Visitor Queue

JANUARY 21, 2023

As a marketing or sales professional, you’re always looking for new ways to track and analyze your data. While tracking your analytics in a sheet can be helpful, it’s not always easy to interpret data like that. Waterfall charts can help you and your team track and analyze data easily, and set goals based on […] The post Waterfall Charts: How to Use Them for Sales and Marketing appeared first on Visitor Queue Blog | Identify Website Traffic.

Traffic 90

Traffic Analytics Marketing & Strategy Marketing 90

B2B Marketing Directions

JANUARY 21, 2023

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. The popularity and use of ABM have been growing steadily since it was introduced by the Information Technology Services Marketing Association (ITSMA) in 2003. Numerous studies have shown that ABM can deliver superior marketing results, and this track record of success has led a growing number of B2B companies to adopt an account-center

Account Based Marketing 52

Account Based Marketing Allocation Work Management B2B Thought Leadership 52