecky @ToddRychecky

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Placing Ads on Instagram – Three Powerful Tips for Creating Business Videos

Altitude Branding

Instagram has a high potential when it comes to user engagement and awareness. This visual social media platform offers a lot of options for your business. You can make optimal use of carousels and photo ads with it.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

#CustomerSuccessWeek Spotlight: Celebrating the Individuals Dedicated to our Customer’s Success


It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success.

Top Tips for Boosting Retail Brand Awareness

Altitude Branding

In the world of retail, if you don’t have a brand, you don’t have much at all.

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Why You Should Consider Mobile-First Design

Blue Flame Thinking

When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on a computer. However, focusing too heavily on that before figuring out how it will look and function on a mobile device often means a less effective result.