Mon.Oct 07, 2019

How To Growth Hack Your Content Marketing

Marketing Insider Group

“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?

Modern Marketing Blog Influencer Series: How Marketing Teams Can Use Customer Journey Maps

Modern Marketing

Annette helps her clients map customer journeys as part of their CX improvement efforts. In this blog, Annette explains how marketing teams can use those maps to align with CX activities and/or improve their own CX-related efforts.

How to More Than Double Your Content Marketing Capacity Like 1205 Marketing

ClearVoice

Based in Seattle, 1205 Marketing is a global marketing agency helping clients build omnichannel marketing experiences. 1205 Marketing helps companies thrive by creating omnichannel marketing experiences in all of the places where customers engage with clients’ brands.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Adopt a Growth Mindset for Your Content Marketing

Content Marketing Institute

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline.

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Sales Strategies for B2B SaaS Businesses – Proven Tips

Unbound B2B

B2B companies are those that sell their products or services to other companies, instead of selling it to the customers. At present, the Software-as-a-Service industry is surging ahead at a rapid scale, thereby influencing a massive growth in the B2B market.

Optimizing for Loyalty: Overcoming One of User Acquisition’s Biggest Challenges

Keywee

In the last few years, publishers have had to make some dramatic shifts in order to stay afloat and competitive in a saturated media environment. The decline of print has forced publishers to look to new revenue streams.

8 HubSpot Power-User Secrets to Boost Your Email Marketing Campaigns

ClearVoice

I remember it like it was yesterday… It was the first day of April in 2014 when one of my team members hurried over to my desk. “Oh, Oh, crap! What is this spike in web traffic we’re getting? Is it another DNS attack?”.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day's tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Timely Tips for Marketing Planning And Budgeting

Martech Advisor

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits.

10 Best Marketing Podcasts to Help You Grow Your Business

Single Grain

As a business owner, particularly of a startup, you are very busy growing your business. You probably have barely enough time to finish each day’s tasks, so taking the time to learn new growth tactics or improving your marketing skills can seem completely impossible.

Where is Martech Headed? 3 Trends Explained

Triblio

Businesses are always striving for more efficiency and higher productivity. In B2B, marketers often look to technology for productivity gains. Where is this technology headed?

Most Viewed Video Ads: Guy Fieri and LeBron James Are Here!

AcuityAds

We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away!

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

13 Ways Agile Content Marketing Benefits B2B Enterprises

Valasys

Prologue. B2B marketers swear by the philosophy of agile these days, whether it is about developing their human resources or optimizing their marketing strategies, content marketing being no exception. The crucial question that follows though is how to blend agile concepts & ideas to optimize.

How to Have a Holly Jolly Q4

33Across

It’s that magical time of year for digital advertising, and while you’re most likely putting your final touches on your marketing strategies, there’s one you should not gloss over. With a shorter holiday season, having the right programmatic strategy is more.

How To Create A Sales Territory Plan That Your Account Executives Will Love

HG Data

Effective and efficient sales territory plans are necessary to produce new business and increase sales. But, it can be hard to know which markets and which accounts you want to target with hundreds or thousands of companies within each region, state, or country.

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The Top Sales Engagement Podcast Episodes in September 2019

Outreach

School was in session this September on The Sales Engagement Podcast - we had many experts take a sabbatical to come share their knowledge with our students listeners.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How to Build an Interactive Map on Your Website Using HubDB

SmartBug Media

There are all sorts of reasons to add an interactive map to your website. If you’re marketing a restaurant chain, you can create a map that pinpoints all of your store locations.

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Why You Should Consider Mobile-First Design

Blue Flame Thinking

When it comes to designing a website, it’s easy to want to jump to seeing a large, beautiful site on a computer. However, focusing too heavily on that before figuring out how it will look and function on a mobile device often means a less effective result.

#CustomerSuccessWeek Spotlight: Celebrating the Individuals Dedicated to our Customer’s Success

Seismic

It is officially Customer Service week and Seismic is celebrating those individuals who are committed to our customer’s success.

Sales Pipeline Radio, Episode 180: Q&A with Todd Rychecky @ToddRychecky

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Journey Mapping: Next Level Email Intelligence

eDataSource

The only source for Competitive Email Intelligence just leveled up… . The latest feature release of Journey Mapping analyzes our competitive email dataset and identifies the following campaign types: Welcome, Birthday, Purchase, Abandoned Cart, and Shipping.

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8 Free Video Resources to Make You a Video Marketing Pro in No Time

Vidyard

Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. Plus, it’s one of the big things that high performers—the people who get promoted—tend to have in common.

How The Slow Shift in Google’s Presentation of Location Data is Impacting Brands

Martech Advisor

In an effort to provide the best experience for its search users, Google is altering both the SEO strategies and ROI matrices small businesses have depended on for their location strategies.

Everything You Need to Know About Instagram Threads

Hootsuite

Instagram Threads is Instagram’s new standalone messaging app for “close friends.”.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.