Marketing Insider Group
FEBRUARY 27, 2017
What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly? How many companies are able to mimic these returns or is […]. The post Is Influencer Marketing 2017’s Most Trendy Trend?
Biznology
FEBRUARY 27, 2017
Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging.
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Marketing Insider Group
FEBRUARY 27, 2017
Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. The post Lead Nurturing’s Biggest Challenges appeared first on PureB2B.
KoMarketing Associates
FEBRUARY 27, 2017
As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. These resources allow marketers to target campaigns toward specific audiences based on what they know about their preferences.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Savanta
FEBRUARY 27, 2017
Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day. Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Savanta
FEBRUARY 27, 2017
Interesting results from TCBA/Superbrands in their latest ranking of the UK’s top 20 Business Superbrands. Congrats to British Airways for winning top spot for the third year running! The rankings illustrate a few important lessons about B2B branding in the modern day. Firstly, there are remarkable consistencies year-on-year in terms of the top 20 Business Superbrands; once a brand achieves top 20 status it tends to stay there unless the brand experiences a particular problem.
Adobe Experience Cloud Blog
FEBRUARY 27, 2017
Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. “Can we connect these software platforms?”. “Stay connected on the move!”. “Connect with us on Facebook.”.
Sprout Social
FEBRUARY 27, 2017
Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us? Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016.
PureB2B
FEBRUARY 27, 2017
Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
FEBRUARY 27, 2017
As a modern marketing team we’re always looking for new ways to inspire our customers and educate our online audiences. But we also make sure not to forget one of our key ‘customers’ when planning out new programs: our own internal Sales team. As active practitioners of sales and marketing alignment , we know the most impactful campaigns are those that deliver real value to our prospects and customers, but are also designed to help Sales quickly identify potential buyers and accelerate pipeline
PureB2B
FEBRUARY 27, 2017
So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how your prospects react to your game plan. You then meet two types of sales leads: the qualified and the non-qualified. The next step is pretty simple when it comes to marketing qualified leads , you either nurture them or try to close them.
chiefmartech
FEBRUARY 27, 2017
The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies.
PureB2B
FEBRUARY 27, 2017
So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how your prospects react to your game plan. You then meet two types of sales leads: the qualified and the non-qualified. The next step is pretty simple when it comes to marketing qualified leads , you either nurture them or try to close them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
eTrigue
FEBRUARY 27, 2017
Despite the acceptance of marketing automation at a rapidly increasing number of organizations, some small and mid-size businesses suffer from marketing automation apprehension. They are apprehensive about moving from manual processes to automated marketing systems. Deploying marketing automation to accomplish. The post Marketing Automation Apprehension appeared first on eTrigue.
PureB2B
FEBRUARY 27, 2017
Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content , including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like.
Hubspot
FEBRUARY 27, 2017
If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. And while LinkedIn might not be your first thought when it comes to content sharing, there are 467 million users on the network -- and that number grows every year.
Aberdeen
FEBRUARY 27, 2017
“Account-Based Everything” is not a thing. This phrase needs to be debunked because it hurts both organizations with “Account-Based Everything” as their battle cry, as well as organizations simply seeking to give account-based marketing (ABM) a shot. To give you an example of what I’m talking about, one well-meaning company makes a reasonable case for expanding ABM principles to cover sales and customer success efforts.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
FEBRUARY 27, 2017
We're recapping some of the best ads from February, and we promise they aren't all Super Bowl ads you've already seen. February brought us an impressive selection of 30-second spots, extended videos, and interactive campaigns. We even included a particularly clever banner ad. Whatever projects you're preparing to tackle next month, take a look through these hilarious, emotionally stirring, and unique advertising efforts and get inspired to meet your next big creative challenge. 10 of the Best Ad
JotForm
FEBRUARY 27, 2017
After days and months of hard work, you are finally ready to roll out your new product. You have polished the design, perfected the functionality and refined the user experience. It seems that your beloved application is ready to come into the world and take it by storm. Hang on, how about the prese.
SnapApp
FEBRUARY 27, 2017
Today is the day – the latest SnapApp release has launched, and it’s beautiful! . Through countless conversations with our customers and a wide assortment of marketers, we gathered up the feedback and aimed the Canopy release at one key objective: making interactive content creation as easy as possible. Why? Because we want to enable marketers to unleash their true potential , and start connecting with their audiences more effectively.
KEO Marketing
FEBRUARY 27, 2017
Search Engine Optimization (SEO) has changed significantly since search engines began cataloging websites and web designers saw the advantages of being on the first page of search engines. It is no longer enough to stuff the pages with keywords and the site will move up in search engine rankings. Website design that works for search engines is a sophisticated endeavor today.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
FEBRUARY 27, 2017
From Email to Marketing Automation: Making the Switch. By Alessandra Ceresa. At this point, I think we all have experimented with email marketing, and some of us swear and live by it. Email marketing is an asset to any business employing this as part of their overall marketing strategy. In fact, let’s start this off with a not so little statistic. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey.
GreenRope
FEBRUARY 27, 2017
From Email to Marketing Automation: Making the Switch. By Alessandra Ceresa. At this point, I think we all have experimented with email marketing, and some of us swear and live by it. Email marketing is an asset to any business employing this as part of their overall marketing strategy. In fact, let’s start this off with a not so little statistic. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey.
Hubspot
FEBRUARY 27, 2017
The following is an excerpt from Do's and Don'ts of Infographic Design , a free guide we created with our friends at leading graphic design software company Venngage. If you'd like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking the right fonts is exceptionally hard.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
FEBRUARY 27, 2017
From Email to Marketing Automation: Making the Switch. By Alessandra Ceresa. At this point, I think we all have experimented with email marketing, and some of us swear and live by it. Email marketing is an asset to any business employing this as part of their overall marketing strategy. In fact, let’s start this off with a not so little statistic. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey.
Content Standard
FEBRUARY 27, 2017
The year is 2020. Artificial intelligence has hit the mainstream, and AI butlers are a household standard. You come home late after a night out. Your butler, which was alerted to your arrival by a location sensor, opens the door. Based on your past behavior, it knows you won’t want to wake up until 11:00 a.m. and that you’ll want pancakes almost immediately.
GreenRope
FEBRUARY 27, 2017
From Email to Marketing Automation: Making the Switch. By Alessandra Ceresa. At this point, I think we all have experimented with email marketing, and some of us swear and live by it. Email marketing is an asset to any business employing this as part of their overall marketing strategy. In fact, let’s start this off with a not so little statistic. “Email is 40 times more effective at acquiring new customers than Facebook or Twitter” – McKinsey.
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